Creative plan for Valentine’s Day catering activities
In order to ensure that the event is carried out in an orderly and effective manner, it is often necessary to prepare the event plan in advance. The event plan is the implementation of specific actions formulated for a certain event. Method details, steps and arrangements, etc. How should an activity plan be formulated? Below are some creative ideas for Valentine’s Day catering activities that I have collected for you. I hope they will be helpful to you.
Creative plan for Valentine’s Day catering event 1
1. Activity theme:
“Travel through Valentine’s Night and meet a more beautiful you”
1. For single customers aged 20-40, a Valentine's Day bachelor party will be held with the theme of "Suddenly Meeting You, Meeting a More Beautiful You". With the gimmick of "perfect encounter, expanding your circle of friends and finding a partner", it not only meets the dating needs of single groups, but also attracts more target groups with its unique environment and creative highlights of activities, and drives restaurant sales.
2. For couples aged 20-40, a Valentine’s Day couple’s party will be held with the theme of “Romantic Year Aftertaste”. Taking the commemorative needs of wedding days and love days as an opportunity to attract target groups to visit the store for consumption.
2. Communication planning
Posters for the pre-event activities from 2.10 to 2.14 were distributed in large numbers, and the areas were set in office buildings, shopping malls, and downtown areas, mainly targeting the target group of 20-40 years old.
NP advertising campaign was launched on Valentine’s Day on 2.14 to build momentum.
Consumption vouchers will be distributed during the 2.14-2.16 event.
3. Event time:
2.12-2.14
4. Activity content
With the theme activities of Valentine’s Day as the main line, and the early coupon rebate promotion as the supplement, a three-day marketing activity with the theme of “Traveling through Valentine’s Day Night to Find a More Beautiful You” was held, targeting the day of February 14th. , organizing the "Suddenly Meeting You" singles dating party and the "Romantic Aftertaste of the Year" couples dating party.
Single groups aged 20-40 years old - "Traveling through Valentine's Day night and suddenly meeting you" large-scale singles dating party:
All single people can participate in the party held by XX Western Restaurant on February 14th The city's large-scale singles dating party provides the most comfortable and romantic platform and space for you to find your perfect partner with high-level dating partners, a humanistic and romantic restaurant atmosphere, and highly creative and interesting activities.
Anyone who successfully makes friends on the day of the event can enjoy a 50% discount on food and beverages. (The specific discount will be determined by the restaurant based on the situation)
Couples and couples aged 20-40 years old - "Traveling through Valentine's Day night, romantically recalling the New Year" couple theme party:
As long as If you have a partner, you can participate in the couples theme party held by XX restaurant on February 14th. Couples and couples who go to Western restaurants on Valentine's Day can get a 50% discount on food and beverages. Customers whose wedding anniversary is February 14th, as long as If you dare to tell your romantic love story, you can enjoy a free couple's set meal provided by this western restaurant.
5. On-site atmosphere creation
A. Restaurant peripheral layout
①. Valentine’s Day magpie bridge shape layout → add the cultural atmosphere of the restaurant
Creatively design a large Valentine's Day magpie bridge door at the entrance of the western restaurant, using the cultural customs of the traditional Valentine's Day Xiangqiao Party to add to the humanistic style and festive uniqueness of the western restaurant. In this way, we attract the attention of consumers and invite well-known local photography agencies to join in, leaving the most beautiful image of Valentine's Day for every consumer who enters the store.
②. Antique promotional pillars → point out the theme of the event
Abandon the traditional Chinese pillars and creatively design antique promotional pillars based on the Valentine’s Day marketing theme and label them with “ The theme slogan of the event, "Traveling through Valentine's Day night to meet a more beautiful you", plays a role in promoting the event and creating an atmosphere.
B. Hall environment and atmosphere layout
① Chinese lantern layout for Valentine’s Day
Chinese lanterns are set up in the lobby and main aisles of the western restaurant to add humanity to the hall. style.
②. Design and layout of publicity hanging flags
Design the picture and content of the publicity hanging flags in accordance with the Valentine's Day marketing theme, and arrange them in an orderly manner with creative shapes for event promotion and atmosphere creation. .
③. Design and layout of the photo receiving desk
Set up the photo receiving desk (initially designated as the front desk) according to the actual venue, and arrange it with event-themed styling, such as sign-in boards, styling Gauze, X display rack, etc.
④. Zonal stage styling and layout
Carry out zoning planning and design, stage creative styling design, and layout based on the actual restaurant site.
