Faith is a never-ending force. When you believe that you can succeed, you will succeed. One day, I found a black spider making a big net between two eaves in the backyard. Can spiders fly? Otherwise, from this cornice to that cornice, there are more than ten feet wide in the middle. How is the first line pulled? Later, I found that the spider took many detours-starting from a cornice, knotting, walking along the wall, climbing forward step by step, carefully raising its tail to prevent the spider silk from touching the sand or other objects on the ground, walking through the clearing, then climbing up the opposite cornice, almost at the same height, and then tightening the spider silk, and so on. Tip: Spiders can't fly, but they can make webs in mid-air. It is a diligent, sensitive, silent and tenacious insect, and its net is exquisite and regular, with Zhang Kaicheng gossip shape, as if with the help of God. Such an achievement reminds people of those who are taciturn and some hidden wise men. Then, I remembered that a spider can't fly, but it still weaves a web in the air. Miracles are caused by persistent people. Thank you, my morning meeting is over! (2) Unusual opening remarks As we all know, the success of sales depends on the first 30 seconds of meeting. The customer's heart is like an unopened door with a heavy lock on it. If the topic can arouse his interest, the heart will be easy to open; If you fall into stereotypes, your heart will be locked more tightly. Many business partners have never changed their opening remarks since they joined the company. They all said, "Hello, Miss (Sir)! I am the business representative of XXX company. In order to provide you with better service, the company specially appointed me to visit high-level customers like you. Is it convenient to ask you some questions? "
Some customers can hear this many times a day, so you can imagine how familiar they are. So the first sentence, the first impression is very important. Its quality determines the fate of our trip. Unique opening remarks and creative opening remarks are the first key to open customers' hearts and the golden brick that knocks on the door when selling.
1 boiled water
Summer is here, the weather is hot, ice cream, cola soda and all kinds of drinks are available. When we visit customers, we can start here. When a customer asks what to drink, we just want a cup of boiled water, and the customer must feel puzzled: "So many drinks are not needed, but boiled water, why?"
"We visit several customers every day. If we drink a lot of this sugary drink every day and look at my health, I won't have diabetes! "
"Yes, these diseases are really a headache."
"So, now our company's critical illness insurance is very popular."
Naturally, it leads to the topic of "birth, illness and death", and the critical illness insurance is naturally sold easily.
2. Guess the age
Customers need not only a sense of security, but also laughter. Laughter helps to eliminate the vigilance of customers, especially when there are many people on the scene when visiting customers. The situation at this time is even more difficult for promotion. The general method is of course difficult to attract everyone's attention. Many business partners mostly choose to escape, or don't talk about insurance, or simply walk away. Instead, try it, and the success rate is 50%. Maybe everyone on the scene may become our potential customer.
Walking over, I might as well announce loudly to the familiar one: "Miss Li, I have special skills and have never failed." First of all, arouse each other's interest.
"What major?" Then make the other person curious and attract everyone's attention.
"Guess the age. But there is one condition. If you guess right, you treat me to ice cream. You guessed wrong, it's my treat. "
"It's a deal."
As we all know, ladies are very sensitive to their age, so we should "follow the trend" to satisfy their vanity. In this way, it is conceivable that we will definitely buy ice cream. But remember, everyone present should have a share, and you can't favor one over the other and cause dissatisfaction among others. Talking about insurance while eating ice cream, in this relaxed atmosphere, the transaction naturally comes naturally.
Step 3 send money
Other customers, during our confident visit, were hit by him and interrupted us: "Insurance? We don't need insurance. "
The more embarrassing it is, the more prominent it is. Otherwise, there will be no chance to talk. At this time, I quickly changed the topic: "I don't talk about insurance today, I just want to talk to you about' the money I owe you', and I will pay you back today if it is convenient."
"What? Money owed to me? "
"Yes! I owe you money. "
……
I believe every customer will be interested in money.
The success of sales is the result of everyone's efforts to visit, and the failure of sales is due to your stereotype. Unique opening remarks, a surprise victory at the beginning, attract customers' attention in the shortest time and get his approval.
Is that what you started with? Is your opening remarks too corny? Is your opening remarks inappropriate? Change it quickly! A small change will make a big difference! (3) Early meeting process
All of them stood up, singing songs and reading training enthusiastically.
Professional time attendance report
Take departments or groups as units (according to the number of people attending the work) and report according to the standard (arrival, actual arrival and non-arrival), so as to achieve the purpose of boosting morale, rallying popularity, self-discipline and self-improvement, and attaching importance to team honor.
