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The story of Ma Yun's innovation
A. Ma Yun's success story (20 words)

Ma Yun 1988, Ma Yun graduated from the Foreign Languages Department of Hangzhou Normal University with a bachelor's degree in literature and was assigned to Hangzhou Institute of Electronic Technology as a lecturer in English and international trade. Ma Yun soon became an outstanding young teacher in Hangzhou, and initiated the first English corner by the West Lake, which made him famous in the translation field in Hangzhou.

So many people come to Ma Yun to do translation, and Ma Yun can't do it. 1992 Established Haibo translation agency and invited retired teachers to be translators.

Ma Yun used to sell medicine for a year, from big hospitals to barefoot doctors.

Entrepreneurship:

199 1 year, Ma Yun first came into contact with commercial activities and founded Haibo translation agency. In the first month, the income of 700 yuan, the rent as high as 2000 yuan. So he changed hands to buy goods from Guangzhou and Yiwu to support translation agency. Haibo 1994 was flat, and 1995 began to make money. After Haibo translation agency made money, Ma Yun left it alone. He also organized the first English corner in Hangzhou.

Ma Yun1At the end of 994, Ma Yun first heard about the Internet; 1995 at the beginning, I went to the United States occasionally and came into contact with the Internet for the first time. Jack Ma, who knew nothing about computers, began to understand the Internet with the help and introduction of his friends.

1in April, 1995, Mr. and Mrs. Ma Yun and a friend raised 20,000 yuan together, and Hangzhou Haibo Network Company, which is dedicated to making home pages for enterprises, opened. The website was named "China Yellow Pages" and became one of the earliest Internet companies in China. In less than three years, they made 5 million yuan by using the website.

During 1997, Ma Yun and his team developed a series of national websites in Beijing, such as official website of MOFTEC, online China Commodity Exchange Market, online China Technology Fair, China Investment Promotion Association, online Canton Fair, and China Foreign Trade and Economic Cooperation.

Start a business again:

Ma Yun1999 In March, Ma Yun officially resigned from public office and returned to Hangzhou with his team to start a new round of entrepreneurship with 500,000 yuan to develop Alibaba's website. People realize that the Internet industry should attach importance to and give priority to the development of business-to-business electronic commerce (B2B), which is called "the fourth mode of the Internet".

1999 10 and 2000 10, Alibaba won $25 million in international venture capital twice. With the management concept of "the wisdom of the East, the operation of the West, and the big global market", Ma Yun quickly recruited international talents, fully explored the international market, and cultivated the domestic e-commerce market, especially for China enterprises.

Alibaba.com continues to provide China's outstanding export-oriented manufacturing enterprises with the professional promotion service of "China Supplier" in the global market, helping enterprises to obtain more and more valuable international orders, and has been selected as one of the best B2B websites in the world by Forbes, an authoritative American financial magazine.

In order to improve the whole e-commerce system, Ma Yun started to set up well-known domestic e-commerce brands such as Alibaba, Taobao, Alipay, Mama Ali, Tmall, Ceramic Art and Alibaba Cloud in 2003. Ma Yun has also played an important role in many companies. Among them are Chairman of the Board of Directors of Alibaba Group, Director of Softbank Group, Chairman of the Board of Directors of Yahoo China, Member of the Business Advisory Committee (ABAC) of Asia-Pacific Economic Cooperation (APEC), Dean of Alibaba Business School of Hangzhou Normal University, Director of Huayi Brothers Media Group, Director of TNC (Nature Conservancy) Global Board of Directors, President of Haibo Translation Agency and Director of Global Life Science Breakthrough Award Foundation.

With the success of Alibaba Group, Ma Yun was invited to give lectures at many famous universities around the world, including wharton school, Massachusetts Institute of Technology and Harvard University.

B. Ma Yun's entrepreneurial story is 400 words.

Ma Yun, Chairman and CEO of Alibaba Board of Directors

1964 10 was born in Hangzhou.

1988 graduated from the Foreign Languages Department of Hangzhou Normal University in June.

"China Yellow Pages" website was established in April, 1995, which is the first online Chinese business information website in China, forming the earliest enterprise service Internet business model in China.