⑤. Light and shadow art equipment layout
Arrange the lighting equipment, light and shadow performance equipment, etc. required for the day of the event based on the actual restaurant venue.
6. Event arrangements and procedures for the Valentine’s Day singles area
(Singles area)
Beautiful photos taken on Valentine’s Day night – invite well-known local photography agencies to join, Take photos at the magpie bridge-shaped door at the entrance of the western restaurant. Firstly, entering as a Valentine's Day event can quickly gather popularity and create publicity topics; secondly, the photos taken contain the unique information of the western restaurant, which can be used as an effective carrier of word-of-mouth promotion among the target consumer groups.
Enjoy a unique literary feast - on the day of the Valentine's Day theme event, arrange a theatrical performance that is integrated with the restaurant culture to quickly increase the enthusiasm of the event participants.
14 Minutes of Romantic Heartbeat - It is the main part of the single dating party in this area. In the name of "14 Minutes of Romantic Heartbeat", with the dim lighting style of the Western restaurant as a foil, all customers present have 14 minutes. "Finding companion time", this part is full of surprises, challenges, and fun.
A perfect encounter on Valentine's Day night - a 15-minute melodious music performance during the event set off the atmosphere of the entire event.
17:30-18:30 (the specific time arrangement can be adjusted appropriately according to the actual local conditions). The welcoming staff of the western restaurant will guide customers to enter. At the Magpie Bridge shape at the entrance of the restaurant, a professional photography agency will take photos of each customer. A customer who entered the store took a photo to quickly gain popularity. Creative plan for Valentine's Day catering activities 2
1. Publicity and positioning
With the increasing competition in Yangcheng's catering industry, the era of personalized development of Yangzhou's catering has arrived. Gone are the days when you can earn high profits in the market with similar catering varieties. Only by positioning your restaurant as a personalized catering can you remain invincible among many peers.
What is the "personality" of a restaurant? It should be like a beautiful woman both inside and outside, with not only the face of an angel, the body of a devil, but also the beauty of the soul. If a restaurant only has formal personality, but it cooks a pot of lousy dishes, its personality is also pale; if the dishes are first-rate, but the decoration of the restaurant is like picking up a few tables and chairs on the roadside, it is also a kind of restaurant. Pity.
The ancients said: "You can only drink from a ladle of water." With such an elegant atmosphere, the xx Chinese and Western restaurant is undoubtedly the place for white-collar workers and young talents in Yangcheng to fall in love and enjoy life. Best place. Therefore, if xx Chinese and Western compound restaurant is packaged as a "love restaurant" full of personality, it can not only make maximum use of existing resources, save unnecessary waste, but also make people understand at a glance in the information age full of all kinds of information. Be enamored and never forget, so as to obtain the maximum publicity effect with the minimum publicity cost.
Therefore, we have specially customized the promotional theme of "The Most Romantic Love Restaurant" for xx Chinese and Western compound restaurant. It is recommended that merchants carry out various colorful planning activities around this theme in future publicity activities. And with Valentine's Day next month just one month away, it's a good time to launch a promotional campaign.
2. Publicity background
Compared with this year’s Spring Festival, Valentine’s Day has taken the lead in arousing the appetite of businesses and consumers. Beautiful roses, delicious meals, people close their eyes. We are already looking forward to how to spend the romantic time of this Valentine's Day. Businessmen are strategizing and getting ready. Especially Western restaurants, bars, coffee shops, teahouses, etc. have already targeted this big piece of cake and are just fighting on price. It is difficult to impress consumers with similar marketing strategies such as simple discounts and rewards. If you want to stand out, you have to find a new way. As far as the unique atmosphere of XX Chinese and Western compound restaurant is concerned, you might as well try to organize a warm and romantic party. activities to attract everyone’s attention. Of course, successful event planning cannot be separated from strong media support. Here is the preliminary plan for this event for reference:
3. Publicity methods
1. Event theme: Meet xx Deep love
2. Activity participants: couples or temporary couples solicited by powerful matchmaking agencies and TV advertisements in this city,
3. Activity process: (for reference only)
The first wave: love at first sight
Mainly for single men and women who sign up at major matchmaking agencies in Yangcheng. Single men and women will hand in cards prepared in advance (with the name of the recipient written on it, anonymously). In the hands of the host, the host will read them out one by one and hand them to the recipient. Finally, the top three who received the most cards will perform for everyone. Through this activity, the person who receives the card can ask to know who sent the card and, if both parties are willing, temporarily sign up for the matching program together.
