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Restaurant valentine's day planning scheme 1
I objectives of the programme of activities:
Enhance the popularity and brand image of catering restaurants.
Two. Theme of the programme of activities:
Subject 1:
The theme of this activity is "Suddenly meet a more beautiful you". The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. So the theme of "suddenly meeting a more beautiful you" was drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to satisfy the psychological desire of the target group as a gimmick to achieve the purpose of arousing.
Theme 2:
The theme of "romantic aftertaste year"
Third, the activity planning strategy:
According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
8. 17 -8. 19
Verb (short for verb) Location:
Temporarily in the dining room and outside.
Sixth, activity orientation and tonality.
1. Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and topic culture, targeting the middle and high-end consumer groups aged 20-40. 2. Tonality: a wide range of styles, cultures and fashions.
Seven. Activity form
8. 14 to 8. 15, consumption reached _ _, coupon rebate → intuitive profit promotion extended the sales cycle of this restaurant. 8. 16 tanabata night theme activities → set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities of Qixi Day as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "Suddenly Meeting You is More Beautiful" was launched, and the "Suddenly Meeting You" single dating party and the "Romantic Remembrance Year" couple dating party were held on August 16. 20-40-year-old singles-"It's more beautiful to meet you suddenly" large-scale singles dating party: All singles can attend the large-scale urban singles dating party held by the catering restaurant on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. ) Couples and lovers aged 20-40-"Crossing Qixi Night". The Year of Romantic Remembrance "Couple Theme Party: As long as you have a partner around you, you can attend the 8. 16 _ _, and couples who spend in the restaurant on Tanabata can get a 50% discount on food and beverage.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
1. Design of Qixi Queqiao → Add the cultural atmosphere of the restaurant. The creative design of the entrance of the large-scale Queqiao Bridge on Qixi was carried out at the entrance of the restaurant, and the cultural customs of the traditional Qixi Xiangqiao Festival were used to increase the humanistic customs and festival uniqueness of the restaurant. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store. ② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, making the spread of photos an effective way for the restaurant's word-of-mouth publicity. (3) Antique publicity column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
(1) China's lanterns are arranged in Chinese Valentine's Day. China lanterns are arranged in the lobby and main aisle of this restaurant, which adds humanistic style to the lobby. (2) Modeling and publicity flag layout The banner screen and content are designed and publicized according to the marketing theme of Qixi Festival, and are arranged in an orderly manner with creative modeling for activities promotion and atmosphere creation. (3) Shape layout of photo collection desk According to the actual site, a photo collection desk (initially designated as the front desk) is set up, and it is equipped with active theme shapes, such as sign-in board, modeling veil, _ exhibition stand, etc. (4) Partition Stage Modeling Layout According to the partition planning and design of the actual restaurant venue, stage creative modeling design and layout are carried out. (5) lighting equipment, lighting performance equipment, etc. The expenses required on the day of the event will be arranged according to the actual venue of the restaurant.
X. Arrangement and process of Qixi activities
(single area)
Take a beautiful photo on Qixi night-invite famous local photography agencies to join us and take photos at the gate of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers. Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants. 7-minute romantic heartbeat-the main link of the single dating party in this area, in the name of "7-minute romantic heartbeat" and against the dim lighting style of the restaurant, all the customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun. Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere of the whole activity.
B, lovers' area
Take romantic photos on Tanabata night-invite well-known local photography agencies to join in and take photos of every couple who enter the store for consumption at the gate of the catering restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers. Finding Five Perfect Couples-Find five couples who get married on Tanabata in the whole city, tell their romantic love stories on the day of the event, and enjoy the special package for the perfect couple on Tanabata provided by the catering restaurant for free, which is the main link of the couple gathering.
Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Tanabata can enjoy the perfect couple package provided by the restaurant, the romantic wedding anniversary, the perfect love story and the sharing and blessing for free.
XI。 publicize
Poster propaganda theme: "Suddenly meet a more beautiful you" propaganda copy: "Are you used to being busy, do you want to find a quiet place to relax? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to _ _ restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering restaurant. Our aim is to attract more viewers' attention, which is also the key to our marketing activities. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience. This scheme hopes to be helpful to the catering planning of various restaurants. If you haven't planned your creativity yet, you can refer to the marketing planning of this Qixi Valentine's Day. I hope your catering business is getting better and better, and your popularity is getting higher and higher.
Restaurant valentine's day planning scheme 2
I. Background of the event
February 14 Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Tianyuan Hotel Valentine's Day (Heaven-given marriage, love will set Tianyuan)
Third, the activity time
1April
Fourth, the venue
Main location: xx Western Restaurant (the sixth floor of the hotel)
Secondary location: guest room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1. Set a truss outside for the advertisement.
2. The electronic screen and LED screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
There is a candlestick and a rose on every table in the dining room on the sixth floor.
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch in front of the western restaurant.
8. Decorate colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1.300 yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.
3. The dining room should create a Valentine's Day atmosphere before February 13.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Restaurant Valentine's Day Planning Scheme 3
Moderator: _ _ Restaurant
Co-organizer:
On Valentine's Day this year, Zunpin Imperial Tea brought male and female guests to the appointment.