1At the end of 997, Ma Yun and his team developed a series of national websites in Beijing, such as official website of MOFTEC and online China Commodity Exchange Market.

1at the beginning of 999, Ma Yun returned to Hangzhou with 500,000 yuan to start a business and develop Alibaba's website.

200 1 in order for China enterprises to "enter the WTO" and better explore the international market, Alibaba launched the "China supplier" service, recommended China's excellent export enterprises and commodities to the world, and launched "Alibaba

Pakistan recommended buyers "service, and formed alliances with international purchasing groups such as Wal-Mart, General Electric, Marcante and Sorbonne to conduct cross-border procurement online;

In the same year, Alibaba joined hands with the All-China Federation of Industry and Commerce, the State Council Development Research Center and other departments to launch an initiative to set up "9? 19 "Integrity Day, and took the lead in launching the enterprise online credit management product" Cheng Xintong "in the world;

In the same year, Harvard Business School published the MBA case of Alibaba's management practice in China, and once again selected Alibaba's management practice in the transition period as a case study. In September, Forbes, the authoritative American financial magazine, once again

Alibaba was selected as the best B2B website in the world and the only website in China. From June 5438 to 10, 2000, the American Asian Business Association selected Ma Yun as the "Business Leader of the Year" in recognition of his innovative business model.

And their contribution to helping enterprises from all countries to enter the international market and realize globalization.

On June 6th, 2007, 165438+ Alibaba (1688) was listed in Hong Kong. As of 4 pm, Alibaba's share price reached HK$ 39.90, almost three times the issue price of RMB 65,438+RMB 03.5.

On the same day, Alibaba opened at HK$ 30, and after a short shock, it climbed all the way to HK$ 39.95.

According to the closing price, Alibaba's market value is about 200 billion Hong Kong dollars, or about 30 billion US dollars. Surpass the Internet and become the largest Internet company in China. The share price of the Internet has exceeded 400 USD, and its market value has exceeded 654.38+000 billion RMB.

Ma Yun said that although Alibaba went public, it still didn't feel like a big boss, and it positioned itself as an entrepreneur. However, compared with before listing, due to the larger personnel structure, the pressure on itself will be greater than before.

Wei Zhe, CEO of Alibaba B2B Company, said after Alibaba's listing ceremony that Alibaba's next development and growth will consider building more customer service centers in China, expanding overseas markets and introducing new technologies.

"Our investment direction is to focus on technologies that are valuable to customers first. The second is to acquire technologies that are not copied by us now, including domestic and foreign technologies. The third application, including new e-commerce, is that Alibaba does not have it, but it has been proved to be feasible on other platforms. We hope to cooperate through investment. "

Yahoo Finance: Ma Yun's Growth Story and Entrepreneurial Process

C. Ma Yun's entrepreneurial story

He never got into the top three when he was studying. His dream was to go to Peking University, but in the end he only went to Hangzhou Normal College, a junior college, and took the exam for three years. Mathematics in the first year of college entrance examination 1, and in the second year 19.

Ma Yun often said later that his entrepreneurial experience can at least prove: "If I Ma Yun can succeed in starting a business, then I believe that 80% of young people in China can succeed in starting a business."

After graduating from college, Ma Yun worked as an English teacher for six and a half years. During this period, he established the first foreign language translation agency in Hangzhou, and worked as a translator in some foreign trade units in his spare time. I didn't make much money, but I have become famous. 1995, "The Best English in Hangzhou" Ma Yun was entrusted by the Zhejiang Provincial Communications Department to go to the United States to collect debts.

As a result, the money didn't reach a penny, but he found a "treasure house"-in Seattle, Ma Yun, who knew nothing about computers, went online for the first time. As soon as he learned to surf the Internet, he thought of making an online advertisement for his translation company. In the morning 10, he posted the advertisement online. Before noon 12, he received six emails from the United States, Germany and Japan, saying that this was the first webpage they had seen about China. "There is a big business to do here!" Ma Yun realized at that time that the Internet was a gold mine.

