For most APP operators, there is a lack of planning activities to promote new or active activities, especially online activities. For APP promotion, I believe everyone is familiar with offline promotion. A while ago, Bian Xiao walked on the road and always heard:

① Sweep, download the APP and drink XX for free.

② Sweep, download the APP and send beautiful gifts.

The above forms are all forms of offline app promotion, which can be refreshed by simply scanning the QR code. And what should the online promotion and operation of app do?

To run an activity quickly, you can create an activity with a third-party APP activity operation tool, and then bury your app with sdk.

For example, if your user downloads your APP by scanning, and then opens the app, a small activity lottery logo will pop up to remind the user to get a lucky draw opportunity. After the user registers, the lottery logo will also appear.

By embedding app activities in this way, pages can be embedded in various operation forms of users. Users can automatically get lucky draw opportunities after completing each step.

(2)ASO optimization

Optimization is a key point for operators. Website operation is seo optimization, and APP operation needs ASO optimization. At present, ASO optimization is one of the hottest ways, which startups can try, but it is not the focus of their own product promotion and operation.

ASO is mainly to improve the ranking of various keywords in the industry, but at present, there are various local enterprises in all walks of life and various ways to save money to optimize their apps. At present, the most popular APP industry: social software, take-away platform, group buying platform, dating software and so on.

If startups or small businesses are doing ASO optimization, they can choose some niche keywords to optimize, and they can also improve their rankings, but the speed will be slower.

(3) vertical forum promotion

Large-scale vertical forums, such as Douban and Zhihu, have a certain flow and user groups, and are highly active. For startups, this is a good way. Through the form of keyword soft articles, contact with bar owners's top posts and other forms, the cost is not so high, but it is also helpful to expose your own APP products more or less.