In fact, this situation has not only happened to Hunan Satellite TV, but almost all TV stations have poor ratings, and even some small and medium-sized TV stations have gone bankrupt.

The reason for saying this is mainly because the Internet era has had a great impact on traditional media. For those traditional TV stations, because the operation mode of TV stations is relatively simple, and there is no way to keep up with the rhythm of the Internet era, it also directly leads to the loss of a large number of users of TV stations to Internet software. In this case, unless TV stations also start to actively do content in the Internet field, the operation of many TV stations will only get worse and worse, and their influence will only get weaker and weaker.

The program ratings of Hunan Satellite TV are getting lower and lower.

Although Hunan Satellite TV is one of the best TV stations in China, and many variety shows of Hunan Satellite TV are excellent, many viewers themselves are not accustomed to watching TV in front of the TV, which directly leads to the program ratings of Hunan Satellite TV becoming lower and lower. In this case, some old-fashioned variety shows that are more than 11 years old have even stopped broadcasting, and many variety shows have also moved to the Internet.

This is mainly related to the impact brought by the Internet age.

You can try to understand that the Internet era has directly impacted the operation of all TV stations, including Hunan Satellite TV. Especially when many variety shows are put on the Internet, the way for users to watch variety shows through the Internet will become simpler, and this way does not need to use their hands or hands beside mobile phones or other electronic devices. Because the Internet era has changed people's lifestyles and greatly enriched people's amateur choices, the influence of TV stations will become worse and worse.

At the same time, I personally think that Hunan Satellite TV and other TV stations need to adapt to the Internet era as much as possible, and it is best to develop Internet content according to their own experience in traditional media, so as to ensure that all TV stations can glow with the Spring Festival.