After the nightmare of debt collection, Ma Yun returned to Hangzhou despondently, leaving only 1 USD and a crazy idea. Ma Yun's idea of becoming an "Alibaba" is to collect information of enterprises in China and send it to the United States by express delivery. Designers will make a web page and publish it to the world, and the profit will come from the fees charged to enterprises.

Ma Yun believes that "time waits for no one, who are you waiting for"! I found a "partner" who studied automation, plus my wife, three people and 20 thousand yuan to start a business, rented a room and started a business. This is Ma Yun's first Internet company-Haibo Network, and its product is called "China Yellow Pages". Among the early overseas students, many people know that the earliest commercial information website with the theme of China on the Internet is "China Yellow Pages". Therefore, foreign media called Ma Yun Mr. International of China.

D. Ma Yun's inspirational life story

On the one hand, Ma Yun has a dream. He acts actively and dares to pursue it.

Success is often like this. You must first have a dream, see hope, see the future and have the courage to pursue it. You can't back down when you encounter difficulties. Of course you will be afraid, but more often you need to think about how to overcome these difficulties and create conditions for success.

Any success is very, very difficult. Ma Yun did not create Alibaba from the beginning, did not pay Alipay from the beginning, and did not become the chairman of the board of directors from the beginning. Through his own constant attempts, constant learning and promotion, and constant adjustment of goals and paths, he finally came to today step by step.

Conclusion: Ma Yun's success mainly depends on grasping the opportunity and finally moving towards success. It can also be considered that our great era has made Ma Yun. It can also be said that Ma Yun's success today comes from his persistence in his dreams and never giving up.

E. Ma Yun's entrepreneurial experience

First of all, about entrepreneurship:

1, Alibaba has been criticized and scolded all the way to start a business. I will be particularly nervous if I don't scold. Because the world is changing rapidly and becoming more and more diversified. Any point of view, we use our own heads to judge, we can have different views to show the future and look at the future.

2. Alibaba is very lucky, but the price and efforts we have paid are beyond everyone's imagination, and there are too many tears, setbacks and setbacks behind it. Guo Dong (Guo Taiming) is here. We have all been there before. When I started my business, I thought that when I grew up, I wouldn't have so much pain and trouble. I could enjoy life like a rich man and smoke cigars on the beach. I didn't expect to be more tired and stressed when I grow up. Every mistake may shut you down tomorrow.

3. Listen less to what others say, think for yourself, find some like-minded people and give yourself a determination. * * * Five years and ten years, we can definitely do it. Ali came out like this today, and this road is also the road that all entrepreneurs have traveled today. Perhaps this is also the basic principle.

Secondly, these experiences have helped me a lot.

1, learn English. My English is not a formal education, but a chat. No one in my family knows English. I ride my bike in front of Hangzhou Hotel every morning to find foreigners to practice my English. I worked as a free tour guide and talked for nine years. In the past nine years, I have benefited not only from the language, but also from learning different things, understanding some western thinking and culture, and broadening my horizons. Because in fact, you are not learning a language, but learning a culture and how another country and region has developed. Today, when I go to cooperate all over the world, I can understand what the starting point is. If you only communicate through translation, it will sometimes be difficult to understand.

2. Be a teacher. I entered the normal school as the president of the student union, and I also became the president of the student union. I learned how to understand others and organize activities. When I was assigned to teach in a university, the principal at that time said that you were the only one in the class who was assigned to teach in a university, and you were not allowed to come out for five years. I said yes. Later, school life was more difficult, because I was also a teacher, and my graduation school was the worst, so I was not valued by everyone and my salary was not enough. Later, someone in Shenzhen promised me a salary of 1200, and Hainan was willing to pay 3600. But a promise is a promise. If you say no, you can't go. In this way, you have been teaching in the school for six years.

Six years' experience as a class teacher has changed me and benefited me a lot. Because all teachers' knowledge is to hope that students are good, hope that students will surpass themselves, think that students will jump out if they are wrong, and don't want students to learn badly. So until today, I am still like a teacher. I hope employees can surpass me, do better than me and be very successful every day in the company.

