Summary of the Director's Work of the Network Department 1 Review of the Work of the Network Department of the Communist Youth League General Branch In the 20xx-20xx school year, with the joint efforts of all members of the department, our department successfully completed all the plans formulated and achieved considerable results. We will continue to adhere to the correct guidance of the Youth League Committee, work closely around the theme of the Youth League Committee, inherit and carry forward the fine traditions of the Students' Union of our college, assist the Youth League Committee of our college to carry out a series of high-grade and in-depth characteristic activities, and contribute to enriching campus cultural life and the construction of study style. We mainly focus on publicity, and the poster design before the event and the exhibition board design of the event are very important, especially from June 165438+ 10 to mid-February, during which the activities are quite concentrated. The timely feedback of the manuscript has a certain promotion effect on the propaganda work of the college. The specific work is summarized as follows:
I. Work Review:
(a) grasp the focus of the department's work, the implementation of daily work.
First of all, according to the work experience and actual situation of former cadres, our department has carried out a series of rectification. Secondly, cooperate with the work of various departments, arrange officials to obtain information in time, understand the whole process of activities, and provide pictures or written materials for the later achievements of various departments.
(two) to cultivate professional quality and master professional skills.
Our department improves the professional skills of officers, encourages officers to participate in the training of the network department of our student union and learn the knowledge of PS and web design.
In addition, our department holds regular meetings to exchange professional knowledge among officials. In addition, our department also organizes officials' parties. One is to promote mutual communication, and the other is to improve the work in this process.
(c) Assisting in community activities and improving practical skills.
Since the beginning of this school year, members of our department have not only completed their work on time and with good quality, but also participated in departmental training courses from time to time, and made full use of other opportunities to constantly exercise and improve themselves.
At the beginning of this semester, our department assisted clubs to recruit new students, and made recruitment boards, posters and leaflets for major clubs. For example, the recruitment and anniversary activities of Lan community, and the recruitment activities of Yi+Yi community.
(d) Department building and communication
Team spirit is very important for any group. It is always pleasant to work in a united group. Try to arrange cooperation opportunities in departmental activities. Let the officers get to know each other and get familiar with each other in the process of working together, and promote the communication between the members of the department. Our department actively supports the work of various departments. Provide exhibition board and video production support for the "one stop to the end" activity organized by the organization department; Making exhibition boards for the activities of the dormitory cultural festival of the Ministry of Labor and Health; Make a display board for the "away from mobile phones" activity of the learning department; Make exhibition boards for the sports meeting held by our college and Communication College; Making exhibition boards for marketing competitions; Make exhibition boards, posters, etc. for the short play competition of the Ministry of Literature and Art..
In the process of reporting the work of the General Branch of the Communist Youth League, our department actively collated information and made PPT for the work report.
(e) Actively promote the revision of the College website.
In order to speed up the construction of "Digital Institute", the School of Politics and Public Administration attaches great importance to website construction. According to the characteristics of college students, the original college website has been revised to further strengthen the construction of student group websites and integrate existing network resources.
On the basis of the original version, the revision of the student group website further adjusts and enriches the layout, content and function of the student group website. After the revision, the school league website has bright colors and features. The whole page is solemn and generous, with prominent theme, neat and beautiful. Rich in content, simple in structure and outstanding in college style. The revised contents include: general situation of the college, teaching staff, postgraduate teaching, etc. The structure is clear and the content is clear, which is beneficial to better publicize the information of the college and let students better understand the School of Politics and Public Administration. The revised student group website fully embodies the interactivity and practicality, and pays attention to timeliness. It ensures the timely update of the news of college activities and increases the monthly release of current political news. Closer to students is conducive to interactive communication. When designing the website, we should fully consider the information released by the college and students' demand for information, and set up student links and counselor links, which is conducive to the interactive communication between students and teachers. The revision of the college website is more conducive to students' timely and accurate understanding of college information and activities through the website.
Second, shortcomings.
After a semester of exploration and hard work, while accumulating rich experience, I also found some shortcomings in my work:
All kinds of network knowledge and skills need to be strengthened.
The production speed and efficiency of exhibition boards need to be strengthened, and the website update is more timely.
Third, summary.
With the end of the semester approaching, the work of the student union is drawing to a close. Under the guidance of teachers and the cooperation and support of various departments, the network department of the general branch of the college focused on the design of the school activity exhibition board and the maintenance of the website of the college youth league Committee. Generally speaking, we have achieved our goal. We are constantly improving our work so that our work can proceed more smoothly. We have had difficulties and happiness in our work. Our work is very busy and trivial. Sweat and laughter are the main melody melody in everyone's work. Optimism, enthusiasm and creativity are the driving forces to promote the continuous progress of departmental work. We got exercise at work, gained friendship in the * * * incident, and condensed into a United, efficient and enterprising group bit by bit.
