In Internet websites, converting website traffic into actual income is the most basic profit model. Generally, the more valuable the traffic, the more revenue it generates. However, the reality is that the profitability of most personal websites is not optimistic. It is reported that personal websites with the ability to make money usually earn very little income every month, and most personal websites can hardly make money through websites.

So, what are the main profit models of the website? To put it simply, there are two main types: one is to sell advertisements, and the other is to sell products or services.

Sales advertisement

Advertising is probably the most familiar way for all webmasters to make profits. Now almost all personal websites with a little traffic have advertisements, and the most popular ones should be Google Adsense and Baidu Alliance.

Google Adsense is an advertising service provided by Google for webmasters. Google AdSense for content will automatically capture the content of the target webpage, and then play advertisements related to the target object and website content (webmasters can also choose text or picture advertisements); When the user's income reaches $ 100, it can be withdrawn. The user share of Google Adsense is 68%. Compared with Baidu Alliance, Google Adsense has a relatively high initial share of ordinary users, so for the same small website, advertising with Google Adsense can often get more benefits.

Baidu Alliance is an advertising service provided by Baidu for webmasters. Similar to Google, Baidu Alliance will automatically analyze the content of users' website pages and put baidu promotion, which is most relevant to the theme, on the corresponding pages of the website. At the same time, Baidu Alliance will also display relevant baidu promotion content according to the user's previous keyword search history. At the beginning, the proportion of network alliance promotion cooperation is 55%, and then the proportion of users will be increased according to many factors such as the content quality, traffic, cooperation duration and major alliance certification level of users' websites. When the user's income reaches 100 RMB, he can withdraw money. When the monthly income of users exceeds that of 800 yuan, Baidu Alliance will withhold personal income tax.

Sell products or services

If users have their own products or services, they can make a profit by selling their own products or services on the website. Compared with advertising, products and services are more controllable. Users can create their own products, set their own prices and choose their own channels. There are many platforms to promote products and services, among which baidu promotion, 360 promotion, sogou promotion, Google Adwords and so on are popular. At the same time, in order to count the transformation effects of different channels, we also need to use statistical analysis tools such as Baidu Statistics and Google Analytics.

Baidu promotion, 360 promotion, sogou promotion and Google Adwords are all paid promotion services, including keyword promotion and online alliance promotion. Keyword promotion means that after users buy a keyword, its promotion information will appear in the search results of the keyword. Simply put, when a user searches with a certain keyword, the advertisement content related to the keyword will appear on the search result page. Usually, it is charged according to the actual click volume, and the charge for each effective click ranges from a few cents to several dollars, which is determined by the fierce competition of enterprise products.

Baidu Statistics and Google Analytics are free professional website traffic analysis tools released by Baidu and Google, in which Baidu Statistics and baidu promotion are seamlessly connected, and Google Analytics and Google Adwords are seamlessly connected. After users put statistical codes on the website, they can track the behavior path of visitors, analyze the transformation effects of different search keywords, and provide operational decisions for optimizing the website and keywords, thus helping users to effectively evaluate and improve the investment return of online marketing.

Generally speaking, the profit model of advertising is suitable for those websites with large traffic, and the profit model of selling products or services is suitable for websites with unique and useful products and services and certain start-up funds.

Reference: www.ihongyu.com