Blind box, as the name suggests, refers to a toy box in which consumers cannot know the specific product style in advance and has random attributes. This trendy toy born in Japan was originally called mini figures. After becoming popular in Europe and the United States, it was also called blind box. ?

The so-called blind boxes usually contain peripherals of animation, film and television works, or dolls designed individually by designers. It's called a blind box because there's no label on the box, and you won't know what you've got until you open it. Psychological research shows that uncertain stimuli will strengthen repeated decision-making, so blind boxes have become addictive for a while.

The relatively strong purchasing power allows young people who are influenced by film, television and animation culture to support a huge blind box economy. From upstream IP design, to midstream retail, to downstream second-hand trading and doll modification, the industry chain is quite mature, and the market space is huge. Of course, it is also constantly emptying the pockets of young people.

Extended information:

Market reaction to the blind box economy:

In the capital market, in the past two years, many A-share listed companies have conducted research on the blind box market. layout. In such a feast as the blind box economy, brands, designers (IP producers), and related industries of unmanned retail machines provide supplies, midstream agent factories are responsible for production, and sales (including self-operated manufacturers, agents and brands) Self-operated), second-hand trading and accessories, fast-moving consumer goods market, etc., have all enjoyed the dividends of the market.

Baidu Encyclopedia-Blind Box