China is the hometown of tea, and it is also the place with the earliest tea drinking and the longest history of tea culture. Guangzhou is the starting point of the tea road. As early as the Western Han Dynasty more than 2,000 years ago, tea, together with gold, jade and silk, was exported to India and other Asian regions through Guangzhou. As the representative place of Lingnan culture, Guangzhou is the earliest trading port in China and the most developed open city. The tea culture has a long history, both ancient and modern, concentrated outside and profound inside information. It is a representative folk tourism resource with great development potential.

1. Guangzhou tea culture is an important part of Guangzhou folk tourism resources.

Undoubtedly, Lingnan culture is the representative of Guangzhou folk culture, and Guangzhou folk tourism resources can be basically replaced by Lingnan culture, in which tea culture plays an important role. Therefore, according to the relevant theories of folk culture, Guangzhou tea culture belongs to the specific category of folk culture, is an important part of Guangzhou folk culture, has several important characteristics of folk culture, and belongs to an important type of folk tourism resources.

1, social universality.

Folk custom is a common cultural phenomenon in people's lives and a universal expression. In China, no matter where, people's lives are inseparable from tea culture, especially in Guangzhou. The habit of drinking tea in Guangzhou has long been famous all over the country, and the geographical conditions determine the demand for tea in Guangzhou, so tea culture is universal in Guangzhou.

2. Cultural information is sexual.

Folk culture is regional, and it embodies universality in regionality. Universality is characterized by cultural information within the geographical scope of * * * to show the similarity of * * * cultures. The information here is not the information in the modern concept. The connotation and extension of modern information * * * is much more complicated, while the information of folk culture * * * has a certain geographical scope and certain conditions, and it is the * * * of a specific group to a specific culture under a specific time and space condition. Guangzhou is a modern metropolis with large information flow, but as far as tea culture is concerned, not only the information value of culture has been transmitted and preserved, but also it is universal, so both traditional teahouse culture and modern street tea culture have the characteristics of cultural information.

3. Integration of cultural patterns.

The evolution of culture is a dynamic process, which forms a certain pattern and then merges. It is in this process of integration that the tea culture in Guangzhou has formed several mainstream tea cultures as described below, with the integration of cultural models.

Second, the main types of tea culture in Guangzhou.

The concept of tea culture has a wide range of connotations, from textual research on the origin of tea trees to reasonable and healthy drinking habits. This paper mainly analyzes the categories of Guangzhou tea culture from the perspective of folk tourism resources:

1. Tea custom culture in Guangzhou.

Tea drinking habits in modern Guangzhou are generally called "three teas", that is, morning tea, afternoon tea and evening tea. The time of three kinds of tea is different, and so are the consumers. The older generation of tea drinkers keep the habit of drinking morning tea, and most of them have retired and have enough time to drink morning tea. Morning tea is the main leisure way for the elderly in Guangzhou, while the younger generation mainly drinks afternoon tea and evening tea because of the change of working style and living habits, with leisure, making friends and working as the main purpose. In terms of etiquette, everyone who drinks tea in the teahouse knows two basic etiquette: knocking and drinking water. It can be seen that the habit and etiquette of drinking tea in Guangzhou constitute the main body of tea custom culture in Guangzhou.

2. Teahouse culture in Guangzhou.

Tea culture in China has a long history, but the environment for drinking tea is mainly tea rooms and teahouses, and there are few drinking customs in teahouses like Guangzhou. From the first new teahouse-Sanyuanlou, to the four teahouses at the beginning of this century, as well as various modern teahouses and restaurants, the teahouse culture in Guangzhou has been created in more than 0/00 years. The first is teahouse literature, which is reflected in the name and text of teahouse. Names such as Wen Yuan Garden and Xiyuan Garden, Taotaoju Garden and Luyuju Garden, as well as restaurants, fishing ports and so on. Literally, each teahouse also has its own style and characteristics, such as Taotaoju, Miaoqixiang couplets, tea cards, dim sum cards and advertisements for restaurants and fishing ports. Secondly, the teahouse has a unique architectural style, which is near the pool, facing the mountain, or shaded by trees. There are mainly green garden architectural styles represented by Wen Yuan, antique luxury architectural styles represented by Taotaoju, and modern general hotel styles.

