On the important role of campus sports culture in the construction of campus culture, campus culture is the embodiment of socialist spiritual civilization of the school, the unique spiritual outlook of a school, and the comprehensive reflection of students' civilized accomplishment and moral sentiment. The construction of campus culture reflects the comprehensive school-running level of the school, which is the inherent requirement of cultivating high-quality talents with innovative spirit and practical ability. Therefore, what kind of campus culture to advocate has always been an important research topic in colleges and universities. Campus culture is a part of the whole social culture, a dominant subculture and a special community culture and spiritual culture. Judging from its composition, it is the unity of carrier culture based on material conditions and human and social spiritual culture centered on humanities. The vigorous development of campus cultural activities is of far-reaching significance for improving students' humanistic and moral quality, broadening students' horizons and cultivating a cross-century high-level compound talent with expertise and versatility. 1. Characteristics and functions of campus culture in colleges and universities: "Campus culture is a group culture with the characteristics of the times, with campus as the space, students and teachers as the main participants, extracurricular activities as the main content, and diversified science, extensive cultural exchanges and unique life rhythm as the basic forms." At the same time, campus culture is a multi-level and three-dimensional culture, covering material culture, spiritual culture, life culture, art culture, behavior culture, sports culture, community culture, science and technology culture, psychological culture and many other cultural categories. Colleges and universities are a distinctive group combination: "energetic, young students;" There are respected experts and scholars; Rich in books and information resources; There are relatively developed media; There are also various academic groups, research institutions and student associations. These constitute a unique, socio-cultural, high-level cultural level and a relatively complete cultural environment, which contains a huge cultural creation function. At the same time, the university campus is the place where many new ideas, new ideas, new concepts and new information are first accepted, spread or born. This kind of atmosphere contains rich cultural resources and has great educational function. It can promote college students to understand life and society, learn and carry forward the excellent cultural traditions of the Chinese nation, and expand their knowledge. Campus culture has a guiding function. Such as lectures, academic reports, knowledge contests and various cultural activities, have a direct or potential guiding effect on students and profoundly affect their value orientation, psychological tendency and behavior norms. Giving full play to the creative function, extracurricular cultural life supplements and enriches in-class learning, and effectively promotes the development of students' scientific research ability, social activity ability, organizational work ability and other abilities. In addition, the campus cultural atmosphere also has the function of entertainment adjustment. Entertainment is an important part of campus life. It can be active, adjust the work, study and life of teachers and students, and increase the interest of life. "While entertaining, it also improves people's artistic appreciation and cultural literacy. Entertainment is an extension of campus cultural and educational functions; It can cultivate college students' ideological and moral sentiments, cultivate good personality and elegant aesthetic taste, and is conducive to the healthy development of college students' body and mind. With the function of encouragement and cohesion, campus culture can improve people's sense of honor and responsibility for the school and motivate teachers and students to make progress. In fact, the process of campus culture development is the process of self-education, self-cultivation and self-improvement of college students. High-grade campus culture can improve the cultural quality of college students from the following aspects: First, through the influence of campus culture, students' interest in humanities and social sciences can be enhanced, and their own ideological views, psychological quality, value orientation and way of thinking can be improved. A philosopher once said, "What is really valuable to college students is their surroundings". Second, it can make up for the lack of classroom education in humanities in universities. Third, strengthening the construction of campus culture is an important form to enrich its own connotation. The use of campus cultural activities not only promotes the improvement of students' cultural quality, but also promotes the deepening of disciplines and specialties. The two promote each other and complement each other. Create a harmonious, healthy and civilized environment and form a good school spirit. Although, campus culture is an atmosphere and a spirit. However, campus spirit is the soul of the development of a school, and it is an important embodiment of rallying people's hearts, displaying the image of the school and improving the degree of school civilization. Campus spirit exerts a subtle and far-reaching influence on college students' outlook on life, which is often incomparable to any professional course. Spiritual culture is the core of campus culture, and the cultural taste of colleges and universities is mainly improved through the construction of campus culture. Healthy, progressive, rich and orderly campus culture is permeable, persistent and selective to the formation of college students' personality. 