The second wave: The test of tacit understanding
Mainly for married guests, the host will ask dozens of questions, such as "What is your favorite color?" Are you in a bad mood? "What will you do when you are in trouble", and then the couple guests will write the answers on their own question boards. The couple with the most consistent answers in the end will be the couple with the most tacit understanding and will receive a small gift provided by xx.
No. Three Waves: For Whom the Heart Blooms
In front of all guests, a bouquet of blue enchantress roses and a bottle of collector's edition wine provided by xx will be auctioned live. The successful bidder will receive a special gift (to be determined) , the meaning is single-mindedness, eternal love, xx witnesses true love, the top 5 participants closest to the successful bid will receive a bouquet of flowers provided by xx for free
The fourth wave: True Confession
There is a lyrical link after the above series of interactive activities, encouraging the guests participating in the matchmaking to speak bravely to improve the success rate of the on-site quickie, and emphasizing that the most touching true confession will win the grand prize.
Passed. This event promotion and media campaign will allow more people to understand xx, fall in love with xx, and let xx witness the romance and sweetness of urban life.
IV. Advertising plan
1. ．The goal of advertising: to make xx music restaurant the first choice for fashionable men and women to enjoy romantic time, especially on Valentine's Day, to cater to the interactive activities of couples and push the atmosphere of xx to a climax.
2. Advertising time:
Promotion period of the event: January 13, 20xx - February 13, 20xx ("City Express" and "Shiquanshimei" columns solicit couples with contacts The cooperation with a powerful dating agency has initially aroused social attention)
The activity period: February 14, 20xx
The activity subsides: February 15, 20xx-- February 18, 20xx. The "City Express" program followed up on couples who had successful Valentine's Day dates, and asked them to return to the xx Chinese and Western restaurant where they first met, to interview their inner feelings, and to exaggerate the wonder of the first-class environment that heated up their love. Effect (you can contact friendly guests).
3. The focus of advertising: focus on rendering xx’s unique romantic atmosphere and strive to create the first brand image of Yangcheng Western Restaurant.
4． Performance of advertising: combination of print promotion and television promotion
5. TV advertising media costs:
Promotion period: January 12th - February 13th 10th issue of "City Express" one-minute topic: 700×10=7000
January 13th ---February 12th, 30-second advertisement for "Whole Food, Food for Good" a month: 5,000 yuan/month
Ongoing period: Yangzhou TV Station's Today's Life, City Express tracking report, hosted by the TV host on-site.
The cost of broadcasting a 30-second report on today’s life is 4,000 yuan for 40 seconds.
Fading period: A four-minute live broadcast of the party will be given as a summary of the event. Creative Plan 3 for Valentine’s Day Catering Events
1. Activity Background
(1) Valentine’s Day Background
Valentine’s Day, an event that originated in the ancient Roman era in the third century AD , a Western festival for lovers to express their love for each other, has now become a widely spread festival around the world. Valentine's Day and the corresponding consumption patterns have become another popular Western festival after Christmas and are increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a must-have for people with a certain financial base. The hotel carries out activities with the theme of "If you love, please love deeply", letting a sweet and loving atmosphere linger in the hotel. Roses are arranged in a heart shape around the small fountain at the entrance of the romantic Champs Western Restaurant. A bouquet of carefully prepared roses is placed on each dining table. The order list is filled with Valentine's Day meals carefully prepared for the guests. , romantic music has been lingering in the western restaurant. We extend our most sincere blessings to the couples who come to dine. Red wine, chocolates, and eleven roses are also placed in the couple's suite to provide couples with a romantic accommodation environment.
(2) Event planning background
According to the hotel’s experience in hosting this event, young white-collar workers and high-income earners between 20-40 attach great importance to Valentine’s Day on 2.14 . The hotel is located in a bustling urban area, surrounded by many white-collar offices. It is an excellent opportunity for the hotel to promote this event. The hotel also invested a large amount of money in this event and planned it one month in advance, striving to allow guests to enjoy a comfortable dining and living environment. While economic benefits grow, good social benefits are achieved to the greatest extent.
2. Purpose and significance of the event
(1) Purpose of the event
The hotel will use Valentine’s Day to build momentum, gather popularity, drive popularity, tap potential customers, and promote Sales; allow Chinese and Western cultures to better communicate, inherit culture, and lay down experience for other hotel festival activities; enhance the hotel's status in xx through novel activities, so that customers can greatly appreciate our hotel in comparison; every time The activities are all tests for hotel employees, and the interests of the hotel are the interests of employees. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.