In a blink of an eye, a semester is coming to an end. This semester is full of challenges and important significance for our network department. This semester, each of us has gained a lot and made our own progress. Everyone's efforts and gains have brought new development to the work of our student union. Generally speaking, the work of the network department is heavy and trivial. Next semester, we will arrange the study and work time more reasonably, which can not only fully guarantee the study, but also complete the work of the network department well, make the work of the student union better and provide better services for the students.
Summary of supervisor's work in network department. A year passed quickly. The work of pure network this year is summarized as follows:
I took over the network department in March. In view of the low visual effect and conversion rate of the old station and strong advertising, the comprehensive station has only one page, which simply connects two liver and kidney networks. This layout is too simple and resources are wasted seriously. And at the beginning, network outsourcing was in the hands of network companies, so the effect was greatly reduced. Internet companies do not understand the disease industry and are not accurate in the promotion direction. They only pay attention to visual packaging, not to the substance, resulting in a decline in user experience. Therefore, we began to re-plan the promotion methods and re-establish the network team. Take back the network outsourcing.
First, reorganize the network department.
Because the initial network personnel are too thin, many things need to be re-precipitated and accumulated. Used for hospital products, diseases, department packaging, treatment, etc. They are not very skilled, and there is still no maximum optimization in staffing. Therefore, the original model of one technology+one artist+four copywriters was re-established, which formally laid a primary foundation for network promotion. The division of labor is as follows: art design website, packaging topic, program construction website, after copywriting training, make the most needed pseudo original content+original content+case+soft text.
Second, website personnel training and communication.
After the personnel of the network department are set in place, they begin formal training, starting with the understanding of hospitals and medical marketing, as well as the writing skills of medical common sense, the optimization of mastering skills, persuasion and so on. Establish the whole network marketing consciousness of all staff. Copywriting requirements: convince with commentator's argumentative thinking and skillfully use with optimization skills. A combination of the two. Artists communicate from the aspects of website style positioning, theme style, color, layout and project function development. The program communicates from the aspects of website function and domain name, server requirements, website security, website system layout, etc.
Third, the website pre-planning and planning.
According to the overall situation of the hospital at present, three new websites are considered in the early stage, mainly for paid promotion. The old website is mainly maintained and optimized after post-transformation. Official website, the main station of the hospital, is the backbone, and two websites for promoting diseases are branches and leaves for planning and promotion. First, do the most direct and effective paid promotion. In view of our small scale at present, we are sophisticated. Then fill a lot of substantive content and some planned topics on these websites to improve the customer experience, credibility and authority of bidding promotion websites.
Fourth, website construction.
After establishing two disease control stations. A comprehensive station (official website) was established, focusing on optimization. From the overall tone and the setting of each link to the development of functions. Realized unification.
Verb (abbreviation of verb) adjusts bidding account.
1, the account structure is chaotic and the keywords are inaccurate, resulting in a lot of junk keywords. So re-separate the organizational structure, adjust the keyword matching method, and install webmasters to filter spam keywords.
2, the account creativity is old, there is no new idea, and the overall keyword quality is poor, which affects the click. So, write ideas, strive for the perfect combination of attraction and quality, and delete some old ideas.
3. Regional promotion failed to grasp the key points. Many provinces found that the conversion rate was not ideal after data analysis, so they adjusted the regional promotion efforts.
4, keyword price adjustment, because the bid is very high, resulting in more costs and fewer clicks, so adopt a new keyword adjustment strategy, decentralized aggregation, and achieve the best conversion with the least money.
5, the adjustment of the landing page, and strive to better meet the requirements and needs of patients.
Development of intransitive verb resource system.
The final result of all promotion comes down to numbers, so analyzing data is an important point of all marketing. This is especially true for network marketing. What are the problems in each link through accurate data? You can adjust the wrong direction in time. One more thing, the need of database marketing. Therefore, we developed a resource system. It is convenient for consultants to develop resources and for network departments to analyze data.
Seven. Pay attention to new online marketing trends.
Network marketing is different from other marketing, its biggest feature is that it changes quickly and updates quickly, so once many new means appear, it will certainly gain something if you go ahead. You can't wait for the market to mature like traditional media. The characteristics of the network determine the timeliness. Some methods can be used at one moment, but they may be useless at another, so be sure to keep up with the network update. And draw lessons from some online marketing methods jointly carried out with other industries and online tools, and plan some activity pages. Next year, we will actively develop a new network model on the basis of expanding bidding and optimization.
