Many people will be more or less confused when they first start using Weibo. For example: I see other people talking lively on Weibo, but I don’t know what to say; I write a lot, but I just can’t attract others’ attention; I have been on Weibo for a long time, but the number of fans is still in single digits. As mentioned above As I said, Weibo is a brand new social media. On the one hand, Weibo is easy to use and can be used anytime and anywhere. But on the other hand, you also need to change your way of thinking when using Weibo. Don't always cling to the old idea of ??posting articles and blogs. To put it bluntly, Weibo is a big stage where I can create unique content freely, and then try my best to attract the attention of fans and make friends. Those who are the most popular on Weibo and whose Weibo posts are of the highest quality usually have the following characteristics: Personality, expressiveness, the ability to express and show off oneself, social charm, and the ability to attract everyone's attention. It is boring, not boring, and does not follow what others say. It provides the most valuable and even exclusive information. It updates Weibo every day, but it is not a nagging chatterbox. It often interacts with fans or other netizens. The content types of Weibo are relatively diverse, and the proportion of content is relatively balanced. People care about and Understand what fans want to see, rather than blindly write what you want everyone to see. Know how to promote your own Weibo skillfully, but not brag about yourself or show off. Weibo gives everyone an equal opportunity. As long as you are truly devoted, Everyone can become a popular blogger. In fact, for Weibo novices, whether it is creating high-quality content or attracting fans, they can continue to improve through learning and practice.
Be prepared. For those new to Weibo, don’t be in a hurry to post on Weibo after opening a Weibo account. Sharpening a knife does not waste time cutting firewood. Only by being fully prepared can your Weibo journey be smoother.
First of all, you need to think about the positioning of your Weibo and see if you can answer the following two questions? Who are you writing Weibo for? Are you writing for relatives and friends, for yourself, or for a specific group of people (such as travel enthusiasts, friends in the investment world, and friends in the technology world)? What is the main purpose of writing Weibo? Is it to record your life, to socialize and make friends, to learn knowledge and technology, to share ideas and experiences, to influence others, to show yourself, or for leisure and entertainment? After answering these questions, you will know what kind of Weibo you should write. For example, if you are writing for travel enthusiasts, post more interesting photos from previous travels, or useful travel information, etc. If you're just writing for friends and family, you can be more casual. If you want to attract fans, make friends, and influence others, you must learn the skills of writing and attracting fans.
It is precisely because Cai Wensheng has a clear understanding of the positioning of his Weibo and regards Weibo as a personal information publishing platform and a place for personal image display. He can be targeted when writing Weibo and promoting himself. They share the most valuable information to netizens in the fields they are most familiar with, such as investment and entrepreneurship. For example, the following two Weibo posts have attracted a lot of attention from fans, with a large number of retweets and comments: Cai Wensheng: I met an entrepreneur today and I asked him: What do you think are the risks of running a business in the future? He answered: There may be many risks, including directional errors, insufficient cash flow, brain drain, and malicious competition in the same industry, but these can all be avoided and overcome through efforts. The biggest concern is policy risk, because it is unpredictable. If you think about it carefully, his words make sense. When doing Internet in China, policy risks should be regarded as one of the risks beyond our control.
Cai Wensheng: A person's most proud things and most painful things can only be buried deep in his heart and cannot be told to outsiders. Because the most proud success is often achieved at the expense of the interests of others, which is the darkest part of the soul; and the most painful things are often the need to endure unfair treatment and grievances, which is also the most fragile part of the soul, and there is no other way but to free yourself. The former article is about sharing experience in entrepreneurial investment, and the latter article is about my own life insights. Because it has a clear positioning, Cai Wensheng's Weibo has a distinctive personality, has information and ideological value, and is sought after by fans.
For example, if you want to write a food promotion Weibo to share with your friends, you might as well take a look at how the most popular food Weibo bloggers write Weibo.
