1984 Los Angeles Participation History
1988 Seoul Olympic Games was harmonious and progressive.
1992, Friends of Life in forever friends
196 century celebration in Atlanta
1998, Nagano, from all over the world, took flowers as a whole and condensed the world into a flower.
Sharing the Spirit Sharing the Olympic Spirit in Sydney in 2000.
In 2002, the fire in Salt Lake City ignited the fire in my heart.
Welcome back to Athens in 2004.
The ever-burning lamp of Turin in 2006
Welcome home is a classic.
"Welcome home", simple and kind words remind Ma Shanglian of the fantastic Athens Olympic Games on the Aegean Sea in 2004.
The theme slogan is a highly generalized and concentrated expression of the unique hosting concept of previous Olympic Games. Every Olympic Games has carefully designed touching slogans, which are widely spread and deeply rooted in people's hearts, and serve as the creative basis for various cultural and visual design activities of the Olympic Games (venue construction, cultural activities, image landscape, opening and closing ceremonies, etc.). ).
Looking back on the classic theme slogans of previous Olympic Games, it proves once again that a loud and touching slogan is an important element of hosting a successful Olympic Games.
-Athens Olympic Games: At the 28th Olympic Games, the Greeks enthusiastically and proudly shouted the theme slogan "Welcome home", which not only included the most sincere and warmest welcome of the Athens Olympic Games to all members of the global Olympic family, but also fully expressed the joy and pride of Greece's return to its hometown as the birthplace of the Olympic Games.
Encouraged by the slogan "Welcome home", the audience witnessed the Greeks displaying Greek culture and Olympic history at the opening and closing ceremonies, and Greece's great contribution to mankind was deeply rooted in the hearts of the people, which was exactly what the organizers expected.
As a slogan, "welcome home" has two successes: first, it maximizes the interests of the host country in terms of cultural reputation and status; Secondly, the positioning and theme of the Athens Olympic Games were found very accurately.
-Barcelona Olympic Games: Let's take a look at Spain in 1992. The Barcelona Olympic Games is an unprecedented reunion of the Olympic family in the world-after the Moscow Olympic Games and the Los Angeles Olympic Games were boycotted by the United States and the Soviet Union, and the Seoul Olympic Games were boycotted by North Korea, the modern Olympic movement finally ushered in a happy reunion after years of low tide. The international background just after the end of the Cold War has given this Olympic Games special significance.
When the cloud in international politics and hostility in the Olympic Games dissipated together, the Barcelona Olympic Games loudly shouted the theme slogan of "forever friends", which not only emphasized the eternal theme of friendship and peace in the Olympic spirit, but also expressed the expectations and aspirations of people all over the world, trying to give the Barcelona Olympic Games a glorious historical position, that is, the Barcelona Olympic Games will remain in the Olympic history as a witness and commemoration of peace and friendship.
-Salt Lake City Winter Olympics: 1995, Salt Lake City of the United States won the right to host the 2002 Winter Olympics, but it was immediately caught in an endless bidding scandal, and it was urgent to re-establish and correct its public image. In this context, the theme slogan "light the fire in your heart" stepped onto the stage. "Flame" is a symbol of justice and purity. The burning "flame" in your heart is a metaphor for the justice in this Winter Olympics, which shows the organizer's spirit of facing gossip and bravely defending himself.
The opening of the Winter Olympics in Salt Lake City coincides with the aftermath of the 9 1 1 incident. Such a slogan with the connotation of "justice" not only defended the United States again, but also inspired Americans with its passion and hope. "The flame in my heart" is naturally understood as "the hope in my heart".
Salt Lake City Winter Olympics carried out this slogan in the visual design of torch and medal, which not only showed the meaning of the slogan intuitively, but also realized the harmonious coexistence of ice and fire visually, and became a very successful slogan case in the history of modern Olympic Games.
The theme slogan of Beijing 2008 Olympic Games came out today. "One World, One Dream" is concise, but its ultimate success depends on whether BOCOG can make good use of it to guide the organization of the Olympic Games during the preparation and hosting of the Olympic Games, so as to achieve the purpose of shaping the public image of this Olympic Games and make it a classic in Olympic history.