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JD.COM's business philosophy:
Cooperation: We should not only strengthen close cooperation with strategic partners, but also cooperate with rivals on the basis of full competition. JD。 COM's understanding of cooperation is * * * to win development cooperation, joint complementary cooperation, and the "competition cooperation * * * win" brought by cooperation is JD. Seeking development is the eternal concept of COM.
Integrity: JD.COM adheres to the people-oriented, people-oriented development concept. "Honesty" is not just JD. COM's code of conduct is also JD.COM's. The moral code of COM.
Make friends: In the process of doing business, JD.COM strives to have more emotional communication with every customer or partner, and gradually turns the business circle into a circle of friends, rather than just business dealings.