(2) The significance of the event
2.14 Valentine’s Day is becoming more and more popular in China and has become an essential festival every year. There are various ways to hold parties, including family-style, friend-style, and lover-style parties. It is a good time for friendship, family and love gathering. As a grand festival, a specific venue is indispensable. Hotels can provide excellent venues, and in-room catering can be promoted on Valentine's Day. On the one hand, it can allow hotels to obtain good economic benefits and increase hotel operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated rich experience in customer service and provides perfect service to all kinds of guests. This Valentine's Day event is also in response to the needs of social development. The hotel continues to improve and innovate the event and strives to achieve perfection. Let the old brand XX no longer be eliminated in the progress of society. On 2.14, a day full of love, let more couples continue their love.
3. Event time and location
Event time: 20xx.2.14-2.16
Event related location: Champs Western Food on the first floor
Deluxe Suites on Floors 8-11
IV. Activities Form
(1) Valentine’s Day Couples’ Small Activities
(2) Western Food Housekeeping Department’s Big Discounts Delivery activities
5. Preparations before holding Valentine’s Day activities
(1) Promotional billboards and brochures
1. Do some work on the TV station Publicity newspaper
2. LED advertising and posters (the marketing department is responsible)
(2) Valentine’s Day invitation cards
1. The management company is responsible for each The business department and marketing department will specifically implement the distribution and mailing work.
2. The distribution and mailing targets are mainly large customers and regular customers who spend money in the store, and the hotel’s holiday greetings and blessings to them are combined with the hotel’s holiday promotions.
(3) Gift production
The purchasing department will contact the Valentine’s Day gifts and decorations to make the gifts exquisite.
(4) Quality training of employees
Continuously strengthen and improve the quality of employees. Inform them of the importance of this event, strengthen employee etiquette and provide appropriate training. Play some videos and add hands-on practice. Be fully prepared for this event in your hotel. The housekeeping department should do a good job in training reception staff at the front desk, as well as training in room service operations for floor attendants. Avoid unnecessary trouble for guests when checking in.
(5) Promotional division of labor
Managers of each hotel department shall make promotional arrangements, make changes in activities based on the needs of regular guests and notify the marketing department. Before 2.14, hotel group buying dinners were launched on the Internet, and the hotel's western food also launched the Formosa Steak Supreme Membership Card. Customers can enjoy 10 Formosa Steak opportunities and three free buffets with a one-time recharge of 2,788 yuan and three stays in a deluxe room for 88 yuan. Voucher and three stays in a deluxe room. Guests staying in guest rooms enjoy a 50% discount, as well as four hours of KTV carnival and two hours of free sauna.
(6) In-store decoration and layout
1. Post some pictures related to the Spring Festival and promotional content posters in the restaurant on the storefront, mainly in red, highlighting the festive atmosphere of the festival. A large heart-shaped rose is placed around the pool at the entrance of the Champs Western Restaurant to attract guests and let them know that the hotel is about to hold this event
2. The restaurant will arrange gift booths on weekends, so that guests can enjoy the meal. Carry out targeted promotion work for guests
3. The music in the hotel lobby should always be romantic and comfortable, giving guests a comfortable environment
4. In the lobby on 2.14, the concierge should respond to guests entering the lobby. Couples spending money in the store should hand out roses. and extend their most sincere blessings. Large double knots (made of bamboo and flower mud) are placed on the hall columns.
5. In terms of room decoration. Rose chocolate wine should be placed in the room for couples to enjoy. The hotel should also provide them with no-disturbance services so that they can enjoy quiet time while resting.
6. Contents of the activity
(1) Valentine’s Day wishing and blessing activity
2.14 Double heart knots placed in the lobby. Anyone who comes to the hotel between 2.14 and 2.16 can get a chance to make love wishes and blessings. Each couple can get a couple glass bottle with a label representing a promise. The labels are divided into: red represents young love, suitable for 25 Young people under the age of 15. Blue represents mature love, suitable for lovers aged 25 to 35. Gold represents perfect love and is suitable for lovers over 35 years old. Customers can write their love wishes and blessings for themselves and others on the label, then put it into a couple's glass bottle and hang it on the double heart knot, which will remain on display for a week.
(2) Champs Western Food’s Valentine’s Day Food Dinner and Lucky Draw Giveaways
On 2.14, Champs Western Food launches a Valentine’s Day Food Dinner. A set meal was carefully prepared for the couples who came to dine, and a lucky draw was added. On that day, a greeter will be stationed at the entrance of the restaurant. When guests enter the restaurant, each guest will be given a number plate and asked to write their name on the back of the number plate. All number plates will be collected before 20:00. 20:30 The lottery begins. Six lucky people will be drawn, and each will receive two free buffet dinner coupons for the Western restaurant presented by the hotel. At the same time, each lady dining will receive a free serving of papaya-stewed snow clam nourishing beauty products, and the men will receive a glass of the hotel's home-brewed fine red wine.
