Building corporate websites is a standard for thousands of enterprises, and many companies even build separate websites for each brand or series of products. However, many small and medium-sized enterprises did not build corporate websites because of the lack of understanding of online marketing and website construction in the early stage. With the development of the network, especially the epidemic in 22, these small enterprises began to pay attention to the construction of corporate websites. If you are in a hurry, or don't understand the process of website construction, it is easy to go to the hospital in a hurry, resulting in spending money and not getting the desired effect. Therefore, this paper introduces the complete process of website construction, and basically all websites should follow the following basic operation steps.
first, determine the theme and content of the website:
first of all, if you want to build a website, you must solve the theme of the website. What website do you want to build? For example: online job hunting, community, forum, making friends, shopping mall, information, professional technology, a certain industry, etc., we must first determine the theme.
For individual webmasters, if they are interested in some aspects or have a lot of information, they can also make a website that they are interested in, which will make their own characteristics and enjoy the fun of being a webmaster.
The choice of content should be small and precise, the theme should be small and the content should be precise. Don't try to build an all-inclusive website, which will often lose its own characteristics, bring high-intensity labor and bring difficulties to the timely update of the website.
Second, choose a good domain name:
The domain name is the name of the website on the Internet, and it is the house number of the network. All the construction value of a website is condensed on this domain name, which pushes the other domain names to fail. When choosing a domain name, we should follow the following two basic principles:
1. The domain name should be concise and easy to remember
This is the most important factor to judge the quality of a domain name. A good domain name should be as short as possible and easy to remember, and it is best for people to remember your domain name at a glance.
2. Domain names should have certain connotations and meanings
Using words or phrases (or Chinese Pinyin) with certain meanings and connotations as domain names is not only memorable, but also helpful to the marketing and promotion of websites.
Third, choose the server technology:
Before starting to make the website, you should first determine which programming language and database to use and which server technology to choose. At present, the most popular languages on the Internet are asp, asp.net, php, jsp and databases such as access, mssql and mysql. Common collocations are: asp+access, asp+mssql, asp.net+access, asp.net+mssql, php+mysql, jsp+mysql, etc. access database can be used for small websites, and mssql or mysql database is generally used for large websites. For website builders, they can choose the server technology that suits them according to their own situation and professional knowledge.
Fourth, determine the structure of the website:
1. Layout of columns and sections
After the theme of the website is determined, it is necessary to make a reasonable layout of the materials collected from the hands, and the settings of the sections should be arranged and divided reasonably. The sections should be larger than the concept of columns, and each section should have its own columns.
2. Directory structure
The directory structure has no great influence on the visitors of the website, but it has an important influence on the maintenance of the website itself and the expansion and transplantation of the content in the future, so the establishment of the directory structure should also be carefully considered.
3. Link structure
The link structure of a website refers to the topological structure of links between pages. It is based on the directory structure, but it can span the directory structure.
5. website style:
website style refers to the overall image of the website, which gives visitors a comprehensive feeling. This overall image includes CI (logo, color, font, slogan), layout, browsing mode, interactivity, text, tone, content value and other factors. The website can be approachable, lively and professional. In short, only people can make it clear that this is your unique website, which forms the website style.
VI. Database planning:
Choose what size database and the type of database the website needs. After these are determined, you can design the structure of the database. The database structure and field design should be rigorous, which requires beginners to learn relevant professional knowledge. For large websites, there will be full-time data architects and database managers.
VII. Background development:
Writing background programs is the core part of website development. Writing background programs of websites requires a lot of complicated logic, and at the same time, it is necessary to process all kinds of data and perform operations such as reading, writing into the database, modifying and deleting the database. The background program of the website is the skeleton of the website. Whether the skeleton is strong or not will directly affect the operation of the website in the future.
8. Foreground development:
Foreground development, which is often called website template, is mainly used to present the content of the website to the eyes of visitors. The quality of foreground development directly affects the user's experience of the website. With the increasing demand for ease of use of websites, foreground program development is becoming more and more important. Large websites or projects have professional foreground developers to better serve users.
IX. Website testing:
Website testing and modification are essential, because there are loopholes in any software development, and so is website development. Website testing, you can run the test on your own host first, or you can go online first, and then constantly modify and improve it during the running process.
1. Publish the website:
After the website is built, you can publish it, upload it to a remote server through FTP software (for beginners, you will generally choose a virtual host), and then bind the website space with domain names for domain name resolution. So that others can visit your website through the URL.
XI. Website promotion:
Website promotion also occupies an important position in the course of website operation. After your website is connected to the Internet, if you don't promote yourself, others won't know about your website, and no one will visit your website either. Only by promoting your website, can everyone know about you and get to know you, and only then can people visit it slowly. There are various ways to promote it (you can search online), which can be described as eight immortals crossing the sea and showing their magical powers.
12. Daily maintenance of the website:
The content of the website can't be fixed. It should be updated frequently. Only in this way can more visitors be brought.