2. Campus sports culture From a sociological point of view, the existence of sports culture reflects people's social needs. Free from pure muscle activity and cultural isolation, sports has become a special social and cultural phenomenon that is both sports and culture, both exercise and entertainment, both sports and education, and can be watched and participated. At the intersection of modern education and modern sports, there is a unique social and cultural phenomenon-campus sports culture. It is a part of the whole sports culture system and also a part of the whole educational culture system. As a cultural existence, sports can not only meet people's physical health needs, but also meet people's spiritual needs, and it is also a social and cultural demand; It is not only a way and method of fitness and entertainment, but also a social and cultural inheritance, development and influence. The extensive social influence of high-level competitive sports around the world illustrates this point. An important feature of the existence of sports culture is its nationality and the diversity and selectivity of people's needs, that is, sports culture does not have a unified model, but exists according to the different needs of different nationalities, different ages, different sexes, different occupations, different classes and different social development stages. Campus sports culture refers to: "the specific sports culture atmosphere presented in a specific scope of the school." "It is the sum of sports spiritual wealth and material wealth created by people in the process of teaching and scientific research practice. That is, all the material and spiritual wealth, as well as sports concepts and sports consciousness, formed and owned by school teachers and students in physical education teaching, fitness exercise, sports competitions, sports facilities construction and other activities. It is a group culture with students as the main body, extracurricular sports and cultural activities as the main content, campus as the main space and campus spirit as the main feature. " This specific cultural atmosphere is related to the school's training objectives, school spirit and discipline, lifestyle and other contents. Campus sports culture is a unique cultural phenomenon with profound connotation and rich extension. Campus sports culture, campus moral education, intellectual education and aesthetic education together constitute a campus cultural group, which, together with competitive sports culture and mass sports culture, constitutes a broad sports cultural group. As a form of social culture, campus sports culture has a strong personality. It comes from social culture, takes social culture as the background, is bred in society, and is different from social culture, so it has its special function. The soul and core of campus sports culture is campus spirit, which is a deep group consciousness, the centripetal force and cohesion of the group, and the common value identity, value orientation, psychological characteristics and behavior mode of the campus group. Some people compare academic culture to the top of campus spiritual culture, while sports culture is regarded as the main body of campus spiritual culture. Therefore, as a way and form of campus spirit construction, sports culture is an indispensable part of campus culture. 3. The role of campus sports culture As a social culture, campus sports culture is gradually formed in long-term teaching practice and developed with the direct participation and careful cultivation of teachers and students. It plays a special role in improving students' intelligent structure, strengthening the communication between schools and society, inheriting and drawing lessons from the civilization of human society, improving students' enthusiasm, initiative and creativity, and promoting the in-depth development of educational reform. Colorful campus sports culture is a vast world to tap students' potential, inspire their wisdom and promote their ability development. It is the most popular group culture for students, and it is also the driving force for students to change from "natural person" to "social person". Campus sports cultural life can be described as a big stage of spiritual culture. Campus sports culture creates an educational atmosphere, increases the vitality of the school, enriches campus life and effectively improves people's quality of life. 3. 1 Sports culture is the most important part of campus culture. Campus sports culture is a cultural form existing in the specific environment of the school. Fair competition, unity and cooperation, self-improvement and self-confidence are not only the essence of sports spirit, but also have a strong and subtle influence on the healthy development of students' body and mind with its unique charm and function, and become the window for campus culture to be displayed internally and externally. "Faster, higher and stronger!" "Unity, friendship and progress!" The charm of the Olympic spirit, such as "focusing on participation" and "fair competition", is deeply hidden in the heritage of sports culture. Sports and sports culture are the most active cultural activities in campus culture, with the largest number of participants, the widest development, the