I saw an article about my aunt, which was very well written and can be found on Baidu. The title is "Up posture: How does the free App make money through advertising?"

You can see the experience mentioned in it:, I hope to adopt it, thank you.

First, the way to conduct traffic

There are many ways to conduct traffic, and a super App with enough users will turn itself into a platform.

For example, if you see the entrance of public comment and JD.COM's preferred entrance in the wallet function of WeChat, if you think that this is only because Tencent has invested in public comment or JD.COM, then Tucson is broken. Super App turns itself into a platform. Every time a user clicks into other products (CPC=cost per click), it is even refined to every purchase behavior (CPS). This product has to pay or even share with Super App, and the standard of payment is basically dominated by Super App (some users are so capricious).

as for products that are platforms themselves, the way of bidding ranking will be used.

products such as Taobao, public comment, and application market, which are platforms in themselves, are much easier to make money-direct to merchants. Open Taobao, do you think that the results displayed by your search for a product are completely random? NoNoNo, in addition to Taobao's own algorithm in the background, or you have restricted the display of goods according to rules such as credit or price, the display position of every product you see is front or back, and the first advertising position that appears on the right side is that businesses need to spend money to buy it. Every year, during the Double Eleven and Double Twelve e-commerce carnival shopping festival, good advertising space will start at the ground, and the store that wins a good position is basically waiting for the gold to roll in.

2. Selling promotion positions

When you finish a game of Angry Birds, before entering the next level, a pop-up box pops up and asks you if you want to try another fun game. If you click Yes and download the recommended game, $2 has been transferred to Angry Birds' account. Of course, this price is not fixed and will be adjusted according to different countries. Usually, this work will not be done by the App itself, but by a third-party mobile advertising platform (because it has taken a lot of energy to develop and operate products, and it is a waste of time to talk about advertising one by one). The third-party platform is fully responsible for advertising, which is settled on schedule, and the platform directly divides it into profits.

there are various forms of advertising space. It is as big as a full-screen advertisement every time you open the App, as small as a narrow screen at the bottom of the App. There are also great differences in the forms of charging, which may be charging for each display of advertisements, charging for each click by users, charging for each installation by users or even charging for each purchase by users. The more complicated the operation, the higher the advertising fee charged. These advertising platforms can also locate the user's gender, age, model, communication status, etc., to help advertisers better deliver.

of course, if the company has many App product lines and a large number of users, enterprises will operate advertising platforms by themselves, such as Guangdiantong under Tencent, Baidu Alliance under Baidu, and 361 Qisheng Effect Alliance.

3. One-to-one volume exchange

For those companies with a small number of users and high energy, they will abandon the third-party mobile advertising platform and do one-to-one volume exchange themselves.

For example, Meitu Xiu Xiu App has a built-in daily recommendation section, which will recommend dozens of Apps and hundreds of apps, making it a small app store. Usually, you can always find the download method of Meitu Xiu Xiu in its recommended App. Apps that are realized by this way of volume exchange are usually not too large in magnitude, and the users are quite fixed. Therefore, you can also find "like-minded" "friends" to import almost a number of users when changing the volume. Of course, if you find that A has directed 1 million to B and B has only directed 1 million to A, you may need to use money to make up for the difference.