Zhang Ping, male, from Hechuan, Chongqing, associate professor, deputy dean of Quelian Business School, has been engaged in basic education, corporate HRM, international marketing, etc., and currently focuses on college student leadership courses, corporate leadership He has taught and researched on brand practice and other aspects. He has served as a consultant for many small and medium-sized enterprises. He has won the Excellence Award in the First Young Teacher Lecture Competition of Yitong College and two Vision Outstanding Teacher Awards. He has presided over one Chongqing municipal education reform project and participated in three projects. , published more than 10 articles in core journals and national journals, and tutored students to win first, second and third prizes in national marketing competitions.

Question: Hello, Mr. Zhang, I am very glad that you can participate in this interview with the column "Refining New Business Science? Leading the New Era". I have a few questions to ask you. First of all, the first question is what is the original intention and concept of our school changing the Trinity to Quadruple this time?

Answer: The change from Trinity to Quadrangle is actually based on the needs of the school’s positioning and talent training goals. Everyone knows that our school is positioned as an information industry business school, cultivating leaders who will be the backbone of society in the future, that is, middle and senior managers of small and medium-sized enterprises in the information industry. The Information Industry Business School means that our school is a business school as a whole, which means that our school is a cluster with business education as the core and the characteristic majors of the information industry. There must be a motive behind the transformation of the Trinity into a Quadruple. If we want to become a business school, it means that our business education must be very important, because only in this way can we achieve strategic transformation. This means that we are neither doing something like Chongyou The training of purely technical talents is not similar to the training of pure management talents like Chongqing Technology and Business University. What we are doing is integration and crossover, which is also a subdivision - cultivating information industry management talents. Only in this way can we be different and achieve overtaking in corners with differentiated development. So what do we do? The first is that all students in the school must take business courses to learn basic management and operation models and cultivate business thinking and abilities; the second is that our school has many special information industry majors, and students must have basic technical knowledge and skills. For example, communication engineering, big data, Internet of Things, etc., but we must also realize that these majors do not strictly cultivate technical talents. For example, if you study software engineering, you are not required to be a pure technician. Our talent training goal is to cultivate management talents. The explanation is that your development direction in a large number of companies in the information industry is to become a middle- and high-level manager. You have a certain technical foundation, but also have a lot of business thinking, leadership skills and broad vision. But these thinking and abilities must be developed through continuous training, and perfect education and general education are training platforms, which will develop everyone's comprehensive quality.

Question: The school is positioned as a business school for the information industry, our college is positioned as a supplier of new business courses in the information industry, and our students are positioned to become the backbone leaders of the information industry. How do these three combine and cooperate? Woolen cloth?

Answer: What is the relationship between the three, right? This thing is actually a logical system. You can think about it. The school is an information industry business school, which means that it is based on Business education is the core, and there are a large number of professional clusters in the information industry. If all the students in our school want to study business, who will provide them? It is the Tempering Business School. So we made a leadership course package, now called the Three Plus One Course. Many students from the business school may not know it, but many students from other secondary colleges may know it, because it is now being offered. Three plus one are the three core functional sections of the enterprise, corresponding to human resource management and marketing. , three compulsory courses in financial management, and then choose one from the four courses in management, investment and financing management, organizational behavior, and now advertising. Well, in order to match the positioning of this information industry business school, we have now upgraded the three plus one courses to six plus two. This course is still under preparation. What does six plus two mean? It is our six required courses. Adding two elective courses, on top of the original three plus one, is to highlight the four-in-one nature of our school, with business education as the core. The original four courses cannot highlight this importance. For all our students, we have provided business thinking training courses necessary to become an excellent leader.

For example, core courses include: information economics, corporate strategic management in the Internet era, business ethics and law, these are macro courses; human resource management, financial management, brand management and marketing in the Internet era, organizational behavior, and online advertising , investment and financing management, these are functional courses. In addition to these courses, we also have MBA management cases in the information industry. The curriculum can ensure that our students in all majors can realize that our school is a school with business education as its core, and their positioning is to become the backbone leader of the future society in the information industry. Moreover, through the four-in-one integration of "business + perfection + general education + professionalism", they already have the basic qualities and potential to become middle- and senior-level managers.

Question: At present, most students do not understand our new positioning - New Business. How can teachers help students better understand New Business?