Eight, network promotion data.
From the analysis of the specific data provided, all the data have improved. In the later stage, it mainly provides accurate dialogue. Because pure quantity does not represent the final quality. From the source, an accurate patient will experience an accurate click, to an accurate conversation, to leaving resources to be hospitalized, and this conversion rate will be very high. Therefore, the promotion of keyword strategy is very important. Keywords: price, matching, negation, creativity, quality, click rate, dialogue, consultation, etc. Is constantly analyzed and tracked. Nine, the network department personnel management. Through communication and training, we can cultivate employees' subjective initiative and spontaneous thinking, so that everyone can give full play to their responsible parts. Take the principle of unlimited work, more questions and more exchanges. Adjust and maintain personal values with team cohesion. Provide a good learning environment and development prospects for employees within my authority.
The summary of the work of the director of the network department has passed in a hurry for three years. In a blink of an eye, I waved goodbye to 20XX and ushered in a brand-new 20XX year. Looking back on 20XX, I have worked hard and gained a lot. Now I make the following summary:
I. Company LAN
My company's local area network (intranet) is a little more complicated than ordinary companies. The company used two sets of broadband, namely Telecom and Netcom. Before I came to the company, two sets of broadband operated independently and were not connected to each other. This layout has many shortcomings, such as the failure of one line, which will lead to the complete interruption of the departmental network on this line and the inability to add another line, thus greatly affecting the normal work of various departments of the company. Another problem is the inequality between rich and poor. Different departments have different requirements for line load and different stations. Large demand, computer bandwidth, slow response, frequent congestion, also greatly affected the work efficiency.
In view of this situation, I improved the distribution of lines and made a new type of connecting line. For design departments and newspaper typesetting departments with high bandwidth requirements, high-bandwidth and relatively stable telecom broadband is allocated, and Netcom broadband is used in areas with few working machines. Once one line of Telecom or Netcom breaks down, the other line will immediately drive all computers, which will not affect the normal office efficiency of all departments. Since then, the company has rarely stopped working because of some network failures.
Second, the website production
Over the past six months, I have produced six websites, including company portal, urban dating network, urban talent network, urban advertising network, hand-delivered media and urban discount network, among which the talent network and advertising network have been revised and improved more. At present, in addition to discount network and advertising network, other websites have begun to take shape and have been listed.
Third, the website operation
At present, as long as the city dating network is officially launched, the traditional media Asia-Pacific Metropolis Daily will regularly publish dating information and advertisements. Many posts are also posted on online media in a free way, mainly in local forums in Zhangjiakou, Baidu Bar and so on. At present, the number of registered members is slowly increasing. At present, there are about 30 registered members, and it is expected to exceed 200 in 20XX.
Summary of the work of the director of the network department 20xx years have passed, so make a summary and plan for the second half of the year. Looking back on the past six months, with the support and help of the company's leaders and colleagues, I have been strict with myself and completed my work well through my unremitting efforts according to the company's requirements. Through one year's study and work, the working mode has made a new breakthrough, the working mode has changed greatly, and all aspects have made some progress.
The network planning department must base itself on the current situation, clear up its thinking, sum up experience, draw lessons, formulate measures, make persistent efforts, and open up a new situation. The work of the past year is summarized as follows:
I. Goals achieved
The network planning department plays a vital role in the company, including the source of customers, market expansion, advertising and enterprise promotion, and the maintenance of the company's hardware. Therefore, the goal achieved by the network planning department has also affected the sales completion of the company's business to a certain extent. I clearly realize that the network planning department is a connecting link between the preceding and the following, communicating inside and outside, and coordinating around.
1. Check the advertisement layout every day, keep abreast of the effect brought by the advertising promotion of the marketing department the day before, communicate with the newspaper media in time, follow up the newspaper media with good effect in time and make relevant adjustments. Strengthen communication and coordination with the marketing department.
2, the company's hardware maintenance is the focus of our network planning department. In order to better ensure the normal operation of the company's hardware, the network planning department now reflects the company's hardware problems in time and solves the problems at that time without affecting the work of other departments.
3, effective communication, because the company's main customer source is advertising with newspaper media, although it can meet our company's resource needs at present, but with the continuous investment of new business varieties, its flexible operation mode, and the people will be tired of the media for a long time. In this regard, the network planning department actively expands new customer resources, such as tapping customer resources through external channels such as the network, banks, and professional markets, and timely handing over customer resources to the marketing department for digestion.
4. Market expansion should be coordinated and execution should be strengthened. A good team must have good execution. Even the best decision, if not implemented, is a piece of waste paper. Cooperate with the company to do a good job in market expansion, and the network planning department earnestly does all the work required by the company.