3. Tea culture in Guangzhou.

Refreshments are an important part of Guangzhou tea culture, with a wide variety and exquisite production. The variety, style and flavor of refreshments are composed of skin, stuffing and technology. There are 23 skins in four categories and 46 fillings in three categories, which are combined with each other and have diverse styles. It is said that there are more than 1000 kinds in the single Panxi restaurant. In addition, all famous teahouses have famous signs, such as brine chicken in Nanyuan and lotus leaf rice in Panxi restaurant, which all reflect the traditional style of teahouses. Therefore, in Guangzhou's food culture, refreshments have become an indispensable part because of their exquisiteness and richness.

4. Guangzhou street herbal tea culture.

Guangzhou's subtropical geographical location and humid climate conditions make herbal tea a necessity for Guangzhou people. Herbal tea contains more than ten kinds of medicinal materials, which is a good medicine for clearing away heat and toxic materials and one of the main drinks of Guangzhou people, so street herbal tea shops have gradually formed. Herbal tea shops are generally small, but the layout style is unique, and there are many old shops, such as Wang Laoji and Huang Zhenlong. Modern herbal tea production technology and packaging technology have made great progress, and various old brands have introduced various packaged herbal tea drinks to adapt to the times and become an indispensable part of the beverage industry in Guangzhou.

Third, the value of Guangzhou tea culture tourism resources.

Tea culture is a popular culture in China and an integral part of China culture. From the perspective of value, we can conclude that tea culture has several values: philosophical value, literary value, aesthetic value, medical value, scientific and technological value, folk value, religious value and so on. But as far as Guangzhou is concerned, tea culture is more of people's life culture, so this paper discusses its value from the perspective of folk tourism resources.

1, ornamental value.

Tea culture itself is a kind of folk culture with high ornamental value, and Guangzhou tea culture, whether it is tangible art such as tea sets, refreshments and teahouses, or intangible art such as tea customs, tea ceremony and tea ceremony, embodies strong ornamental value. The tea sets in Guangzhou have various styles and functions, among which the congou tea in Chaoshan area greatly enriches its connotation. It goes without saying that refreshments are second to none in the country for their excellent production technology, unique taste, rich varieties and exquisite materials. As for the architectural culture of tea, as long as you go to the time-honored teahouse in Guangzhou, you can experience the unique Lingnan architectural flavor. The combination of traditional flavor and modern flavor creates a very unique Lingnan tea culture environment, which can make tourists feel more beautiful and benefit both physically and mentally.

2. Experience the value.

The process of tourists' travel is the process of gaining experience value. The attraction of Guangzhou to foreign tourists lies not only in the modern urban culture, but also in the unique traditional Cantonese culture precipitated by history. Tea is a direct embodiment of Guangzhou people's lifestyle and one of the carriers of Lingnan culture. Tea culture includes both cultural entities and non-cultural entities, which can provide both direct experience value and indirect experience value, so the experience value of tea culture is special and attractive.

3. Commodity value.

The process of tourism is the process of transforming tourism resources into products and entering the circulation field to realize commodity value. The value of tourism commodities is closely related to the exploitability and attractiveness of tourism resources. The above four types of Guangzhou tea culture are commodities in themselves, which can be realized as tourism resources with high value and have great potential to form a systematic development model of commodities.

4. Service value.

The service value of tea culture is certain. This is not the meaning here, but highlights the service advantages and high service value of Guangzhou tea culture in the traditional and modern sense. Guangzhou has a solid economic foundation, good opening conditions and developed service industry, and its service means and methods are first-class in the country. This is the deepest experience of outsiders. The teahouse in Guangzhou, regardless of its size, provides the best service for guests. The waiter in the teahouse always pays attention to the drinking process of the guests. If the guest needs to add water, just lift the lid of the teapot and lean to the side, and the waiter will come over immediately to refill the water without being reminded. In other parts of China, hotels or restaurants with a certain grade and scale are generally like this, but in Guangzhou, street tea stalls are like this.

