Different people have different opinions. There is no competitive attack in this article, not to mention there is no competitive relationship between driving schools and driving schools. On the contrary, it is a win-win relationship. Therefore, if there is anything wrong with the manuscript, please correct it.

In order to be objective and fair, the following paragraphs quoted authoritative media reports on this incident:

A driving school in Nanning collapsed and hundreds of students demanded a refund.

1 event

The breakdown of cooperation led to the closure of the driving school.

On the evening of July 27th, the rumor that a driving school in Nanning was closed was fermented in the circle of WeChat friends, which triggered hundreds of people to ask for a refund the next day. On July 3 1 day, the reporter contacted a person in charge of the driving school. He said that all the news about this matter was released by another person in charge of the driving school, Li. On the same day, the reporter called the person in charge of Li, but no one answered. On August 1 day, when the reporter called his phone again, it showed that it was turned off.

For several days in a row, the official account of WeChat in Nanning local driving and training industry also forwarded this incident. At present, there is a saying circulating on the Internet that the driving school is suspected of this matter, saying that the driving school cooperated with an enrollment institution, and the cooperation between the two parties broke down because the other party kept lowering the training price, so the rumor of "bankruptcy" was spread by the other party. In this case description, the official seal of the driving school is stamped.

A person familiar with the matter told reporters that the above-mentioned driving school has long-term cooperation with an enrollment institution, and the other party enrolls students at their own designed prices. The registered manual transmission and automatic transmission students are settled with the driving school at the price of 1500 yuan and 2000 yuan respectively, and the students are handed over to the latter for training. It is said that this enrollment institution enrolls students for other driving schools at the same time, and the settlement price of other driving schools is lower, so this enrollment institution requires driving schools to settle at a lower price, and the two sides failed to reach an agreement, resulting in the "closed down" incident.

The picture comes from the internet.

2 phenomenon

Driving training and low-cost enrollment are getting worse?

In this incident, the driving school was undoubtedly the victim of "kidnapping" by the other side, but it did not gain the sympathy of other peers. Many people in the industry say that this driving school is the "culprit" of serious vicious competition in Nanning's driving and training industry in recent years.

An industry insider who did not want to be named said that the above-mentioned driving school was just established a few years ago. Due to poor business conditions, cooperation with an enrollment institution and ultra-low-cost enrollment have opened a fierce price war in Nanning in recent years.

Since then, there have been many institutions in Nanning that specialize in recruiting students for driving schools. Because the enrollment price is extremely low, they can recruit a large number of students with only one mobile phone. A driving school in Qingxiu District of Nanning has cooperated with bad enrollment institutions for a short time. The person in charge of the driving school told the reporter that these unscrupulous institutions recruit salesmen on various websites, and the salesmen recruit students through various channels, and some even know each other through dating websites such as WeChat and Momo, and then enroll students after a chat.

College students are also the enrollment force valued by the enrollment institutions. Insiders pointed out that college students are an important group to learn to drive. They have little contact with society and trust their classmates, so the low-cost driving recommended by classmates always attracts many people. In addition, when college students are cheated by bad driving schools, most of them suffer silently. Therefore, many driving schools or enrollment institutions have set up enrollment groups for college students, and some even have enrollment groups in major universities.

3 investigation

Bad institutions recruit students at low prices and are full of tricks.

"1.680 yuan learner's car", 1.580 yuan bag "and" 900 yuan learner's car "... these unreasonable recruitment advertisements of regular driving schools are widely circulated. It is understood that these bad enrollment institutions recruit students at extremely low prices, and then sell the students to some small and medium-sized driving schools or affiliated coaches by selling pigs. The final experience of the students is either that the training quality has shrunk or that they have been charged by various excuses.

In order to promote the enrollment work more smoothly, some enrollment institutions also deceive students under the guise of cooperating with dozens of driving schools, claiming that students can choose driving schools to learn cars at will. Mr. Li, the head of a driving school in Fengling South of Nanning, told reporters that his driving school is often described as a cooperative driving school of bad enrollment institutions, and the other party takes students to see their training venues. Bad enrollment institutions will cheat students to other cooperative driving schools for training after deceiving them to register. Mr. Li said that he did not cooperate with these institutions.

