The position of new media operation is not difficult to obtain, but it is difficult for newcomers to master. There are three main reasons: ① The operation knowledge system is huge and the learning period is long

② The operation ability needs cases to be convincing; ③ The operation is in a low position in the product/project team

The new media operators often feel lonely, and even some people find it difficult to interview the new media operation. However, there are many opportunities to get the position. Before the interview, it takes six months to do the preparation work

There are many things to prepare, so it takes six months. In fact, it is not enough to do the preparation in six months. Here, you can make an outline first, and you can check the information on the Internet. The theory is very clear and there are many examples (although most of them are for show), but the truth has been clearly expressed. The real argument still depends on your own practice. Content operation, for example, the specific gameplay of media modes such as graphic, video and live broadcast, as well as loopholes and skills;

traffic operation, for example, the traffic characteristics of several camps of new media platforms, and where what content is released has the highest conversion rate; User operation, for example, how to build user portraits, how to extract user characteristics from them, and how to do community operation; Activity operation, for example, how to plan activities, how to supervise activity data, and how to resume activities; Product operation, for example, how to combine product positioning to do new media operation and improve conversion rate;

in addition to the above basic knowledge, the most important thing is to practice! Register a WeChat official account and a headline number, understand the difference between them, and use the headline number to attract 5, fans to WeChat official account, and successfully build a community of more than 3 people, even if it is just a fan group that chats morning and evening every day. The ultimate goal of practice is to try to sell things in the fan group several times, earn 1 yuan, and sell anything, even if it is playing a red envelope game. In an interview, it takes ten minutes to convince the interviewer

Why do you say "ten minutes"? What you want to express is that after listening to the actual needs of the target company, you need to get to the pain point of the target company in the new media operation in the shortest time (combining the products or services of the target company), and roughly indicate a series of actions that the company should do next, that is, the new media operation strategy. This process won't take long, because most people don't care about the operation theory. In the new media field, the company boss only cares about the "results". At this time, explain your general ideas and emphasize your previous "practical results". For a newcomer, you have left an excellent impression on the interviewer. After the interview, take a minute to consolidate your values

It should be emphasized here that not every company is right for you. Because most companies recruiting new media operation positions are not very clear about why they need to operate, and even many companies are positioning the operation post as an "intern handyman". Therefore, in an enterprise that has no mature values on new media operation, even if you join, high probability events are a waste of time. Therefore, no matter what the result of each interview is, we must carefully consider whether the enterprise's new media operation values are normal and avoid wasting precious time.

About the author: Senior project manager of science and technology company, focusing on solutions in the field of enterprise informatization, sharing high-quality content in the fields of workplace, science and technology, Internet, etc. for a long time, and making friends. Please keep an eye on interested friends.