Answer: New business is a concept corresponding to traditional business. It is a business education model that meets the needs of economic and social development. Traditional business majors train “commercial technical talents”. For example, you are studying financial management, so from the day you study financial management, you define yourself as a financial technician. If you study human resources management, you will be a professional and technical talent in human resources. However, with the advancement of the times, just focusing on financial knowledge or human resource management knowledge itself can no longer solve the problem. First, you have to understand the development of the industry so that you can do a good job in financial human resources work, because each industry develops very fast and has its own characteristics, and every industry is like a mountain. Do you need to understand the current development status of the industry? What is the current competitive situation in the international and domestic markets? Therefore, the first characteristic of new business subjects is that they have industry backgrounds, and there are great differences between different walks of life, especially the impact of the information industry, Internet companies, new media companies, etc., which pose challenges to traditional business professional education. The second one is crossover. As a financial person or HR, do you need to understand production? Do you need to know marketing? The biggest problem for people trained under traditional business majors is that everyone does their own thing. Many companies face this problem, and the gap between departments is very large. This means that our majors must be integrated, such as understanding company strategy, understanding production, and understanding the market. The third one is called innovation, which is to do innovative education. Innovation means responding to constant changes. For example, some industries have disappeared in the past, and majors have also changed. For example, there was such a major in the past five years and was very popular, but this year it may suddenly "die." For example, some time ago it was revealed on the Internet that Zhejiang University’s Communication Engineering major has stopped recruiting students. Zhejiang University is very famous in the country. In theory, its Communication Engineering major should not be bad, but the major has stopped recruiting students. Zhejiang University is a top university in China. He may find that there are many similar majors across China. He may be in a disadvantageous competitive position in the competition. This major will be saturated in the future, so he may not do it. Then it is possible to set up a college of artificial intelligence, big data, cloud computing, etc., and you will find that in fact, the majors are constantly updated and iterated. Traditional business studies cannot solve this problem, so many people have only learned a little technical knowledge. If they are not updated, they will be eliminated in the future. As for the new business science in the information industry, you know this general direction. It will maintain continuous innovation, it iterates quickly, and it is closely integrated with innovation and entrepreneurship. As for how teachers let students understand the new business subject? In fact, our business school teachers are currently piloting new business subjects in the information industry throughout the semester. After the four-in-one talent training model came out this year, we have been continuously strengthening the teachers from the beginning of this semester until now. To learn more about the background knowledge of the information industry, we also invited professional professors from the School of Communication Engineering to help us give lectures. We also asked teachers to add information industry enterprise management cases in the classroom to increase the transfer of industry and interdisciplinary background knowledge. In addition, it is to strengthen practical practice. Teachers should "walk" more and participate more. You may have experienced it. We have teachers participating in a large number of perfect activities this semester, involving business education activities, and the instructors behind them Many of them are our business teachers, because the teachers have professional knowledge, but the professional knowledge of the students is not enough. Everyone has the enthusiasm for activities, and through the activities again and again, the students can continue to experience the new business. In the end, maybe The teachers we contact will integrate the project into the classroom in the future, and will incorporate some of your projects into the curriculum or daily teaching to help you.

Students will be able to learn both theory and operation. Many teachers are also conveying to students the four-in-one concept, including some concepts of the new business major in the information industry. There will definitely be a process in the follow-up. It does not mean that it will be effective immediately. It must be a process of gradual adaptation.

Question: How do you think our lecture forums, college student leadership workshops, etc. can cultivate students? What can students learn more?

