In order to better satisfy tourists' various desires for travel and promote the team atmosphere of tourists, we have specially formulated a tourism program planning scheme. The following is my compiled tourism program planning scheme. Welcome to refer to it.

article 1: planning scheme of the tourism program

1. program overview

1. program name:

2. program section: ① the freshest travel experience

② a trip to Mulan mountain

③ what do you know about travel

④ travel weathervane <

second, the idea of the program

1. Travel is the freshest

Show the latest travel news, anecdotes about travel and pictures of scenic spots all over the country or around the world. (5 minutes)

2. Enjoy this trip (climb Mulan Mountain)

The tourist attraction to be introduced to you in this programme is Mulan Mountain. Shooting in experience tourism is divided into three parts: ancient village exploration, legend of strange rocks and villa garden (the duration is 1 minutes)

3. How much do you know about tourism

Recent tourism hot rankings, tourism tips, etc. (The duration is 5 minutes)

4. Travel weather vane

The weather situation in the last week. (The duration is 5 minutes)

Third, the purpose of the program

Promote Wuhan and its surrounding tourist attractions.

iv. Program orientation

Tourism, history, culture and exploration are the main topics. Guide the audience through the introduction of the host, and let the audience follow the host to explore the scenic spots and historical legends, dig deep into the tourism culture, show the characteristics of the scenic spots by documentary, and strive to achieve the most timely tourism information, the most humanistic tourism care, the most practical tourism knowledge and the most in-place tourism guidance.

5. The style of the program is

joyful, relaxed, informative, interesting and interactive with the audience (with the host as the protagonist to introduce the magic on the way to travel, famous scenic spots, entertainment items and anecdotes, short and pithy, paying attention to precision, strangeness and fun)

6. The broadcast content

(1) and the trip is the freshest

.

(2) Enjoy a trip here

Main contents:

The tourist attraction to be introduced to you in this programme is Mulan Mountain. Accompanied by a tour guide who is very familiar with the scenic spot culture of Mulan Mountain, and invited two other guests (two college students, one male and one female) to form a travel team and start traveling. Travel slogan:? Castle Peak Range Rover, enjoy this trip! ?

Travellers: host, one tour guide and two guests

Sightseeing process: Buy tickets? Guzhai District? Stone scenic area? Garden district? As an experiential program shooting form, Villa District < P > can shoot one or two scenes on the road and in the car. The host leads the guests to talk about the historical legend about General Mulan, which can make the audience feel like they are traveling along the way.

1. Buy tickets

The host buys tickets, prompts the ticket price and scenic spot level, and introduces the geographical location and historical legend of Mulan Mountain. The host should be curious about what he has seen and heard, (the guests cooperate with the conversation) and learn about the curious things as an ignorant person, and introduce them to the audience.

2. Exploration of Guzhai (Guzhai District)

Description of Guzhai District: It meanders on the top of the main peak, at an altitude of 582 meters, with a total length of 5 Li. Founded in the Kaiyuan year of the Southern Song Dynasty (1259), it was originally a beacon tower. In the third year of Xianfeng, Qing Dynasty (1853), it was built to prevent the Taiping Army. It is a veritable ancient village for military defense. Since then, with the prevalence of religious activities, temples have been built year by year, forming many scenic spots with magical colors.

there are some major scenic spots in Guzhai district, such as Tiantianmen, Nantianmen, Mulan Square, Mulan Hall, Ertianmen, Santianmen, Jindingfang, Yuhuangfang, Yuhuangdong, Lingxiao Street, Lion's Nose Cave and so on.

according to the order of these scenic spots, they will be visited by a tour guide.

Shooting requirements:

1: The camera follows the host, first give a brief introduction to the overall situation of Guzhai District (the tour guide can give a little introduction), then the host follows the guide (or the preset route) and starts to play. In the process of playing, you should try to regard yourself as a storyteller, always pay attention to conveying what you have seen and heard to the audience, and the guests should communicate with the host emotionally at any time, and the cameraman should always.

2: The shooting should highlight the mystery of the ancient village. The conversation between the host and the tour guide should show the exploration of the story behind the scenic spot.

3. The cameraman is interested in the wonders in the scenic spot, such as (? Mulan Square? 、? Mulan Hall? 、? Lion nose hole? ) for special shooting, try to shoot by pushing and pulling the fixed position, and be sure to find the left picture point when moving the position.