longest duration and far-reaching influence on people. A large number of colleges and universities have achieved remarkable results in the construction of school spirit and study style through the creation of sports culture. For example, in Three Gorges University, with colorful activities as the carrier, the school strives to create a campus culture that integrates humanistic spirit and scientific spirit, which brings a new look to the ideological and political situation of the school, the atmosphere of publicity and public opinion, the civilized quality of teachers and students, and the comprehensive management of the campus, promotes the exchange and communication of teaching staff, and enhances the unity and deep integration of teachers and students. Today, when quality education is advocated, the training goal of colleges and universities is to train college students into all-round talents with knowledge, skills, wisdom and physique. The humanistic atmosphere and cultural atmosphere of university campus deeply affect the growth of students from generation to generation. Carrying forward the spirit of "honesty, hard work, enterprising and innovation" plays a very important role in improving the level and level of running a school. Physical education plays a very important role in creating a good campus humanistic atmosphere and cultivating students' healthy growth; The formed campus sports culture has played an irreplaceable role in promoting the construction of campus culture and spiritual civilization. 3.2 Sports Culture Festival is one of the main forms of campus culture construction. Nowadays, holding sports culture festivals has become an indispensable part of campus culture. It has also become a window for colleges and universities to "carry forward the spirit of sports and advocate humanistic care" and a broad stage for college students to show their personal talents and their respective specialties. Create a healthy, civilized, United, elegant, fresh and orderly campus cultural atmosphere within the school through colorful sports and cultural activities. Campus sports culture festival is the best carrier to spread values and an effective means to stimulate students' interest in sports. Sports Culture Festival is a combination of sports sensibility and cultural rationality, which integrates sports knowledge, sports games, sports performances, sports competitions, sports essay writing, sports painting, sports photography and other sports-related activities. Take sports activities as the carrier, provide a stage for teachers and students, aim at fair competition, unity and cooperation, and strive for progress, and aim at "health, happiness and civilization" to cultivate teachers and students' sports ethics. Because the sports meeting has a strong festive atmosphere, it can enhance students' interest and attract students to actively participate. Through the sports culture festival, sports is not only a means to exercise and strengthen the body, but also a kind of enjoyment, a kind of happiness and an experience. In this warm and passionate cultural atmosphere, attract more people to pay attention to, support and participate in sports. In addition, it is also one of the purposes of holding a sports culture festival to let teachers and students establish new sports concepts and scientific fitness methods, form the habit of lifelong exercise, and make sports a healthy lifestyle for people. In the first Sports Culture Festival of Zhejiang Ocean University, it was put forward that the purpose of the Sports Culture Festival is "to unite people's hearts, promote five educations, make friends, improve their quality and strive for credibility". The fourth postgraduate sports culture festival of Zhejiang University aims at "promoting sports spirit and advocating humanistic care". "Sports and culture develop synchronously, and both physique and personality are equally important" is the eternal theme of sports culture festival. A philosopher once said: "Sow an idea, you will reap an action, sow an action, you will reap a habit, sow a habit, you will reap a personality, sow a personality, and you will reap a result." Therefore, the school sports festival, a student's own festival, will become a model for the successful practice of quality education in the field of school sports. 4. The position and function of campus sports culture in the construction of university campus culture. Campus sports culture is an indispensable and important content to create the humanistic atmosphere and cultural atmosphere of the school, and it can be said to be the most powerful catalyst to promote the development of campus culture. Sports is the main carrier of the development of sports culture, which can not only improve health and physique, but also advocate the moral fashion of fair competition, unity and cooperation in sports. A moral quality of self-respect, self-respect, self-improvement and self-confidence; A spirit of promoting mutual exchange and cooperation is exactly the humanistic spirit we should pursue. Campus sports culture not only has rich sports knowledge, self-cultivation, spreading healthy methods, creating a healthy, active and lively campus cultural atmosphere, but also builds a platform for students to fully display their talents and specialties. More importantly, through colorful activities, students' organizational ability is cultivated, their sense of participation is enhanced, their personality is improved, their emotional attitudes and values are formed, and their moral cultivation is improved. In carrying