generally speaking, the so-called public opinion refers to the social and political attitude of the people as the main body towards the rulers as the object and their political orientation around the birth, development and change of public opinion in a certain social space.
in short, public opinion is the social and political attitude of the people in the process of the occurrence, development and change of public opinion. In practical work, the public opinion information officer must grasp four meanings in understanding the concept of public opinion:
First, public opinion is the reflection of public opinion. In other words, public opinion is the origin of public opinion. Without public opinion, there would be no public opinion.
second, the public opinion that public opinion should reflect is the "public opinion" that can have an impact on the decision-making behavior of the rulers, not the whole public opinion;
Third, the public opinion is the basis of public opinion. To study and analyze public opinion, we must first study and analyze the law of the occurrence, development and change of public opinion.
fourth, public opinion space plays an important role in public opinion dissemination and its influence on the decision-making behavior of the rulers. What is particularly emphasized here is that "people's social and political attitude" in the definition of public opinion refers to people's views, opinions and attitudes towards the rulers and their political orientation. In the final analysis, this social and political attitude of the people is a kind of appeal and expression of their own interests, which includes not only their views, opinions and attitudes towards national politics, social politics, but also social things. In a word, "people's social and political attitude" is a kind of appeal and willingness of the people to ask the rulers to constantly improve their public feelings. * * < P > Question 2: What does public opinion mean? The Research Center of Ant Square Software Public Opinion Monitoring System shows that < P > Public opinion refers to the public's attitude towards social managers, enterprises, individuals and other organizations and their politics and society as objects around the occurrence, development and changes of intermediary social events in a certain social space.
public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology, which can automatically capture
massive information on the Internet, automatically classify and cluster, detect topics, focus on special topics, realize users' information needs such as network public opinion monitoring and news topic tracking, and form analysis results such as briefings, reports, charts, etc., so as to provide customers with a comprehensive grasp of the masses' ideological trends, make correct public opinion guidance, and provide analytical basis.
question 3: what is public opinion judgment? A process of judging the value and trend of qualitative and quantitative public opinion on online media. The research and judgment of online public opinion is a systematic project, which mainly consists of two parts: First, the daily and continuous tracking and collection of online public opinion, and the establishment of online public opinion information base on this basis, which has the characteristics of long-term, stability and systematicness. The second is to carry out targeted research and judgment for an emergency or a specific task. On the one hand, once the task is completed, the public opinion activities will end, which is targeted, temporary and thematic.
question 4: what is online public opinion? Internet public opinion is expressed and spread through the Internet, which is the sum of various emotions, attitudes and opinions held by the public to various public firms that they care about or are closely related to their own interests. It has the characteristics of freedom and controllability, interactivity and immediacy, richness and pluralism, concealment and externalism, emotionality and irrationality, personalization and group polarization. Mainly spread through e-mail, newsgroups, IM, BBS, Blog and Wiki. You can see hi.baidu/sjyggy/blog
Question 5: What is public opinion information? Public opinion information is a description and reflection of public opinion.
Theoretically speaking, the so-called public opinion information refers to information, news, news, intelligence, instructions, data and signals used to objectively reflect the public opinion state and its movement during the information movement process of collecting, sorting, analyzing, submitting, utilizing and feeding back people's social and political attitudes. Public opinion information in a broad sense is also called social public opinion information, which belongs to the category of social information, including the sum of all kinds of knowledge, news, signals, intelligence and information that can have an impact on society through people's consciousness. In a narrow sense, public opinion information refers to various carriers that reflect the state of public opinion and its movement. Public opinion information in the public opinion information work on the propaganda and ideological front refers to a kind of written (or other) material that reflects people's social and political attitudes in the form of text (or other forms) after the collected public opinions are sorted, analyzed and processed by public opinion information workers. In other words, public opinion information is a written material that mainly reflects people's various ideological states and their changes. Simply put, public opinion information refers to written materials that reflect public opinion. It is an important carrier of public opinion information work on the propaganda and ideological front.
in the final analysis, public opinion information is a reflection of people's ideological status. Inorganic information, biological information, scientific and technological information, economic information, social information, literature information, etc. do not belong to public opinion information. Only when people accept these information and produce general views and understandings can these "general views and understandings" be called public opinion information. For example, SARS and bird flu are not public opinion in themselves, but a matter of changing public opinion. Only when SARS and bird flu happen and cause panic and anxiety among the public, can they be regarded as public opinion. The written materials formed by collecting and sorting out people's social and political attitudes, views and opinions are public opinion information.
question 6: what is online public opinion? online public opinion is the * * * of all people's cognition, attitude, emotion and behavior tendency about the event spread through the internet due to the * * * of various events.