3. Legend of strange rocks (stone scenic spot)

Stone scenic spot: There are many strange rocks in this mountain with different shapes, and with the ancient folk legends, it is quite tangible and fascinating. Throughout the stone scenic area, 19 stone steps are connected in series with various landscapes with different stone states, so that visitors can climb the stone stairs and enjoy the armor face, face stone, phoenix crown stone, golden toad stone, chessboard stone, arrow-piercing stone, giant Buddha stone, Baiyun Cave, Prince Cave and other scenic spots.

Because there are many strange rocks in the Stone Scenic Area, it can be selected as a key tourist attraction. In particular, the chessboard stone, chessboard-shaped Tai Chi, stands in the air at the top of the cliff. It is said that General Mulan often goes to this huge stone to play chess with fellow players after returning home from disarmament.

Shooting requirements:

1: When shooting, the strange and dangerous characteristics of the strange stone are highlighted, and the host tells his true feelings while climbing. Here, the guests are also interviewed.

2. The likeness of strange stones should be featured, especially the legend of chessboard stones, which can be highlighted. According to the tour guide's introduction, the legend should look for the corresponding lens when performing. In this way, the film can stimulate the audience's curiosity and yearning.

3: The host can also interview the mountaineers on the roadside randomly, so as to form interaction by expressing the real feelings of tourists, render emotions and enhance the audience's yearning.

4. Villa Garden

Villa District: There are dishuiya, Longtou Stone, Panlong Bamboo and Crouching Tiger Stone, Shuanglong Pavilion and Jianbi Stone, and there are nearly 2 summer resorts.

Garden District: There are ancient Haohanpo, Crystal Palace, Jiubei Stone, Daerwo, Sanyanjing, Xiamashi and other scenic spots.

Shooting requirements:

Emphasis is not required. The camera moves with the travel team to shoot, and the shooting angle performance can be more atmospheric.

(short message interactive platform can be inserted during the program)

(3). How much do you know about travel

Main contents:

Recent travel hot rankings and travel tips.

Travel Hot Ranking:

Announce the most suitable and popular tourist attractions in the near future.

Travel tips:

(1) Tickets and routes of Mulan Mountain Scenic Area in this issue

(2) How to choose travel modes, how to prevent carsickness, how to prevent sun, how to bring water skillfully, how to open snack bags skillfully, etc.

(3) Guiding friendship tips for people's consumption during travel.

(4) Travel weathervane <

VII. Program Requirements

1. Moderator: A moderator, who has a certain travel experience, is good at discovery and exploration, and has strong language organization ability to thread the needle.

2. Tour guide: You can invite the person in charge of the tourist area, local villagers or professional tour guides who know the scenic spot very well to introduce us to the tourist attractions, interpret the tourist culture and explore the tourist characteristics.

3. Guest: You can invite two college students, a man and a woman, who are young and sunny and like to travel.

chapter 2: planning scheme of "take you to China" tourism program

1. background of program planning

the accelerated pace of life in modern society and the tension of life in metropolis make quite a few tourists full of longing for spiritual relaxation. As a sunrise industry, tourism will develop vigorously. With the development of economy and the improvement of people's living standards, higher requirements are put forward for their own quality of life. Tourism is an important choice to improve people's quality of life. Tourism program resources are inexhaustible, which guarantees the sustainability of the program. At present, although some domestic TV stations have set up tourism programs, they are not large-scale and have not yet become a climate. Moreover, there are few variety shows with tourism as the theme. However, we should build a file that focuses on entertainment and leisure, and at the same time bring the latest tourism consultation, provide tourism service information, and build a platform to make tourism developers and audience media achieve a win-win situation. At the same time, diversified themes are integrated into the program, which makes the program cover a wider range and improves the competitiveness of the program with the same type of programs. Create a unique brand and create a new atmosphere for tourism festivals.

second, the program name and positioning

1, the program name

2, the program type: entertainment variety show,

3, the program theme: give full play to entertainment. Enhance interactivity and participation to enhance the popularity of the program. Provide tourism service information, present a visual feast for the audience from multiple angles and perspectives, serve the public and repay the society.

4. Program orientation: for children, youth, middle-aged, old people, people who like to travel, close to the masses, close to life and close to reality. The program is divided into two sections: outdoor reality show and quiz on the field. Create a happy atmosphere.