Answer: Let’s put it this way, these projects are not just for students in the business school, but should be for students across the school, because our current positioning is the new business major in the information industry. So under such a positioning, our business school actually needs to have unique projects in addition to traditional teaching, so that students can open their horizons and feel the characteristics and charm of business education. For example, we have opened a special business lecture hall. Currently, we mainly invite people from well-known domestic companies in the Sichuan and Chongqing regions, such as middle and high-level managers, such as department managers and directors, as well as some entrepreneurs. The Wendao Famous Teacher Classroom is now the first-class management consulting company in China that we go to, such as Huaxia Cornerstone and Peking University Zongheng, and ask their executives to provide us with business-related professional knowledge and industry or corporate management experience. In addition to this, we have also matched some other projects, such as we have a dedicated library. This is currently the only dedicated business library in the school. Well, on the basis of the business library, we also hold business reading clubs every month. We have a group of teachers who like reading very much, and there are also many students who also like reading. We will do special readings. Yes, for example, this month we will be conducting a seminar on the business war TV series "Tiandao". Last month our sharing theme was "Hello Interviewer", sharing workplace etiquette, interview skills and other issues. Well, what we did last month was "How to Read a Book", which included some sharing of reading methods or techniques. There was an interactive session between teachers and classmates, and everyone came together to communicate. The leadership workshop is currently integrated into the Qingma Project and provides some training for hundreds of student leaders in the business school. In fact, one of the main purposes of this workshop in the future is that we want to provide a large number of student leaders with some leadership or management skills or professional knowledge through seminars, so that everyone can learn to deal with the problems encountered in the team. some questions. For example, there are some technical issues in the team, or conceptual issues. When you form a team, such as a certain department, when you become a minister or a leader, how should you improve your leadership qualities? So we actually want to do it first through the current business school, and if there is an opportunity in the future, we can also promote it to schools. Everyone needs these things, so through this set of matching projects, everyone can be in such a set of The system can not only expand professional knowledge, but also improve one's management skills or business thinking.

Question: So in the face of new changes, what attitude should students take to welcome the arrival of new business subjects, and how to better learn new business knowledge? Can you provide some methods to the students?

Answer: I think that the prerequisite for a person to learn new things is that we must first open our minds. When I was working for teachers this semester, I also mentioned a work culture. I mentioned three "opens", the first is openness, the second is development, and the third is happiness. The first thing to do is to open your horizons. You have to open your horizons, which means you have to learn to accept new things. It is very likely that this will happen when the school starts. For example, our new teacher says the wrong thing or does the wrong thing. Our old teacher must learn to accept him. I think people must have an open mind when doing work. Everyone has been young, and when you are young, you must make mistakes. That is your experience. Then, young teachers should also accept the advice and help of old teachers. You need to open your horizons, which means you have to be exposed to a lot of new things, see the world outside of your major, and get in touch with various fields, such as politics, economics, history, literature, etc. The second one is called capability development. If you want to improve your abilities and make yourself better, the prerequisite is that you have to constantly temper yourself. If you don't constantly temper yourself, how can you develop it? Every year for the senior graduating class, I talk about a few key words in my lectures: read more, walk more, and make more friends.

If you read more, you can meet many masters. If you do more, you can meet very awesome teams. If you read business-related magazines and books in the past two years, you will be able to compete with them. Dialogue on trends in the past two years; after reading business management classics, you can have a dialogue with the masters; then if you read some "idle books", you can have a dialogue with your own soul and feel that your daily life is still interesting. , so the first one is to read more. The second thing I said is to walk more. What is meant by walking more is that you have to do it. Have you ever experienced the four sections of our school’s comprehensive education system? Why do you think you should do more? Our teachers also face this problem. Many of them come from campus to campus. After graduating from a university, they immediately go to teach at Yitong College. They have no experience. During class, the lectures are very rigid, and those who lecture on theory have no practical experience. , and no actual experience. So now I am pushing that our teachers should go out to work. For example, if an entrepreneur comes to give a lecture, I will ask the teachers to listen. There are often entrepreneurs outside for exchanges, and we still have a lot of this Graduates are also outside, so we can exchange experiences. Otherwise, first of all, the teacher will not be able to take the lead or the students will just stay in school and study. In fact, this is against the purpose of business education. Business is a practical thing. It is always a practical thing. We cannot stay in school every day, ignore what is going on outside the window, and only read books by sages. The third one is to make more friends. This means making more good friends and making more friends in the business world. Confucius said that there are three beneficial friends: friends who are straightforward, friends who are forgiving, and friends who are knowledgeable. The friends you make must be upright, right, be broad-minded, and have a broad vision. Your vision, your abilities, and your mind will all improve with your friends. There is a popular saying on the Internet, if you want to see what a person is like, just go and see him. Look at his best friends around him. As I said, the ability development I just mentioned is to do a lot of such things, and your abilities will improve. The more you read, the more you communicate with your friends, and the more you practice, the more your abilities will improve. In the end, why is it happy? That is, for example, if your horizons are opened and your abilities are improved and developed, then life is happy in the end. You know, whether a person studies hard or does his or her own work, everything he does will help you gain happiness in life. I hope that the students we train will be happy people in the future, people who can live life well. What is a happy person? A happy person will definitely be able to find his own strengths. Aristotle's ethics mentioned that what kind of person is happy is to find the place where it flourishes, just like a tree. The English word is flourish, right, it means very lush. , that is, if you find your prosperity, find your own strengths, and be able to maximize it, you will be very happy. So I hope that students in our school can find their own advantages and strengths through a series of comprehensive projects and general education in our school. Why do we have more than a hundred clubs and thousands of activities? In fact, it allows us to There are so many options, why? If you are good at sports, you can use your strengths in sports to find your sense of accomplishment and happiness; if you are good at writing, you can use your strengths in writing to find your sense of happiness. I also hope that our new business major can give students a pair of wings. For example, students who love sports will not only find happiness in school, but also when they are older, they will not do sports. At that time, he can manage sports projects or products, or organize sports-related commercial activities; when students who study art reach a certain age, they no longer do art design, and they can lead a team to do art transactions; those who do engineering, For students who are engaged in R&D or network development, at the age of 30 when the Internet is popular in our country, they no longer specialize in technology, but use business thinking or skills to do management work and market work. Or start your own business. This is the future development path for our students.

