As the name implies, the screen is dominated by Baidu. That is to say, on the Baidu search engine platform, except for bidding advertisements, the rest are our brand words or websites. According to users' search habits, we will not continue to turn down when we find the third page. Therefore, the position of our screen is the first three pages of Baidu. Baidu's dominating screen can not only bring us a lot of user clicks and improve the conversion rate, but also invisibly enhance our brand value, enhance customer credibility, and then increase the transaction volume. So, what are the methods and strategies for dominating the screen?

First of all, we should analyze from these three dimensions:

1. From the analysis of user behavior, we can make accurate words such as region+product words or region+industry words, which will bring accurate traffic and increase transaction volume;

2. From the analysis of brand awareness, we can make company or person names or product brand names, so as to enhance brand awareness and increase credibility;

3. From the analysis of industry competition, it is also a good way for us to become the industry leader.

so what are the specific methods to dominate the screen? Today, we don't talk about the so-called screen-dominating software occupying the screen simply and rudely, but mainly analyze the real screen-dominating method of SEO technology. We want to show the information that is most meaningful and can best reflect our own value to users.

1. Pay attention to the optimization of long-tail keywords

According to a research institute, by the end of 216, the traffic brought by long-tail keywords accounted for 7% to 9% of the total search engine traffic. Moreover, with the development of the Internet, everyone began to pay attention to network promotion. Only when users search more and more accurately can they find the information they want more efficiently.

Let me give you an example. I'm a customer in Beijing, and I want to make a website for the company and find a local professional and reliable network company. If I simply search for "network companies" on the search engine platform, a large number of network companies will appear on the screen, and the local companies I want to know may not be in it, so I will search again, "reliable network companies in Beijing", "network companies with reasonable prices in Beijing" and "professional network companies in Beijing". Therefore, first of all, we should learn to mine long-tail keywords, analyze and optimize accurate long-tail keywords. When the number of your long-tail keywords is large enough, the greater the chance for users to find us. When your traffic is large, your conversion volume will naturally become higher. Moreover, the weight of the website will also increase with the ranking of long-tail keywords. If you stick to it for a long time, you will realize your dream of dominating the screen.

2. Integrate the advantages of various resource platforms and synchronize information

At present, there are many high-weight self-media platforms for Baidu search engine platforms, especially Baidu's own products, such as Xiongzhang and Baijia, which are included very quickly. We can try to synchronize our articles on these platforms. If we persist for a long time, you will find that the effect of dominating the screen is particularly obvious. For example, you publish your articles on Baidu's ten different platforms at the same time. In other words, one of your articles is published in ten places at the same time. You write five articles a day and publish them on ten platforms at the same time, which is 5*1=5. If all of them are included, it will be 5 exhibition spaces. According to Baidu's 1 exhibition spaces on one page, that is to say, if a customer searches for your industry or product information, almost five pages will be full.

Of course, this is an ideal state. The more platforms you have, the more time and energy you need to spend. Some platforms also need some material resources to accumulate, but in any case, you will always gain something by casting a net widely. You can choose some relatively mature platforms appropriately.