The entry barrier of Tik Tok is very low, so users of Tik Tok can shoot short videos, upload and share them anytime and anywhere. Tik Tok is rich in content. Since the development of Tik Tok's video platform, the control of content has become more and more strict.

Last year, Tik Tok also released the "Bean Knowledge Plan" to attract more popular science accounts to settle in Tik Tok, and most students learned more about their interests through short videos.