5. Integrate value.

Cultural conflict and integration has always been the focus of cultural debate, and the special value of Guangzhou tea culture is reflected in the continuous integration and optimization of foreign cultures. Guangzhou is the earliest trading port in history and is known as the Maritime Silk Road. The historical position and economic conditions of South China's commercial capital determine that Guangzhou has formed a certain cultural capacity and optimization mechanism in dealing with foreign cultures, and the systematic formation of tea culture was formed more than 100 years after the trade, which is the embodiment of this special value. Therefore, the entry of various types of tea culture plays an important role in enriching the types and optimizing the structure of folk tourism resources.

Fourthly, suggestions on the development of tea culture tourism resources in Guangzhou.

The development of folk tourism resources has always been a controversial topic, especially for the assimilation, vulgarization and commercialization of folk customs. According to the characteristics of Guangzhou tea culture as a folk tourism resource and its advantages different from general folk tourism resources, it can be predicted that Guangzhou tea culture has great development potential, and the author has the following development suggestions:

1. Establish the concept of tea culture identity and fully understand the importance of tea culture tourism resources.

For urban tourism, there are various development modes, but no matter what type, it is inseparable from the support of culture, which is the inner heritage of the city. Guangzhou's urban culture is far away from the Shangdu culture and Lingnan culture of the ancient Maritime Silk Road, and close to the anti-earning, revolutionary culture and the existing modern international urban culture. Tea culture embodies the spirit and life of Guangzhou people and is an important part of Guangzhou culture.

2, all rivers run into the sea, inclusive and great-constantly integrating foreign cultures.

This is a portrayal of the integration value of Guangzhou tea culture, as well as the social, economic and cultural development of Guangzhou, and it is the future development trend of tea culture. Guangzhou is now home to Guangdong tea culture and some tea cultures outside the province, including kung fu tea, which is known as China Tea Ceremony. Therefore, relying on the status of the capital of South China, the contrast of Lingnan culture and strong social and economic conditions, Guangzhou can build the image of the capital of tea culture in China, fully tap the commodity value of tea culture, and systematically develop tea culture commodities.

3. Implement the image brand strategy of China Tea Culture Capital.

Using cultural image is the secret of brand strategy success. This is how western countries penetrate global culture, such as movies-Hollywood, computers-Microsoft and so on. However, China's tea culture is only universal and not systematic, so as the hometown of tea, its attraction is not as good as that of Japan, but its 5,000-year history and 1.3 billion population are the strong backing for the development of tea culture in China. Due to its profound cultural background and socio-economic conditions, Guangzhou has strong inclusiveness and development potential. It gathers the essence of national tea culture, systematically expounds China tea culture with the image of the capital of tea culture, develops China tea culture, and builds a brand city of China tea culture.

4. Promote the development of leisure tourism with Guangzhou tea culture.

China's modern tourism industry has not developed for a long time, and the national tourism model is still in the stage of sweeping (that is, when time and funds are limited, the scenic spots should be included in the journey as much as possible), glancing (that is, busy choosing scenic spots to commemorate or talk about them later), and catching horses (traveling with a group, all subject to the arrangement of the tour guide), and tourists get a physically and mentally exhausted experience. With the improvement of economic level and cultural level, tourists will pay more attention to tourism with substantial enjoyment. Tea culture will open up a new stage of national tourism-enjoying tourism with its traditional health and leisure way, unique ornamental value and experience value, high enjoyment of service and cultural experience contained in lifestyle.

5. The combination of physical swimming and mental swimming.

Tourism is not only based on the actual situation, but also based on the artistic conception experienced by tourists. Artistic conception can be discovered and aroused in many ways, and tea is a good means, especially in Guangzhou, where there are few natural tourism resources, many similar revolutionary tourist attractions in modern times, and modern humanistic tourism resources are repeated. Therefore, it is the best way to choose several representative scenic spots and tea culture tourism with high experience value to create the artistic conception of Guangzhou tourism culture and realize the combination of body tour and mind tour.