Morning exercises drive friends.
Make friends with colleagues, make friends with customers, and the road is easy with more friends.
Exhibition industry sharing: make friends first, then do insurance.
In my opinion, to do insurance, we must first make friends with customers. When friends are made, insurance will naturally be made. So I think visiting customers means "finding friends" and "making friends". In this way, I feel that visiting is no longer a difficult thing, but a very relaxed and happy thing. When you visit for the first time, you are generally not in a hurry to talk about insurance, just let the customer know that you are an insurance salesman. After that, I will determine the time and frequency of return visit according to the actual situation of the customer until I become a good friend, let the signing of the bill come naturally, and keep a good friend relationship with the customer.
Morning meeting story poncho
Five-year-old Hank went to work in the forest with his father, mother and brother. Suddenly it began to rain, but they only brought a poncho. So, my father gave the poncho to my mother, my mother gave the poncho to my brother, and my brother gave the poncho to Hank. (d) The theme of the morning meeting is to be the eternal friend of customers.
This is a simple proposition, but not many people can really do it. Most marketing partners are thinking about how to win customers' insurance policies and how to "get customers"; In fact, this is the biggest misunderstanding of insurance marketing. Customers are people with flesh and blood and feelings. They need sincere communication and exchange, and they need someone to really understand their innermost thoughts and needs, instead of talking to themselves and hard selling, not to mention "domineering" strong selling. As Carnegie, a famous American adult educator, said, "No one wants to be promoted."
Making friends with customers means thinking and acting from the customer's point of view, and abandoning short-term utilitarian thinking patterns and behaviors. Making friends with customers should be sincere and heartfelt. Making friends is not necessarily insurance, but making friends is the premise of insurance. Once insurance is done, it is even more necessary to maintain good friendship and long-term development, which is the fundamental guarantee for the continuation of our insurance business. Therefore, we should always be friends of our customers!
(V) Morning Meeting Special Topic: Matters needing attention in the exhibition industry
Do a good job of the day.
Applaud and congratulate the outstanding people in the team, and ask them to briefly talk about the process and feelings of taking orders, so as to enlighten everyone.
When viewing the work log, focus on the data such as old customers' return visits and the proportion of recommended customers.
Specify the number of visits per person on that day, especially the number of return visits.
Analyze the specific situation of subordinates' previous visits to customers, give appropriate guidance and suggestions, and accompany them when necessary.
Talk to subordinates with bad mentality and give them appropriate encouragement.
Assist new employees to fill in and improve insurance policies.
Help newcomers analyze the situation of prospective customers, assist newcomers to issue orders as soon as possible, and make necessary accompanying visits to improve the retention rate of newcomers.
Coaching subordinates to become customers' eternal friends.
Franchisee A: How to avoid getting ahead of customers?
Director: The problem you mentioned is basically the reserve of prospective customers. If there are not a certain number of potential customers, they will be eager to promote existing customers. To solve this problem, the key is to increase daily visits and realize the necessary reserve of prospective customers through a large number of visits, so that they will not rush to promote existing customers.
Franchisee B: It is an inevitable requirement of the marketing industry itself to constantly explore new customers, otherwise it will be in danger of customer exhaustion and it will be too late to return to old customers.
Director: Actually, visiting is a matter of habit and concept. We should get into the habit of returning to our old customers. From the point of view of consolidating friendship, we should pay an irregular return visit to all our old customers. A return visit will not affect our performance, but will promote our performance. Because customers who become our good friends will introduce us to a large number of new customers, which is much stronger than developing new customers by themselves, and the chances of success are higher.
Attachment C: I always feel that every visit seems to disturb people's normal work and life.
Director: This is because the clients are not visiting as friends. Visiting insurance, "nothing goes to the Three Treasures Hall" will definitely bring troubles to customers, make customers feel stressed, make customers feel stressed, and feel uncomfortable when meeting customers. If you treat customers as old and new friends from beginning to end, you won't feel this strange feeling. Remember, always be your customer's friend!
Hank asked, "Why did my father give the poncho to my mother, my mother gave it to my brother and my brother gave it to me?" Wonderful is behind.
Hank looked around and ran to spread the poncho on a delicate flower swaying in the wind and rain.
Revelation: A real strong person doesn't have to be strong, but how many people he has helped. Responsibility allows us to accomplish things, and love allows us to do things well. As an insurance salesman, he is the messenger of responsibility and love. He wants to infect and impress every customer with responsibility and love.