With the mission of "helping people to show their voice talents", Litchi reshaped the original fragmented industrial chain of audio production, storage and distribution in the traditional audio industry, realizing that everyone can create, store, share and interact in real time through mobile phones, so that people can "record and share their lives with sound", thus accumulating a large number of users and content creators.

User scale

Litchi platform is dominated by Z generation young users, with more than 90% users after 90 s and 00 s and nearly 60% female users. This user group is willing to pay and highly active, which is high-value Internet traffic. Born between 1990-2000, this generation of young people grew up in the era of mobile internet, with strong desire to express creativity, wide interests and unique circle culture, and are also the main group of online entertainment consumption.