Yang Yufan, the pineapple prince who returned to his hometown to farm, grew organically and shared it online. Record the most authentic farmer stories, shorten the distance with netizens, and cultivate "trust" that is more valuable than the certification mark.

"It's so sour! And it's uncomfortable to eat!" Many children frown when they hear pineapples, but there are also many mothers who buy boxes of pineapples grown by young farmer Yang Yufan online every year. If you make a mistake, you will be instantly killed and unable to buy. "My child only eats your pineapples!" Yang Yufan, known as the "Pineapple Prince", often posts on his Facebook page with mothers expressing their distress, or showing off their children's devouring pineapples.

Yang Yufan, who has the amazing ability to "sell tens of thousands of jins of pineapples within an hour" on the Internet, had not yet officially harvested the first batch of pineapples planted four years ago, because of an article "Send a letter to Ma Ying-jeou" ” An online article discussing the Qingnong policy became an overnight sensation. He was once selected as one of the top 100 agricultural youths and was often invited to give speeches and share his successful experiences. In fact, six years ago, he attended two national universities without graduating. He had changed more than 20 jobs, including finding a job in Australia. A "high school graduate" with no direction. Suddenly, he "dreamed about the scene in the pineapple field with his grandfather when he was a child." With no way out, he decided to return to his hometown, reorganize the pineapple field that had been abandoned for ten years after his grandfather passed away, and plant organic pineapples.

"I was really stupid at the time!" Yang Yufan said bluntly that he initially focused on organic cultivation because of his passion, "How can grandpa's land be sprayed with pesticides!" It took two months to plant the three crops. The weeds that had accumulated for many years on the allocated land (900 square meters) were basically cleared, and the farmer was persuaded to use a tiller to tidy up this "impossible" piece of land. "I used to talk to pineapples while planting them, hoping they would grow up quickly." Yang Yufan said, it was romantic at first, but later he realized it was useless. He has watched his grandpa grow award-winning pineapples since he was a child, but it was not until Yang Yufan started planting pineapples that he realized it would take eighteen months to harvest pineapples. "If I had known that, I wouldn't have planted them."

Today, Yang Yufan has It has a lot of aura, but what really attracts a large number of loyal customers is the sweet and delicious taste of pineapples, as well as the humorous and genuine "farmer's mood" in interacting with netizens on the Internet.