Chinese mainland, this is the definition of direct selling.
Manufacturers communicate directly with target customers to realize the marketing activities of actual consumption. Simple understanding, producers and demanders talk directly about supply and demand face to face, which is called direct selling.
There are three elements in direct selling: first, public consumption awareness; second, the establishment and formation of one-to-one relationship; third, on-site display and key promotion.
Because direct selling directly faces customers, it reduces the storage area, eliminates bad debts, and has no additional cost and corresponding inventory brought by dealers, so it can protect the interests of the company and customers and accelerate the growth pace.
Direct selling is a marketing method in which products are not distributed through traditional public sales channels such as shopping malls and supermarkets, but are directly organized and sold by manufacturers or distributors.
Direct selling is actually one of the oldest ways to sell goods. As early as ancient times, after people exchanged goods, the first thing they learned was direct selling. We call all forms of direct sales to consumers without going through the wholesale process, including TV sales, mail order, automatic suppliers, catalog sales, door-to-door sales and so on.
Direct selling is an industry of copying, and direct selling is an industry of being a man.
Direct selling does not include the business model of pulling people's heads.
According to the understanding of modern economic theory
In fact, direct selling is a commercial form that transfers part of the profits of products from agents, distributors and advertisers to direct sellers. Direct selling can effectively shorten access, get close to customers, quickly deliver products to customers and speed up capital operation. At the same time, direct selling can better feedback customers' opinions and needs to enterprises quickly, which is helpful to the adjustment of enterprise strategy and the change of tactics. Therefore, it is not surprising that direct selling can rise rapidly and become the cutting edge of modern marketing.
The World Direct Selling Association defines the concept of direct selling as follows:
Direct selling means that independent marketers directly introduce products and services to consumers in places other than fixed retail stores (such as personal residences, workplaces or other places) to market consumer goods.
In the words of ordinary people
It is the manufacturer that extends the sales counter of products to customers' homes. In other words, products are delivered directly to customers with consumer demand through direct sellers.
function
1, which is in line with the direction of the transformation from marketing industry to service industry;
2, in line with the development direction of personalized service;
3. Conforming to the development direction of enterprise virtualization;
4, in line with the development direction of enterprises to determine production by sales;
5, in line with the development direction of member consumption.
This direct selling method has four advantages:
Can save marketing and advertising costs.
The price can be lower than that of similar products sold in other stores.
Through direct selling, you can develop many loyal customers who like to buy goods from people you know.
The higher the performance of the direct seller, the higher the commission, and the more you get. So as to encourage more people to join the direct selling industry.