1. Personalized interaction: As a dating platform, zhenai hopes to provide personalized and interesting interactive experience, attracting users' attention and active participation. Powder cloud is one of the special elements designed by Zhenai to increase interest and visual appeal. As a unique symbol or brand element, it can appear in messages to strengthen communication and interaction between users.

2. Brand characteristics and recognition: Powder cloud is also one of the characteristics and recognition of cherished brands. By automatically generating a pink cloud in the message, the brand image of zhenai can be enhanced, and users can have a higher recognition of the platform. It also helps to enhance users' trust and goodwill on the platform and promote users' active participation and retention.