1. Selling goods on the spot
Selling goods by live broadcast is a new marketing method in Tik Tok, and it is also an important way for online celebrities to realize their income. Selling goods by live broadcast refers to displaying products or services through real-time video live broadcast to attract viewers to buy. The characteristics of live selling goods are high heat, good sales effect and wide coverage. Some stars, network celebrities and vertical anchors in specific fields can get a lot of traffic and income by selling goods live.
2. paid gifts
Gifts on Tik Tok refer to some virtual and real objects, such as fans, cakes, love, lollipops and so on. When short videos are broadcast live or uploaded, viewers can praise, support or give gifts to online celebrities by buying gifts on Tik Tok. The price of each gift is different. Some high-end gifts are very expensive, but online celebrities will get corresponding rewards by buying and selling gifts.
3. General advertising revenue
On the vibrato platform, users with high popularity, high content and online celebrities can get certain advertising revenue. This is because most of Tik Tok's advertising revenue comes from short videos and Tik Tok's user stickiness. Advertisements usually pay creators and platforms, and creators can provide value such as traffic, good materials and high-quality fan interaction in exchange for corresponding benefits.