for many cross-border e-commerce operations, the most important thing is to promote drainage and conversion rate. To this end, we need to keep up with the platform demand and hot selling trend, adjust the platform publicity strategy in time, and promote the maximization of publicity efficiency. However, in addition to platform promotion, other multi-channel and multi-path publicity methods have gradually occupied various markets of cross-border e-commerce.

1. Search engine promotion

Google promotion is the most commonly used in cross-border e-commerce, and Google also provides many free gadgets to help sellers analyze the market situation. When we use this promotion form, we can give full play to the characteristics of flexibility and accuracy of search engines as much as possible, without being restricted by geographical and time promotion, accurately locate the target consumers and quickly improve the conversion rate in a short period of time.

3. Social media promotion

Like domestic e-commerce, social media has gradually become an indispensable part of cross-border e-commerce promotion. At present, the main promotion media are, for ordinary small sellers, promotion can be said to be the position of daily development.

Promotion can increase the exposure and credibility of commodities to a certain extent, and accumulate real orders. But the operation is boring, and switching accounts back and forth is also cumbersome. In order to solve this problem, Station Axe Browser recently developed another "black technology tool"-FB Assistant. At present, FB assistant can realize the promotion automation from four aspects, namely, automatic account management, automatic status inspection, automatic task configuration and automatic operation record, which provides convenience and help for the daily operation of sellers to the greatest extent. FB Assistant is still in the trial stage of the new product in yuan. Welcome to use it actively and give your valuable opinions.

2. E-mail promotion

Compared with advertisements and media, e-mail is the simplest and most direct promotion path. A well-designed e-mail can easily connect users with goods and form vertical communication between sellers and users. When designing the content of e-mail, it is best not to set too much content in the e-mail, and it is better to grab the user's eye, show the main content and attract users to read and click further within 1 minute. According to the data, personalized and professional e-mail can increase the user conversion rate by 6%.

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