1, choose a topic of interest to readers. Make sure that the soft text you want to write is soulful, not fragmentary words and an advertising link, and the title should be original. 2. The uniqueness of the title is very important. After determining the title of the soft article, think of an interesting title for it. 3. Ensure that the WeChat copy has no dyslexia. There must be a browsing and typesetting method that conforms to the habits of netizens. It is best to combine pictures and texts when typesetting, grasp the reading rhythm, and naturally connect or insert key names and links when readers are interested in reading, which can not only let readers finish reading, but also achieve your original purpose.