Chef Ferry, a professional chef and editor of "Celebrity Chef" magazine, has hundreds of thousands of fans on Weibo. His Weibo post is full of color, flavor and flavor, which is very mouth-watering: Chef Ferry: Tomato Omelette Rice: Heat the oil and put it in Make the egg liquid into a pancake shape. Do not heat it for a long time because it is difficult to roll the egg into shape when it is old. Place the fried rice in the center of the egg pancake, turn the pan over with one hand, and fold the egg pancake with a shovel with the other hand, and wrap the rice in the egg pancake; Serve with olive oil tomato sauce. Without kitchen experience, it is likely to lead to egg holes, egg rice separation, and even the original egg fried rice in anger. No matter what, it is delicious Ferry Chef: under the red appearance, there is extremely rich connotation of duck blood, Eel segments, fat intestines, tripe, yellow throat, ham, enoki mushrooms, bean sprouts and other ingredients are smelted in a furnace. This famous delicacy originating from Ciqikou Ancient Town in Chongqing is indeed well-deserved. I especially love the feeling of eating Maoxuewang, not to mention its comforting taste. At the end of the meal, you can see a few pairs of chopsticks exploring the red soup. It is true that those who have won are still unfinished, and those who have not won are slightly less interested. Bo introduced tomato omelette rice, and another introduced Maoxuewang. Although they are all common dishes, Chef Ferry's Weibo details everything from the cooking methods and ingredients to the true feelings between the chef and the diners, which makes people's mouths tickle.
Third, read first and then speak, learn first and then write. Learn more about Weibo writing techniques and successful models, and don’t be too eager to publish. For example, after observation, it is not difficult to find that frequently writing humorous content on Weibo, especially interesting stories, jokes, and cold jokes that happen around you, is very helpful in increasing your popularity.
Fourth, you must not only learn to use the various functions of the web version of Weibo, but also learn to skillfully use the mobile version of Weibo. You can access Weibo and post on Weibo anytime and anywhere, and you can use your mobile phone to capture real-time life moments or real-time news events happening around you. Only then will your Weibo be truly real-time and contain valuable content that cannot be replaced by others.
In short, opportunity does not favor the unprepared. Only when you are well prepared can you write Weibo well and use Weibo well.
Write a self-introduction. Each Weibo blogger has his own personal homepage on Weibo. There is a self-introduction of the Weibo owner on the homepage for netizens who visit the Weibo owner’s homepage to get to know the Weibo owner, Get to know microbloggers. The self-introduction information provided by different Weibo service providers is not exactly the same, but usually includes avatar, nickname, brief self-introduction, tags and other parts.
When choosing an avatar, choose a photo that is more personal. The best shape of the photo is a square. In the photo, your face should be large enough, so that even if it is reduced to a small picture, everyone can recognize it is you.
Of course, the avatar does not have to be you. If the Weibo blogger is the kind of person who is fashionable, cute and trendy, choosing a fun cartoon image can also attract a lot of people. Take a look at the avatar used by the most popular Yao Chen on Sina Weibo. Isn’t it cute? The name or nickname must be well thought out. Of course it’s good to just use your real name, but there are many other naming methods: Add a modifier in front of your name to let people know you quickly, such as someone who likes golf, so that people with the same hobby will quickly find you through search you.
Just use a cute online name or nickname, such as lucky, classmate No. 7.
Combine your online name or nickname with your real name, such as Gui Gui Wu Yingjie.
Use the main content of your Weibo as the name, such as life wisdom.
It is not easy to write a short self-introduction. But this sentence of self-introduction is the first information about you that other netizens read when they get to know you. Well-written, it can attract others’ attention in the first place, just like good temperament and appearance are necessary conditions for love at first sight. . Therefore, self-introduction must be concise and clear, highlight the most important information, and clearly tell visitors who you are and what characteristics you have. At the same time, it would be perfect if the self-introduction could be humorous or poetic.