Question: The school has always emphasized that we train leaders who are the backbone of the information industry. How many students do you think who graduate from our school will become leaders of the backbone? How long does it generally take from graduation to becoming a leader?

Answer: There is no way to say the exact time. I can only give you an example. First of all, what our school cultivates is a person's comprehensive quality. This kind of comprehensive quality is, for example, the four-in-one - business + perfect + general education + major. After experiencing it, many students already have it.

The professional skills I just mentioned may be eliminated in a few years, but a person's comprehensive quality will not be eliminated. For example, your reading and writing skills can be used throughout your life; another example is your Hosting and speaking skills can also be used throughout your life; your project planning abilities, teamwork, conflict management, and leadership skills can also be used throughout your life. Therefore, on this basis, if this classmate is in his own job position and in this department, he will quickly show that he is different from other colleagues. For example, a classmate with whom I had a lot of interactions last year came back to me and said: After I went to that department, I discovered that when our company had activities to do, I was better than them in planning the activities. Why, because when I was in college, I planned dozens of activities, so I felt very relaxed, while other people could only be bystanders; for example, there is a classmate who now works in Chongqing Youyang Taohuayuan, that After the classmate went there, he temporarily replaced the tour guide. Because he was good at writing and planning, he changed the speech for this scenic spot. After changing it, everyone thought the speech was very good, and then he went to give it to the tour guide. Training, although he was not a tour guide, but because he was good at writing and planning, he was quickly discovered by the leader and became the youngest deputy marketing director. You know, he is a middle-level manager of a group company, and he will find that it is very important for a person to have a complete education in the workplace. A person who can coordinate the relationship between all parties and at the same time create unique value for this company or this department will definitely develop well. Many students in our school have this kind of comprehensive quality. You will find that when someone has these qualities, he can quickly stand out in a company as long as he works normally. I made some statistics and found that I created a group with hundreds of seniors and seniors. I searched it and found that many people laid the foundation in one or two years, became supervisors in three years, and became department managers in four or five years. Recently, a marketing director from Kingdee Company came over for a discussion and said that one of your senior fellow students, who graduated with a major in marketing, is working as a key account manager in the Chongqing branch. Then he told me that his current position is equivalent to a department manager, and his annual salary should be There are more than 400,000. And in our group, there are a large number of supervisors, a large number of department managers, some directors and some entrepreneurial bosses. You will find that they are not only very fast in management, but they are also very good in entrepreneurship. For example, Yitong College has our own publications, such as the school newspaper; Hechuan Mobile Company has its own internal company publications; a slightly larger company in Hechuan has its own internal publications, as well as its own propaganda system. Once you have the opportunity to go there, it will be easy to get started and you will be able to stand out. In fact, students like you in the "School Pupils" team have increased their choices in life after training in planning, writing, and teamwork.

Question: The Five Forces Model: Aimed at training business school teachers to become a perfect teacher, including: professionalism, creativity, sociality, integration, and influence. How do you think these “five forces” can work better?