Second, the goals that have not been achieved and the places that need to be strengthened in the future.
Some goals of the network planning department have not been achieved, mainly:
1, the advertising account is not perfect and careful;
2. Some work is not meticulous enough, and some work coordination is not in place;
3. Our business acceptance level needs to be strengthened. Meeting high-end customers is not sensitive enough to grasp the key points, leading to customer loss.
The Ministry should also strive to:
1. Strengthen study, broaden knowledge, walk more, talk more about new ideas and suggestions for expanding the market, study the methods of expanding the market in the same industry, learn successful experiences and apply them to the methods of expanding the market.
2. Continue to ensure the normal operation of the company's hardware, do a good job of data backup for the company in advance every quarter, and constantly improve the support ability and service level of the network planning department to other departments. Abide by the company's internal rules and regulations, safeguard the company's interests, actively create higher value for the company, and strive to achieve greater work results.
3. Use your ability on the Internet to tap more customer resources and quickly transfer the information to the marketing department.
In the second half of 20XX, under the leadership of the company, we will closely unite and work together to give full play to the spirit of unity, forge ahead, self-improvement, hard work, Excellence and never satisfaction. Write new glories!
Summary of the work of the director of the network department 5 Time flies, the year of 20xx is drawing to a close, the winter vacation is coming, and the work of the network department will come to an end. With the care and help of leaders and colleagues, I learned a lot about the network during this year. In order to better complete the work, sum up experience, foster strengths and avoid weaknesses, and improve their business skills, the work is summarized as follows:
I. Work report
(1) Since I came to the network department in June, 20xx, I have worked hard, studied hard, thought actively, and gradually improved my ability. When I first entered the network department, under the care of the leaders, I worked hard to learn and improve the skills of DIV+CSS website cutting and html website making, learned a lot of PS skills and did a lot of exercises, which laid a solid foundation for future work.
(2) After I was familiar with div+css website clipping and html website making, I made oviduct website, imitation Mingde website and imitation Aso website successively, which gave me a newer and more comprehensive understanding of website making.
(3) With the adjustment of Baidu's bidding, I have learned a lot of bidding knowledge that I have never touched before, which is inseparable from my close cooperation with my future work.
(4) In order to expand the publicity of Zhengzhou Maxim's Hospital, I cooperated with the hospital to distribute magazines to major stations in Zhengzhou to expand the publicity and let more people know the characteristics, specialty and excellent curative effect of Maxim's Hospital. Not only for patients to solve their worries, but also for hospital profits.
(5) Because the hospital has to cooperate with the inspection work of the Health Bureau, I cooperated with the inspection work of the Health Bureau from September 20XX to the end of 10. I learned a lot of principles and skills in dealing with people. In front of people, every word represents the image of the company. So in practical work, I always strictly demand that I be cautious.
In addition, the fast running of the train depends on the front of the train. Because I just joined the network department, I have many shortcomings in my professional ability and ideology. In these aspects, we have been guided and helped by the department leaders and the old employees of this department, which has improved our working ability, defined our direction and corrected our attitude. Therefore, it laid a good foundation for my development.
Second, the work experience
After stepping into the network department, after half a year's exercise, I have more and deeper understanding of this job. Everyone has different understanding and feelings about work or career, so do I. For me, I usually grasp my own ideological context from two angles.
The first is mentality. As the saying goes, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I believe that I will find the pleasure of working in the process of trying to explore and discover this business, and I can do my best for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.
Secondly, the problem of ability, which can be divided into professional ability and basic ability. I can illustrate this problem with a simple example: for a camel, its professional ability determines its viability in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine how long it can survive in a desert environment. Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A successful person in his career must be a person whose two abilities can develop and operate harmoniously.
Three. job objective
In my future work, I will redouble my efforts to learn professional knowledge and master more business skills, so as to lay a solid foundation for my future work.
Style, can abide by the rules and discipline, unite with colleagues, seek truth from facts, optimistic, always maintain a rigorous and serious work attitude and meticulous work style, hard work. Carry forward the fine tradition of being hard-working and helpful in life, always be honest, diligent, hard and simple, always remember your responsibilities and obligations, be strict with yourself, and strive to complete the tasks assigned by the leaders at any time.
With the deepening of the work of the network department and the development of new work content, it can be expected that our work will be more arduous, demanding and the knowledge we need to master will be broader. To this end, I will work harder, study hard, strive to improve my cultural quality and various work skills, and make due contributions.
In the future, I will devote myself to my work with a brand-new mental state, study hard, improve my work efficiency and master my business ability. Actively respond to the company's measures to strengthen management, abide by the company's rules and regulations, and do a good job.
Thank you.