The reason why enterprises need to pay attention to him is that the further popularization of the Internet has promoted the popularity of social media. The so-called social media, including forums, blogs, Weibo and many other Web2. websites, is an important network platform for netizens to chat and make friends, express their opinions, express their feelings, share their experiences and obtain unofficial information. Its appearance makes it easy for consumers to express their related topics about products and services, and spread in the network at a very fast speed, and get the attention and support of other netizens, thus forming a public opinion that affects the development of enterprises, which undoubtedly brings unprecedented pressure to enterprises.
Question 7: What is the public opinion risk? The public opinion risk refers to the negative information, false information, rumors, etc. that departments and enterprises may face from the society or network when they are engaged in social management and economic activities. The public opinion crisis that these negative information may produce through fermentation is called public opinion risk.
To avoid the risk of public opinion, it is necessary to do a good job of public opinion early warning and dynamic analysis of public opinion development through real-time public opinion monitoring, monitor various related speech topics on the Internet, and promptly guide and resolve the speech that causes crisis risk. Therefore, it is necessary to apply the software of * * * and enterprise public opinion monitoring, such as Lesi Lyric!
question 8: what is public opinion 1 points a: from the traditional sociological theory, public opinion itself is a concept in public opinion theory, and it is a comprehensive reflection of public opinion. However, in the strict sense of modern public opinion theory, public opinion itself is not a simple summary of the law of public opinion, but a description of "public opinion and its role in the ruling party and its political orientation law"
generally speaking, the so-called public opinion refers to the social and political attitude of the people as the main body towards the rulers as the object and their political orientation around the birth, development and change of public opinion in a certain social space.
in short, public opinion is the social and political attitude of the people in the process of the occurrence, development and change of public opinion. In practical work, the public opinion information officer must grasp four meanings in understanding the concept of public opinion:
First, public opinion is the reflection of public opinion. In other words, public opinion is the origin of public opinion. Without public opinion, there would be no public opinion.
second, the public opinion that public opinion should reflect is the "public opinion" that can have an impact on the decision-making behavior of the rulers, not the whole public opinion;
Third, the public opinion-dependent events are the basis of public opinion. To study and analyze public opinion, we must first deeply study and analyze the law of the occurrence, development and change of public opinion-dependent events;
fourth, public opinion space plays an important role in public opinion dissemination and its influence on the decision-making behavior of the rulers. What is particularly emphasized here is that "people's social and political attitude" in the definition of public opinion refers to people's views, opinions and attitudes towards the rulers and their political orientation. In the final analysis, this social and political attitude of the people is a kind of appeal and expression of their own interests, which includes not only their views, opinions and attitudes towards national politics, social politics, but also social things. In a word, "people's social and political attitude" is a kind of appeal and willingness of the people to ask the rulers to constantly improve their public feelings. * * < P > Question 9: What does public opinion mean? The Research Center of Ant Square Software Public Opinion Monitoring System shows: < P > Public opinion refers to the public's attitude towards social managers, enterprises, individuals and other organizations and their politics and society as objects around the occurrence, development and changes of intermediary social events in a certain social space.
public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology, which can automatically capture
massive information on the Internet, automatically classify and cluster, detect topics, focus on special topics, realize users' information needs such as network public opinion monitoring and news topic tracking, and form analysis results such as briefings, reports, charts, etc., so as to provide customers with a comprehensive grasp of the masses' ideological trends, make correct public opinion guidance, and provide analytical basis.
question 1: what is public opinion judgment? A process of judging the value and trend of qualitative and quantitative public opinion on online media. The research and judgment of online public opinion is a systematic project, which mainly consists of two parts: First, the daily and continuous tracking and collection of online public opinion, and the establishment of online public opinion information base on this basis, which has the characteristics of long-term, stability and systematicness. The second is to carry out targeted research and judgment for an emergency or a specific task. On the one hand, once the task is completed, the public opinion activities will end, which is targeted, temporary and thematic.