Answer: This is also a concept I mentioned at the beginning of school. Professionalism means that a teacher has to innovate a special course. A teacher wants to be a well-known teacher. How do you judge him? He must have a very unique course of his own. You usually evaluate a teacher and say that the teacher's class is very good. What does he teach? very good. For example, I took a leadership course, and then I created a group. I still send messages in the group, and they have heated discussions here. Because they are interested in this course, it can inspire a lot of new ideas. point of view. When students judge a teacher, they must think that the teacher is very professional. If the teacher is not professional, it will be difficult to convince the public. Teachers must be professional, and the courses they teach must be constantly innovative. So now our business courses are positioned as a complete new business course for the information industry, which means that our business courses must be integrated with perfection, general education, and the information industry.

For example, in the course of human resources management, we should explore the differences between the human resources management of information industry enterprises and the human resources of traditional enterprises. For example, the teachers we have now are beginning to pay attention to our Internet companies. How is human resource management different from traditional human resources management? How is it different from our artificial intelligence companies and some of our small Internet companies? In this process, you not only have to integrate into the background of the information industry, but also some of the small and medium-sized enterprises. In case studies, you also need to integrate some complete basic knowledge, ensure that you do some ideological and political education during class, and provide some guidance to students in terms of moral character, business ethics, etc., so that you can educate and teach at the same time. , to cultivate excellent human resources management talents. That's what teaching is like. As a teacher, he must be able to innovate a special course. This is called concentration, and this is called skill. The second force is creativity. What does it mean? That is, you have to participate in a complete education to stimulate your imagination. For example, in our business lectures, our teachers can get guidance on professional knowledge. At the same time, teachers can also know the professional deficiencies of students through complete activities, so as to combine professional knowledge and skills. Transformed into creative projects. Then the third and fourth are social ability and integration ability. Make a group of friends in the business world. If a business teacher does not have one or two business friends outside, he will not be able to conduct industry exchanges. We can do theoretical teaching, but we also need to have a lot of practical experience and ideas. For example, our marketing teachers can teach the basics of advertising, and at the same time integrate school resources. For example, the school needs to organize activities When it comes to posters and new media promotion, you need to have a set of ideas. In addition to planning it yourself, you can also ask friends from the advertising agency to provide some ideas and help with advertising planning. Now I am urging our teachers to go out and make more business friends, and then have the opportunity to get a job, take a professional qualification certificate, and become a double-qualified teacher. The last influence is that teachers should cultivate fans. It is a professional tragedy for a teacher to have no fans. Why can I persist in teaching for so long? It is because a large number of classmates give me positive feedback. In fact, teachers are eager for their students to develop better and better. A classmate who taught me before told me something: Teacher, look at the students you teach, they seem to have all kinds of shapes. I said: This is the responsibility of being a teacher. Every student should be different. If all students are different, The same is the tragedy of society and his own tragedy. Another classmate met with me during the Spring Festival this year. He told me that after five years in prison, he finally realized that people should do something serious in their lives. I said you are finally alive, which is not bad. I saw him driving back to Chongqing with his wife and children. Now he is running a small business, which is pretty good. The advantage of having fans as a teacher is that you will not grow old easily, because our fans are young people who can make you feel infinite vitality. They are constantly changing and growing. A few years after graduation, many students have gone from being an employee to a supervisor, then to a manager, and then to a director. After hearing this, you will find that all your previous efforts were valuable. The last time I interviewed Beishan Academy, I talked about the students who impressed me. After the video was played, several graduating students sent me messages saying that I will work hard and seriously and will not let you down. One of the classmates said: Although I haven't done well in many aspects, we remember what you said in class: Be a good person. Another classmate said that because she took my human resources management class, she fell in love with the human resources profession and ended up becoming a manager in this profession. She sent me a message and told me that she would definitely become my pride in the future! What about this situation? It is a continuous interaction and motivation process between teachers and students. We will find that teachers can receive a lot of positive information through these fans, and they will let you find a sense of professional fulfillment, and this sense of accomplishment will become Your “internal drive” to keep moving forward.

Contributed by the General Branch of the Youth League of Quelian Business School

(Written by: Photographed by the creative studio of "School Pupil" magazine: Chengtong)