5. program style: bring entertainment with tourism

6. program slogan: take you to China, and enjoy you, me and him

3. specific composition of the program

1. The first section, Super Tour Guide

There are three participants in each issue to select outdoor super tour guides, and the winners can win prizes provided by sponsors. Four guests and four teams of spectators were invited to wear T-shirts of different colors, representing different units. Support their respective guests. Let's watch the competition process of the three contestants together. At different stages, some guests guess who can become a super tour guide and can discuss with their supporters behind them. The three contestants are stationed in the tourist area to provide service and help to local tourists. The task is set to be completed within a certain period of time, during which the crew will deliberately create small accidents to test the adaptability of the contestants. Entertainment with spoof programs. It also promoted the tourist attractions very well. Attract more tourists. (If necessary, you can shoot in succession or at the same time, and use montage editing techniques to make the picture more coherent. ) finally, the super tour guide was judged outdoors. The guests in the venue will be punished if they guess wrong. Finish this column in a relaxed and pleasant atmosphere.

2. The second section "The scenery there is unique"

invited four couples to go on stage to show their talents first. Attract more children, youth, middle-aged and elderly people. Covered by location reporters, choose a scenic spot every week, let photographers follow the location reporters for interviews, give a more comprehensive introduction to the tourist attractions, and let the audience experience the local customs and culture with TV. Starting from multiple contents and perspectives, we should try our best to show the beautiful pictures to the audience, so that the audience can feast their eyes in front of the TV screen and enjoy the beauty. At the same time, the reporters and hosts on location are involved in relevant interesting questions and answers, so that the guests can complete the questions in the form of rushing answers and learn new knowledge in happiness. Highlight the entertainment knowledge of the program. Where ethnic customs are involved, guests can be invited to learn ethnic dances and songs together, or local games can be put on the stage to interact with each other. The host will tell the audience more travel information, travel guides, affordable and convenient food and shelter information, and there are many small details to serve the audience, so that everyone can make all preparations before departure. It also stimulated the development of tourism. The winning family gets a travel fund. Bring out the enthusiastic audience outside the venue and live a beautiful gift.

Fourth, the establishment of mechanism and the allocation of resources:

The column operation mechanism is the soul of column operation. In the future, the basic operation system of "Show You China" column should implement producer system, which will be more conducive to defining the attributes and utilization rights of human, financial and material resources. The integration and utilization of mechanism and resources is the key to column planning, which solves the problem of how to do columns and who will do them. The incentive and restriction measures can be effective only if they are systematic and complete. In fact, the analysis, orientation, development and utilization of personnel quality is also an effective way to discover and stimulate the potential of personnel. Its scientific nature determines the health and sustainability of column operation. According to the broadcasting frequency and workload of the current column, it is necessary to have one responsible editor, one director, two cameramen, one post-producer, one location reporter and two presenters in the combination of personnel. After the producer system is implemented in the future, it is necessary to rely on the income generated by the column to support the whole group of editors and the use expenses of daily equipment and vehicles. The salary, bonus, welfare and column income will be linked, which will greatly promote the staff's awareness of creating quality products and income generation. In this way, a virtuous circle can be formed, and the social and economic benefits of the column can be harvested.

V. Target audience

The audience of entertainment and leisure columns usually comes from a wide range. Judging from the content composition of the program, the overall style of this program tends to be relaxed, fashionable and entertaining, which is more in line with the appetite of young people. However, because its content grade is more suitable for groups with stable income from the income level, and the interaction with families can stimulate the enthusiasm of children and the elderly to participate. Therefore, blocking tourism and entertainment programs has broken the boundaries that were only aimed at young tourists in the past, and has penetrated into people of all ages.

The reason why the column defines the audience as people with stable income is because with the development of society, their outlook on life is also changing, and they are also pursuing a healthier and more harmonious life, so they will pay special attention to diet and tourism.

I believe that the above audience positioning can not only ensure the number of the audience, but also ensure the quality of the audience. Every Saturday night, 2: 3 is divided into a period with high startup time. After watching a series after dinner, the mood still needs to be buffered. It is the time for the family to sit together and chat while watching TV, so during this time, they need to find a TV program that they think is very suitable for their lives to kill this time.