forward the positive campus sports culture and selfless struggle, I have exercised my will and character, cultivated my sentiment, purified my soul and sublimated my personality. This will play a very positive role in college students' physical and mental health. When talking about campus sports culture, President Yi of Heilongjiang University said: "Sports bring many things to cultural enlightenment. The most important cultural qualities of modern people are the spirit of innovation, the spirit of challenging physical limits and the consciousness of observing the rules of teams and referees. It is precisely because of this that it will inspire people whether they are engaged in sports or watching sports competitions. The construction of a cultural campus is to integrate classroom teaching with other aspects to form an all-round education and cultural enlightenment, and sports is an important part. " Sports and sports culture are conducive to cultivating people's spirit of tenacious struggle and continuous climbing, promoting the social fashion of unity, cooperation and fair competition, establishing national self-esteem, self-confidence and pride, enhancing patriotism and collectivism, and promoting students' physical and mental health. In a word, physical education is of great significance for inspiring spirit, enhancing students' cohesion, improving students' moral quality, showing the image of the school and improving the level of running a school. 5. The role of sports culture in humanistic quality education in colleges and universities. Humanistic quality education is an education with the main content of shaping people's spiritual realm, personality taste and even national spirit. "The purpose of humanistic quality education is mainly to guide students how to behave, including how to deal with the relationship between man and nature, man and society, man and his own reason, emotion and concept." Strengthening the construction of campus culture is the main form to realize humanistic quality education orientation and cultural enlightenment. Campus culture directly affects the formation and development of people's thinking quality, behavior values and meta-cognitive ability. Since modern times, with the development of science and technology, human beings have entered the era of science and technology, which has diluted human nature, made people lose their enthusiasm and care for others, and are only busy with their own reputation. Traditional humanistic education is gradually replaced by professional and technical education; The cultivation of "people" is gradually replaced by the cultivation of "talents". At the same time, people's own cultivation has been neglected too much. Since the 1960s, the rapid development of science and technology has not only brought great material wealth to mankind, but also brought many social problems. Due to the neglect of people's quality education, there is a contradiction between high technology and low quality. For example, some people who master high technology, due to quality defects and abnormal personality development, lead to spiritual emptiness, personality degradation, and even alienation into "economic animals" and "intelligent robbers." High-tech crimes seriously disrupt social order. Therefore, strengthening humanistic quality education, educating people scientifically and cultivating high-quality scientific and technological talents are the inevitable requirements of society for higher education. Many famous universities in the world have noticed this problem and tried to carry out reforms. The necessary measure is to strengthen humanistic quality education. Many people think that today's university campus in China has become impetuous, kitsch, utilitarian, lacking integrity and humanistic care. The "bear injury incident" of Tsinghua University students reflects the ignorance and indifference of some college students to life and the lack of the most basic social morality. It has been suggested that "purifying psychology, improving moral quotient and improving mental quotient" is the top priority of higher education. College students should not only learn cultural and scientific knowledge, but also have social morality and healthy psychology. To cultivate college students to establish a correct world outlook, outlook on life and values, we should focus on cultural quality education and strive to improve the style and taste of campus culture; Strengthen the cultivation of students' innovative consciousness, innovative ability, entrepreneurial spirit and practical ability. By strengthening quality education, we can improve students' ideological and moral quality, cultural quality, professional quality, physical quality and psychological quality, so that college students can become a group with social competitiveness. The spread of sports culture is to vigorously carry forward the humanistic spirit in line with social development. Campus sports culture is the spiritual strength to maintain school groups, cultivate campus spirit and promote the construction of spiritual civilization; It plays an important role in creating the humanistic atmosphere and humanistic atmosphere of the school. Therefore, we should make full use of sports cultural resources, people-oriented, let teachers and students know and contact the society by participating in campus sports cultural activities, cultivate the spirit of unity and cooperation, tenacious struggle, courage to forge ahead, respect facts and advocate rationality, and promote the comprehensive implementation of quality education.