With the upgrading of China people's consumption and the acceleration of urbanization, bars are gradually integrating into the urban life of the younger generation in a very "cultural" way, and the bar industry in China has developed rapidly in recent years. At present, different bar cultures have been formed all over the country. As a beverage brand sought after by the new generation, it has also quietly played cross-border wine selling and opened the road to bars.

Chengdu won the title of number of bars

Bars originated in continental Europe and began to enter China in 2003. In recent years, with the continuous improvement of people's living standards and the enrichment of entertainment methods in China, bars, as the product of avant-garde and subculture, as a new entertainment form of social interaction, entertainment appreciation and cross-cultural experience, are gradually integrating into urban life, and the bar industry in China is developing rapidly. At present, every city in China has formed its own bar culture, with Beijing being rough and open, Shanghai being delicate and sad, Guangzhou being lively and complicated, and Shenzhen being the most passionate. As the birthplace of the poet's drinking culture, Chengdu ranks first in the country in terms of the number of bars, with about 33 10. There are 2928 in Shanghai and 2372 in Beijing. Chongqing, Guangzhou and Shenzhen have also become one of the most dynamic cities in the bar.

Nightclubs and Live house are the most popular.

There are three kinds of bars in China, namely pub, nightclub and Live house. Because nightclubs (noisy bars) and livehouses need high capital investment in the early stage, and investors need to have strong ability to integrate entertainment resources, the threshold for opening stores is high, so the number of nightclubs (noisy bars) and livehouses in China is small, while the threshold for opening stores in Qing bars is low, which has become the main type of national wine bars in China. According to statistics, at present, the number of clean bars in China accounts for about 82%, while nightclubs (noisy bars) and livehouses are only 15% and 3%. But interestingly, nightclubs and Live house are the most popular of the three types of bars. In the top ten bar rankings, the types of bars are nightclubs (noisy bars) or Live house.

Beverage brands play cross-border games

With the accelerated pace of urban life and the increasing pressure of life, bars, as a place to vent their emotions, have been deeply loved by the younger generation in recent years. According to the eye-catching data of Baidu map, after 95 and 00, users became the most concerned group of bars, accounting for 56.68%, far exceeding other groups. Followed by the group aged 25-34, accounting for about 27.27%.

The trend of cross-border selling of beverage brands also broke out on 20 19. For example, 20 19, 1, Naixue built the first "Naixue Wine House" in Shenzhen, and the consumer groups mainly faced female consumers, focusing on high-value cocktails. 2065438+In August 2009, Starbucks opened "Mixato Winery" in Beijing, making coffee and wine into fashionable drinks. As a beverage industry sought after by the new generation, building a bar can make use of consumers' * * to create an extension of the product line, and on the other hand, it can inject freshness into the brand. It is an innovation in the industry for beverage brands to open bars across borders.

—— For more data and analysis, please refer to the Analysis Report on Business Model and Investment Strategy Planning of Chinese Liquor Circulation Industry by Forward-looking Industry Research Institute.