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Analyze Ctrip.com's success?
First, the road to success

A) First of all, you should know how to define success, who you are and what your ambition is.

B) You need to know how to build your personal competitiveness, which can be explained by five key words with C, which is called 5C for short:

1. Courage

2. Competency

Step 3 communicate

4. Cooperation

Step 5 make a commitment

C) Good luck requires conditions: first, you should be prepared, and then you should be good at seizing opportunities in a complex market environment, making more appropriate decisions quickly, and then taking action.

D) There are many choices for career success: you can choose to be an entrepreneur or a professional (such as a doctor, lawyer, accountant, etc. ), or you can develop in the direction of professional managers, or you are not very yearning for money, maybe your ambition is to be an excellent social worker and do some public welfare work that is valuable to society.

These are the choices you can make in life. There is more than one direction and definition of success.

Second, the road to entrepreneurship

A) Entrepreneurship has many forms, including virtual entrepreneurship, internal entrepreneurship and external entrepreneurship.

B) What can be gained from virtual entrepreneurship?

First, your level of consciousness will improve and you will know how to look at the problem from the overall situation;

Two. You can learn and understand the holographic state of an organizational system;

Three. You can be a person who is sensitive to opportunities;

Four. Difficulties and setbacks, as well as a summary of some work will help you grow.

C) the characteristics of internal entrepreneurship

First, enterprises will provide valuable resources that entrepreneurs need;

Two. The parent enterprise itself will be a good incubator;

Three. With the support of the parent company, the entrepreneurial team can better build its core competitiveness.

D) external entrepreneurship

First, pay attention to the general trend of society;

Two. Determine your own vision and cultivate your own market sensitivity, which will determine your opportunities;

Three. Have a good core team and extensive cooperation network;

Four. Have a pragmatic and executable business plan;

Verb (the abbreviation of verb) chooses a ripe time to start;

Intransitive verbs prepare original capital;

Seven. Get recognition and acceptance from key target customers.

Eight. Do a good job in risk management, don't expect miracles, prepare for the worst and do your best;

Nine. Do a good job of competition analysis;

X. master the planning right and execution;

Finally, the first two years of business are hard, and you will have a lot of pressure. You must win the support of your family. Family may become your motivation and psychological dependence, or it may become a negative force on your way forward, or it may make you lose your family or career.

Twelve. Ensure the stability of your team, let them grow and run in place. It is difficult to start a business. If your team is still there after two years, you usually have the foundation to move on to the next step successfully.

Thirteen. Have quantitative management and business indicators so that your achievements can be measured. At the same time, we should also pay attention to the gap between our results and expectations and learn to adjust in time.

entrepreneurship

I. Vision Vision

Two. Energy kinetic energy

Three. Passion passion

Persistence persistence

Verb (the abbreviation of verb) Price bears due risks and costs.

Third, the entrepreneurial model.

A) entrepreneurial models that can be selected

First, copy the mature foreign business model, but it should be emphasized that there should be some flexibility and appropriate adjustment in view of China's special environment;

Two. Keeping a close eye on the global development trend, new global entrepreneurial opportunities are constantly emerging, and new hot industries and opportunities are constantly emerging with the changes in the environment;

Three. We should also pay attention to some innovations with China characteristics.

Four. Foreign experience and technology, plus local experts in China, is a good organizational model. Such as: Ctrip.com, Home Inn, Focus Media, etc.

Verb (abbreviation of verb) has many modes to choose from. Choose the one that suits your major and resources.

B) Compare different entrepreneurial models: innovation and combination of processes, products and business models.

C) China's industrial outlook: The primary industry (with limited room for agricultural growth), the secondary industry (manufacturing industry) also has certain competitive advantages, and the tertiary industry (service industry) is growing rapidly.

D) Don't just focus on a few high-end users in China. The low-end market has greater market demand, and the low-end market in China is quite similar to other second-and third-tier markets in the world, so it should have an international perspective.

E) Pay attention to people's psychology and meet people's needs and social characteristics;

First, the pain point: the current product/service makes users very dissatisfied;

Two. Blind spot: there is market demand, but the current products/services are not provided;

Three. Sweet spot: If it is family/organization consumption, try to strive for personal impulse consumption and just stay and decide.

F) Some performance requirements in the first two years of starting a business:

First, the product should be officially delivered;

Two. Stabilize the core team;

Three. Pay attention to current or potential financial indicators and market indicators according to the characteristics of your enterprise and products.

Four. Ability to manage market fluctuations;

Verb (abbreviation of verb) is ready to enter the next stage of enterprise development.

G) the last few supplementary notes:

First, have a good entrepreneurial mentality: work hard and feel happy.

Two. Try to find a good tutor and give you different perspectives and opinions.

Three. Every industry and field has its own characteristics and opportunities to start a business, and it is not necessary to start a business in one industry.

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Classified as: comprehensive

8 comments

Ying Xuanye @ 2007/03/08 6:47 pm:

A set of theories makes sense. It seems why many bosses of private enterprises with low academic qualifications in Zhejiang don't start businesses according to a set of theories, and they are still very successful.

Hehe, it may be that the characteristics of successful entrepreneurs have been theorized and so many experiences have been summarized for future generations to follow. Easier said than done!

Yingxuanye,

Theory alone is not enough, but also luck, practice and personality traits.

Chaoyi

Yang Dongxu @ 2007/03/115: 05pm:

Hehe, the man above.

I don't agree with you.

Many private enterprise bosses with low academic qualifications in Zhejiang.

What they did and what they did was much better than what Mr. Chen said in his speech.

They are just like what is written in the book.

They are like mercury. They saw everything. Can they still fail?