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How to detonate marketing with efficient top-level methods
whether you are an entrepreneur or an old driver who has been in business for a long time, the essence of your business is to sell more products and create more profits.

then how to detonate the product, let the marketing of the product detonate quickly and let more people know that this is the dream of every entrepreneur and old driver of the enterprise, but few people can really do it.

As early as 29, there was a very popular book. I don't know if you read it. The book is called The tipping point, which was written by an American writer named Malcolm Gladwell.

As mentioned in the book, there are three principles to detonate marketing communication: the law of individual characters, the law of attachment factors and the law of environmental power.

The rule of individual characters is the real super communicators in the six-dimensional space of social networks. This kind of person has three characteristics: liaison, expert and salesman.

Liaison, you can recall that there are always one or two friends around you. These friends have one characteristic, that is, they seem to know everyone. They are very good at making friends, have a very strong network of contacts, and manage these contacts reasonably. They usually spend a lot of effort to keep good contact with these friends.

The viewpoint in the book is that your friends are important communication nodes in the six-dimensional space, and this role can spread the information most quickly.

An expert is also called an expert. At the same time, you have other friends. In your eyes, they usually seem to know everything. They have a special hobby for certain knowledge and prefer to spend time on specialized research. These people are also very happy to share these specialized knowledge with their friends selflessly. Many friends trust their friends' judgment in these research matters.

Salesmen also have some friends. They have the ability to convince all kinds of people. They may not have any advanced education or profound knowledge, but they have this profound persuasion ability and can always convince everyone around them.

The law of adhesion factors is a special way to make an infectious message quickly remembered by people. Only by making some simple changes in the wording and expression of the message, you can get remarkable results in terms of influence.

the law of environmental power is that when you are in a big environment, you will be influenced by the environment without knowing it.

Luo Yonghao, I believe many people have heard of him. Lao Luo used to teach English in New Oriental. Later, somehow, he started a business in the science and technology circle and became more competitive with mobile phones.

Why does he have the strength to make a mobile phone? On the one hand, he has a unique resource that others don't have, at least a few people have, that is, he has enough fans. His fans in Weibo are more than 13 million. I have repeatedly compared many fans of first-line stars, and some of them are just like this. This is Lao Luo's powerful resource.

Don't underestimate these fans, it's amazing. If these fans get together, the energy they can generate is completely beyond your imagination, and Lao Luo doesn't make a living by looking good. This must be important to explain, so having so many fans has certain strength factors, which can't be owned by anyone.

As you may know, Lao Luo's journey has been uneven since he entered the science and technology circle. The production capacity of the first mobile phone and the second mobile phone were directly closed down by the cooperative manufacturers. If other enterprises were estimated to have been unable to hold on, Lao Luo held on, but the sales of mobile phones were still average. This year, it was repeatedly rumored that Lao Luo's working capital was only 2, yuan. It was rumored that Hammer Technology Company was acquired by Netease today, LeTV tomorrow and Xiaomi the day after tomorrow.

You melon eaters, the one you watched was hilarious, others said it was someone else's, but Lao Luo denied all this, indicating that the news was untrue.

Before the Double Eleven this year, Luo Yonghao released the third mobile phone, Hammer M1, which made many people didn't expect it to happen. At the press conference, Lao Luo demonstrated a software that converts speech into text. It is reasonable to say that this kind of software will appear in a search in the app store. Why is it iFLYTEK software? Many people think that Lao Luo is advertising this company.

What is even more amazing is that after being demonstrated by Lao Luo, the correct recognition rate of the software reached 97%. This move fully attracted the attention of this software, which is estimated to be an effect that could not be achieved by how much advertising money Xunfei spent. What Lao Luo said at the press conference actually caused this software to detonate. This company has been doing it silently for more than ten years, and its products are really good, but there has been no fire, all of which are in a tepid state.

Lao Luo thoroughly made iFLYTEK Software a household name overnight. After the conference, iFLYTEK Software rushed to the third place in the tool list in the app store, becoming the highest ranked third-party input method, which was probably unexpected by Lao Luo and Xunfei, but it did happen.

In fact, through this incident, it also illustrates a problem. Lao Luo is a rare tipping point, and the product he recommended is easy to detonate.

It can be seen that it is not enough to have only one good product, and it is far from enough. iFLYTEK has been doing marketing and communication for more than ten years, but it is not as effective as Lao Luo's several minutes a night.

This can't be entirely attributed to Lao Luo, but this matter deserves your deep thinking as an old driver of the enterprise or a newly-started entrepreneur, and you should reflect on it and see if you can make use of it.

can you concentrate on developing a product, and then find someone similar to Lao Luo to help you detonate the product, which will be very simple, so that it will not take more than ten years to detonate marketing quickly in a short time, and the key sometimes takes more than ten years, and there may not be any results.