(3) Big giveaway of room coupons for couples
VIP department and green card department big bonus of room coupons, a set of 3788 green cards, 6 hotel free administrative room coupons with a retail price of 988, 5 A buffet ticket. Membership cards enjoy VIP discounts in various hotel business departments. Upon check-in, you will receive an exquisite fruit plate and a snack.
(4) Hotel wedding banquets with big rewards
Couples who spend money in hotels are willing to hold wedding banquets in hotels if they get married. The hotel will give the maximum discount to customers. And the hotel's "Silver Package" will give the hotel the greatest profit and meet customer needs. The hotel's new wedding consultation room sincerely invites couples to join.
7. Activity budget
(1) Budget
Decoration costs: 500 LED lights and lanterns
Double-knot bottles Ribbons, etc. 500
Rose tree, roses, menu 1000
Publicity expenses billboard 1000
Newspaper 1000
Promotional brochure 800
Total 12,800
(2) Activity benefit analysis
1. Social benefit
Social benefit is the comprehensive benefit in business operations, and is related to Economic benefits are closely related. Good social benefits can promote the improvement of economic benefits. Make enterprises in an invincible position in the fierce social competition. Establishing a hotel's social image is an important part of a hotel's social benefits. It includes both visibility and reputation. The hotel's Valentine's Day event is also a measure to increase its visibility and reputation. As the earliest star-rated hotel in xxx, xx Hotel has accumulated rich experience in customer service and has provided perfect service to all kinds of guests. This Valentine's Day event is also in response to the needs of social development. The hotel continues to improve and innovate the event and strives to achieve perfection. Let the old brand xxx no longer be eliminated in the progress of society. On 2.14, a day full of love, let more couples continue their love.
2. Economic Benefits
Valentine’s Day is a typical Western festival, but in recent years it has become a festival that our country’s young people look forward to every year, and its popularity has greatly exceeded our country’s traditional festival. Chinese Valentine's Day. On this day, couples will arrange many activities to celebrate this special holiday. This makes Valentine's Day on February 14 the first consumption peak after the Spring Festival. Many merchants are proactively seizing this opportunity and conducting various promotional activities in order to achieve a sales increase at the beginning of the year. We are no exception and must seize this opportunity.
The main consumer group during Valentine’s Day is unmarried young people aged 20-25, accounting for about 52%, followed by married couples aged 25-35, accounting for about 43%, and elderly consumer groups over 50 years old. It also accounts for nearly 5%; consumers’ purchasing behavior is mainly to purchase gifts (flowers, chocolates, etc.), entertainment, and meals. Hotels should seize the opportunity to greatly increase hotel revenue while meeting customer needs on 2.14. Recently, the state has strictly prohibited eating and drinking with public funds, which has caused great losses in the hotel industry.
Why not slowly change the main body of hotel consumers so that more people are willing to enter hotels and spend money. By trying out different festivals, we can discover what customers want and allow the hotel to launch more attractive activities. Valentine's Day is the first holiday after the New Year. Think about what customers want and what customers need, and 20 customers can create 80% revenue. Creative Plan 4 for Valentine's Day Catering Activities
1. Activity Form and Theme
The event is held in the hotel's food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere
2. Specific arrangements for the event
1. Venue layout: The hotel food court will be arranged before xx on xx (place green plants between tables and in the aisles, and post hotel POP flags , complete the lighting configuration);
2. Advertising: The public relations and marketing department will produce 10 promotional posters before xx, xx, and they will be placed in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyang River Road, hotel gates, front halls, and pedestrian streets.
3. Other matters related to Valentine’s Day activities:
a. Dining starts at 17:30 Start
b. The public relations and marketing department will order 200 roses before the afternoon of xx, April xx
4. Marketing method:
Adopt on-site marketing. Visitors can purchase tickets and dine directly at the bar, and each couple will receive a bouquet of roses.
3. Recipes
(68 yuan/person) Seven portions of borscht or corn cream soup, seven portions of butter dinner bag, seven portions of mandarin duck steak (steak in black pepper sauce/tomato sauce) Seven pieces of fruit platter, 1 piece of vegetable salad, 1 piece of red wine/coffee/black tea
Note: Guests can also order other dishes (including Chinese food) of their own choice.