Microvision was born after the substantial competition between Sina Weibo and Tencent Weibo. From Sina's point of view, the competition between the two Weibo companies is completely won by Sina Weibo. But from Ma's point of view, Tencent's mission of attacking Sina Weibo has already been completed by WeChat ahead of schedule, although Tencent Weibo has been at a disadvantage. With the abandonment of Tencent Weibo, the micro-vision image broke an arm and lost the soil for communication. In addition, WeChat is also preparing for the small video function, and the status of micro-vision in Tencent is becoming more and more embarrassing.
Under Tencent's internal horse racing mechanism, if the resources match but the effect is not obvious, the final product line will only be abolished. Tik Tok hopes to become a popular MCN organization on the platform, and there is a certain competitive relationship with other MCNs. Therefore, for those foreign MCN institutions that have settled in Tik Tok, they are relatively strong, and even stipulate that MCN institutions are not allowed to contact Tik Tok reds.
But micro-vision is different. Some media industry analysts said that Tencent's determination to return to the short video market is stronger than in the past. The user scale of short video is growing rapidly, and short video products are robbing users of their time. For internet companies keen to discuss "traffic realization", short videos are an important entrance to acquire users and transform users.