From the market environment, in recent two years, the demand for operation talents in the industry is increasing, and the new media operation, which comes into being in line with the new media era, has become a hot position. Not only the Internet industry, but all enterprises linked to Internet thinking are hiring excellent operational talents with high salaries.

a few years ago, it was a product-driven era, and an excellent product could quickly trigger self-communication. The market operation only needs to lay channels, advertise and do activities to make a product.

In the last two years, more and more Internet practitioners have encountered a problem: the traffic fee is getting more and more expensive, and the role that the channel itself can play is very limited. At this time, the importance of operators is highlighted, which we can see from the rise of Netease Cloud Music.

when a product dominates in a field, it may be a unique positioning. When a large number of products of the same type exist, the fight is to operate. Whoever can make users feel better will choose who. Therefore, the requirements of the whole market for operators are getting higher and higher.

first, you should be able to write a good copy and stimulate users' adrenaline at will to make them use it well.

Secondly, you should be familiar with users' psychology, be able to treat users like first love, and know where users are happy and unhappy.

Third, you should know how to analyze data, so that you can not only have a good hand with users, but also see the data behind it: channel conversion rate, page stay time, reading ratio, page bounce rate, user retention rate, active user ratio, copy click-through rate, conversion path, etc. All kinds of data can let you draw the conclusions behind it.

finally, you should have a good idea and a good marketing. The core of operation is to bring effective flow to products, which means that operators should take into account activity planning, attracting new users, promoting activities, retaining them, and finding ways to let others know you, recognize you and like you. (It's really not easy, I want to take care of my children.) Besides, when the hot spot comes, I have to catch up like a bus, otherwise it will be: marketing opportunities, what are you doing?

So, the operators are taking care of the users' wet nurses and doing things that they are very worried about. In recent years, the wages of operators have also gone up with the traffic charges. After all, every company is short of such talents! ! !

so many people say that the future will be an era when operation is king. Indeed, several excellent beginners I know have caught up with their peers about two years after entering the industry, so there are still many opportunities, depending on how you grasp them.

Answer the subject's question: How should a fresh graduate write his resume if he wants to do Internet products or operations?

before solving this problem, I think we should first solve the problem of personal understanding and cognition of Internet operation.

Rather than how to write a resume, it is better to let yourself have the basic ability required by the job application:

1. Copywriting ability: How to learn to write a good copy?

2. Overall operational thinking ability: What is the core of Internet operation (marketing)?

3. Data analysis ability: 91% of China companies don't know what data analysis is. What is data analysis analyzing?

4. marketing planning ability: how to write a complete planning scheme?

5. Optimized transformation ability: What optimization points should be paid most attention to in product development?

With these five basic abilities, it's actually easy to apply for an Internet company. However, ability belongs to ability, and having ability does not mean that the company will recognize your ability. Therefore, the resume for job hunting is a big killer. How to write a resume that the interviewer will praise?

WeChat official account Xiaoqiang, who pays close attention to me, said that the way to get an excellent resume

In the final analysis, you should have the ability to summarize your existing experience to the corresponding operating position.

You should write your resume as a copy to promote yourself, so that the interviewer will be attracted by your title and gradually build trust in you from curiosity.

finally, all packaging can't escape from its own existing capabilities. Without Jin Gangzuan, don't force yourself to live, or you will make yourself miserable. You have become good enough through study and practice, and it is only a matter of minutes to crush the interviewer.

There are not many theories, but they are by no means parallel imports. Finally, I have the cheek to ask for a compliment ~

About Xiaoqiang: WeChat official account Xiaoqiang, an aspiring young man who successfully transformed from a traditional industry to the Internet, said that after paying attention, he could get an interview work by replying to the interview work. Focus on career growth, waiting for you.