The fall of old media, the outbreak of new media, the fall of low-cost and high-efficiency self-media promotion, the outbreak of new media, and low-cost and high-efficiency self-media promotion are the primary figures for the survival and development of enterprises, both for start-ups and enterprises in transition. By creating matching IP, they can effectively and directly exchange the trust of target customers and conduct transactions happily. Today's Internet commerce has long since lost the smell of wine and is not afraid of the deep alley. Customers can't know what they want. All customers will only choose to buy the products they like, not the ones they should buy. Therefore, through promotion, enterprises can confirm the target customer groups. Choosing products and services that can meet their own pain points is the most important task for every entrepreneur. In many cases of misleading customers, you will always be told that entrepreneurs can sell a lot of goods as long as they are discounted or free. In fact, this kind of scene is impossible in the current Internet age. It's a standard idiotic dream. Entrepreneurs can't trust these things in particular, otherwise they will die miserably if they really do. You can imagine for yourself, whether online or offline, unless entrepreneurs spend a lot of manpower and material resources, how can a company's discounted or free information be transmitted to the public's field of vision? Nowadays, many mature enterprises spread information to the public, and the cost of marketing far exceeds the overall profit of products or services. This is why many successful entrepreneurs will soon lose money, not because their products and services are not good, but because they want to keep them in the public eye. The marketing cost is too high, and the rapidly melting funds are not enough. At present, the commonly used marketing methods include below-the-line, public relations online advertising bidding and other related methods. With the decline of old media and the outbreak of new media, low-cost and high-efficiency self-media promotion mode is almost the only best choice for all entrepreneurs. The advantages of self-media promotion are low threshold, low cost, high efficiency and high income, which can make all enterprises adopting this marketing method appear in front of the public quickly. In the Internet age, people have become accustomed to online life and offline life. Everyone's usual consumption habits, our shopping, making friends, job hunting and so on. Almost all aspects of life are dominated by online awareness and decision-making. Therefore, as long as enterprises matching IP can be established and promoted through online self-media promotion mode, our products and services can be guaranteed to appear in front of customers quickly, efficiently and directly, in exchange for the purpose of customer trust. From the perspective of media marketing promotion model, commercial organizations aim at the pain points of target customer groups. As a means of marketing, self-media channels create Ip with high matching pain points for customers according to their own products and services. Actively promote the new marketing model of customer drainage. With the fall of old media and the outbreak of new media, how to promote low-cost and high-efficiency self-media marketing promotion mode First, choose the target traffic pool or customer base. Second, tap the pain points of the target traffic pool or customer base. Third, build Ip in reverse according to customer pain points. IV. Design and planning of ip content V. Selection of media communication channels VI. Drainage to private domain traffic pool through video, audio and copywriting for cultivation. Seventh, the conversion and transaction in the private domain traffic pool. Eighth, through the private domain from the media fission crazy! First, in the process of selecting the target customer base, entrepreneurs must find the customer base that best matches their products and services. These target customers have three characteristics: 1 and high viscosity. 2. Impulse consumption. 3. Have economic ability. If your target customer base can't meet these three characteristics, it must not be the traffic pool you want to promote. Second, tap the pain points of customer groups and find the target customer groups. What are the pain points of demand? Then through detailed research and communication. The real demand behind these pain points is what the customer group needs to solve most. Then confirm whether the pain points of these target customer groups are single focus or continuous pain points. Whether the demand of the target customer group is short-term demand or long-term demand. Whether the pain points of these target customer groups can form a stable relationship with the target customer groups. Third, reverse customize IP according to these pain points, and analyze various logics that can be connected between the company's products and services and the target customer groups, that is, put the company's products and services. Do IP according to the pain points of the target customer base. IP is to make your own enterprises, products and services from the media. According to the pain points of the target customer group, the customer group will constantly show the advantages of its products or services. Solve customer needs, form such a virtuous circle relationship, and then continuously optimize the evolution of its own products and services according to the deepening of the pain points of the target customer groups. Fourth, begin to design and plan ip content forms. Enterprises spread the specified content by shooting and making audio and video. The ultimate behavior to attract the target customer group is ip. And people refer to the specific people around you in ip planning and communication. The choice of ip content is the pain point that can finally reach the target customer base. The case form with the company's products and services as the core standard is set to be unique. Style should be fixed, and the labels of characters should be constantly strengthened. Have a strong voice to customers. Ip must refer to similar successful iP, integrate its own characteristics, and finally be built. Fifth, we should make a good choice of these self-media communication channels, because at present, domestic self-media communication channels are obviously vertical. Short video, long video, live video, live audio, text, applet. Social media and other customer-oriented content and expressions. Therefore, to build an efficient self-media marketing system must be based on the preferences of target customers and the characteristics of the company's own products and services. At present, the popular media in the market are official WeChat accounts, long and short media are Tik Tok, Aauto Hurry Up, Microvision, Headline, Thousand Chats, WeChat Community, etc., while the long and short audio of the public are Himalayan, Thousand Chats Dragonfly fm, WeChat Community, etc. Video and audio live broadcasts include Chili, Tik Tok, Tiger Tooth Betta and so on. Sixth, through the promotion of the public domain from the media, it is drained to the private domain traffic pool to cultivate trust, such as community and micro-signal. Seven, traffic in the private domain, the continuous spread of the media through the private domain, and the transformation of transactions. Eight, through the private domain from the media fission crazy! With the fall of old media and the outbreak of new media, low-cost and efficient self-media promotion and self-media marketing promotion are a complete system and systematic application. In the concrete implementation process of self-media promotion and marketing, completing the corresponding work is not a simple network celebrity or IP, but a very complex system engineering, which ultimately achieves the expected effect of a promotion enterprise. Only the entrepreneurs of system engineering can have efficient marketing promotion. Everyone must know that there is no university marketing system. It is impossible to deliver your information to the target customers. Unable to form the trust of the target customer group. Naturally, it is impossible to complete the next step of cultivation and trading.