"What is even more outrageous is that the names of the enrollment salesmen of bad enrollment institutions are basically the principals of a driving school or the director of the Admissions Office." Mr. Li said that as far as he knows, the salesmen of these enrollment institutions will claim to be the principals and directors of the admissions office of a driving school to gain the trust of the students. At the same time, they also told the students, "Never sign up with the driving school coach, because the coach may run away, but we principals and admissions directors will not."

4 top cover

Trade associations organize the formulation of self-discipline conventions.

With the development of bad enrollment institutions, some have developed into institutions with strong enrollment ability, which can control the operation of some driving schools. It is said that the driving school that was seized this time was "disobedient, so it was taught".

Then, why can the admissions agency control the operation of the driving school in turn? Mr. Chen, a staff member of Nanning Motor Vehicle Driving Training Industry Association, revealed that most of the bad enrollment institutions cooperate with some small-scale and weak driving schools. These driving schools are not strong in their own enrollment ability and have no stable customers, so they can only accept the exploitation of these enrollment institutions. For example, for every 2,000 yuan that the enrollment institution enrolls, it will settle with the driving school at the price of 1.500 yuan, and the driving school will pay 1.000 yuan to the coach, who will be responsible for the final training.

"It seems that every link is profitable, but apart from the enrollment institutions, driving schools and coaches are almost all in vain." Mr. Chen said that according to the land lease price in Nanning, the per capita venue fee for training a student in a medium-sized driving school needs four or five hundred yuan, in addition to the initial investment of the venue and the cost of normal operation of the driving school. Due to the large investment in driving schools in the early stage, many driving schools know that it is unprofitable to receive such low-priced students, but in order to maintain their business, they can only reluctantly accept them. The same is true for the coach. After deducting vehicle depreciation and fuel costs, the remaining income is very small, so we have to reduce training hours, reduce training quality and find excuses to deal with students.

According to reports, in response to these bad enrollment institutions and driving schools that cooperate with them, there is a saying circulating in the driving and training industry in Nanning: "Starving peers, exhausting coaches and killing students." Many regular driving schools hate this bad enrollment institution, and some driving schools cooperate with it and go their separate ways. The now "closed" driving school is another living example. At present, many driving schools have formed a * * *, and will boycott this bad enrollment institution. It is understood that Nanning Motor Vehicle Driving Training Industry Association is organizing members to formulate industry self-discipline conventions to guide the healthy development of the industry.

Reflection and thinking

A driving school in Nanning closed down, causing hundreds of students to ask for a refund. Bad enrollment institutions have become a cancer in Nanning's driving and training industry. No matter what the facts are, this reflects the unhealthy development of Nanning's driving and training market.

In fact, in recent years, with the development of bad enrollment institutions, some driving schools rely too much on enrollment institutions and have indeed become the "puppets" of each other. In this environment, no matter students, driving and training institutions or normal enrollment teams, they are not really profitable. On the contrary, because of these negative aspects, the water in the whole driving and training industry in Nanning is becoming more and more turbid, which is not directly proportional to the growing demand market for driving and training in Nanning. In view of these bad enrollment institutions and the driving schools that cooperate with them, there is a saying circulating in Nanning's driving and training industry: "starve peers, starve peers." The frequent occurrence of these phenomena is enough to make our newly launched learning car APP and various driving and training institutions reflect and change.

We should think about how to find the balance point of the harmonious and sustainable development of Nanning driving and training market. How to make Nanning's driving and training industry become a healthy and orderly market? To think about how to provide reliable and guaranteed driving services for the majority of students. Think about how to form healthy competition in the highly competitive market, and create a win-win situation in a healthy and orderly market without the influence of bad enrollment institutions. At present, in the era of "+Internet", the competition among peers may not be that the winner is king and the loser is the enemy, but more likely it is a win-win situation and mutual promotion.

Learning Car APP is jointly produced by Nanning People's Broadcasting Station and Guangxi Learning Car Network Technology Co., Ltd., with technical support provided by Guangzhou Traffic Informatization Construction Investment and Operation Co., Ltd., aiming at providing convenient, efficient and high-quality driving and training service platforms for the majority of driving and training institutions.

It has been online for more than five months, and now it has signed contracts to settle in more than 60 driving schools/training grounds in Nanning. Our products still have a lot to optimize, but everything is just right. At a time when the driving and training industry is welcoming new development and Qi Xin of the whole industry is working together to create a healthy and orderly driving and training market, our driving and training APP invites all driving and training institutions, people from all walks of life and students, and welcomes all of you to exchange views and win-win cooperation.

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