When you meet love, fate begins here. ....
Origin:
More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
Activity purpose:
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Business: ① Through this activity, improve the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry markets; ② Increase the daily average turnover of Zunpin Tea Western Restaurant.
Activity theme: _, meet true love.
Activity time: _.2. 14 (three days before and after)
Audience:
1, a distinguished tea member;
2. Members of a contractual joint venture;
Activity mode and cost:
1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to recent customers through print advertisements, banners and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
There is a reception desk in front of the restaurant. Participants buy Valentine's Day activity cards at the reception desk. Men's activity card 150 yuan/Zhang, women's activity card 80 yuan/Zhang;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given when the restaurant opens.
Activity content:
1, the first wave of love shock: "find the goddess in your heart"
Campaign slogan: Love happens around you;
② The company designed its own dating cards, male (green) and female (pink).
The contents of the blind date card include: name (nickname), age, hobbies, work, and requirements for TA;
(3) After the opening ceremony, the guests will be given a snack with a Valentine's Day activity card, and a friend card will be attached for the guests to fill in;
(4) guests can observe and then entrust the waiter to send the appointment card to their favorite TA.
If both parties are interested, they can communicate with each other through the waiter and start dating.
⑥ For the business atmosphere in the lobby during the event, the company can consider arranging on-site hosts to set off the atmosphere.
The host's main job is to explain the content of the event and encourage guests to participate.
2, the second wave of love shock: "dazzle yourself, hot MM call"
The organizer of the event will observe the female guests that night. If you find a beautiful young girl, you can invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive the company's steak coupon, and 70 yuan can exchange it for a free steak.
3. The third wave of love shock: "True confession"
For lovers who patronize Zunpin Royal Tea Western Restaurant on Valentine's Day evening, the company can provide them with the opportunity to express their feelings loudly on stage and get a glass of champagne (how can a special expression not be moved on a special day? )
4. The fourth wave of love shock: "romantic passion"
During the activity, those who spend all the money in 300 yuan will get a zero-point lottery on February 14, and so on.
Draw a lottery ticket on the spot.
First prize: 1 A beautiful bouquet of 99 roses and a bottle of champagne.
Second prize: 3 large plush toys.
Third prize: 10 chocolate.
Scene layout:
Gate:
1, two billboards on both sides of the gate, indicating the activity information;
(20 12 valentine's day activity raiders: zunpin language tea invites you to attend a zunpin dating valentine's day party with TA, speak out your love loudly, let everyone witness your love, and dance with your sweet love to express your confession. )
2, door glass, intimate shape and rose pattern
3. Decorate the fish pond with pink balloons.
Restaurant Valentine's Day Planning Scheme 4
First, the concept:
1. Express love and pass it on.
2. "If you love her, bring her."
Second, the specific plan
1. Roadshow mode; Set up a platform around the western restaurant, invite several couples to perform on stage, start with your store name, and show it in the form of "rich restaurant+ribs" (at least ten) to promote your brand. Whoever talks too much will get a kiss and a rose (personally delivered) or something else. (mainly people who control the atmosphere)
2. Distribute leaflets; Workers in ancient costumes are distributed in densely populated areas. Wearing ancient costumes brings joy to everyone, arouses everyone's curiosity and increases the popularity of the restaurant.
planning scheme
3. Pull the banner. For example, "express love, pass on love" _ _ the love surprise brought to you by the restaurant.
4. Publish in magazines and newspapers: (Because it is a high-end restaurant, celebrities don't need to talk much) The bad thing about this store is the intimate impulse that you two lovers showed in that environment.
5. Cash return. Now many enterprises begin to implement the promotion strategy of cash return. Consumers can get cash back immediately at the place of purchase as long as they buy the specified products. Cash back can make consumers feel that this is a real cash discount, and consumers can control it at will; Buying goods like coupons will not be limited by time, place or product brand. Therefore, this promotion method is more popular with consumers and the promotion effect is more obvious.
6. Introduce discount coupons, increase dishes, provide value-added services and carry out entertainment activities; Launched the rose couple package; You can play light music or set a song-ordering channel during meals. After-dinner lucky draw can be held, and the prizes are heart-shaped balloons, dolls and other prizes with women as the main body, or a warm note from kisses and hugs. Mainly to reduce costs. Simple and romantic.
7. (If possible) The form of airplane smoke or television.
8. Interior decoration should be simple, pink is preferred, and elegance should be avoided.
Restaurant Valentine's Day Planning Scheme 5
I. Form and theme of the event
The activity was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities
1, venue layout: the food court of the hotel will be arranged before xx (green plants will be arranged between the dining table and the aisle, the hotel POP flag will be posted, and the lighting will be well arranged);
2. Advertisement: 65,438+00 posters were made by the public relations marketing department before xx and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A. Dining starts at 17: 30.
B, 200 roses will be ordered by the public relations marketing department before xx afternoon.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu
(68 yuan/person) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters, 1 vegetable salad, 1 red wine/coffee/black tea, each 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
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