3. The experience of failure. Failure is normal, and the greatest wealth in life is all your previous failures. Actually, I have a lot of bad luck. Everyone knows that I have found dozens of jobs and all of them have been rejected. I have never applied successfully in my life. Twenty-four people went to KFC for an interview, only I was not admitted (the boss is from Taiwan Province Province). No one, including my parents, thinks I will succeed. I asked my wife, do you want me to be the richest man or a respected person? She said you? The richest man, that will be a day! Be a respected person, of course. Learning a language broadens my horizons. Being a student cadre and teacher has exercised my mentality and organizational ability, and constant failure has also exercised my combat ability.

Third, the three main points of starting a business

1, optimistic. Whether you admit it or not, most people are optimistic by nature. I never found myself optimistic before. Anyway, I failed since I was a child, so I got used to it. I felt good when I came back after my application failed. Learn to warm your right hand with your left hand. I believe tomorrow will be better than today.

1999 When starting a business, it is almost impossible to promote e-commerce to enterprises in China. We ran away from ten customers at that time, and all of them were rejected. Later, when one of them didn't refuse, we were very happy, especially happy. 10 years later, there will be more and more excellent companies, and you are still complaining. Different stages have different pains. No one paid attention to you before, which was very painful. The people who are bothering you now are all people who care about you.

2. Check your own problems. Doing business is like fighting a war, and coming back alive is success. People who say others are wrong will never come back. So, take some time to see how others fail and check your own problems.

3, beyond the persistence of ordinary people. 10 years, I often think at night: give up, it's really boring. I get up in the morning and go on working. If you are afraid of competition, don't be a business. Don't start a business if you are afraid of being scolded. What's the difference between dreams and ideals? I want to be a pilot, a boss and a professor. This is called a dream. What is the ideal? With a team and a group of people who understand and support, the ideal is to become a reality.

Fourth, the best time to start a business.

1, there is no better time than this, because we have never met the present opportunity. Every generation has its own responsibilities and opportunities. This is our time. The first and second industrial revolutions released people's physical strength and energy respectively, and the technological revolution we are experiencing is releasing people's brains, developing from the IT era to the DT era. Many young people are unwilling to accept the reality. You can make better innovations.

In the next 30 years, the whole change will be far beyond everyone's imagination. Some people say that supermarkets are not easy to sell because of Taobao. But you don't understand that it is difficult to sell without Taobao-because consumer demand is becoming more and more personalized, which is the development of society.

3. Innovation is endless, and everyone is not optimistic about opportunities. A college student sells mosquito specimens in summer on Taobao, which sells well. He said that when reviewing lessons in summer, mosquitoes bit him and made earrings for girls. As a result, someone asked for two identical mosquitoes, and he was very upset. A few years ago, a wig often used by black Americans sold well on Alibaba. Someone bought one and went swimming in the water. As a result, the glue on the wig melted She told us that if she was not satisfied, a few weeks later, the world's first wig was born that could swim in the water. The content is taken from China train.

F. ask ma yun's success story.

Ma Yun, founder, chairman and CEO of Alibaba.com ..

1998- 1995 Lecturer in English and International Trade, Hangzhou Institute of Electronic Technology

1995- 1997 founded "China Yellow Pages", the first Internet business information publishing station in China.

1997- 1999 Join China International Electronic Commerce Center of MOFTEC.

1999 established the Alibaba website with its headquarters in Hong Kong.

Jack Ma is the first entrepreneur in China to develop e-commerce applications and stick to the Internet field. He and his team have created a number of firsts in Internet commerce in China, and they are idealists and dignitaries of "China people want to be the best websites in the world", which is the most original business model. His creative ideas and works in the field of Internet commerce have enriched the business contents and behaviors of businessmen from all over the world and China, and contributed a classic site for global businessmen at the end of the 20th century: Alibaba.

G. The story of Ma Yun

1, go

Ma Yun learned to play Weiqi when he was in college. Once he took a big row to kill all the boys in the Department of Foreign Languages as a bet, so he fell in love with the strategic layout and won the middle game. He was killed by a 5-or 6-year-old chess player from Zhejiang Shengzhou Junior Sports School when he graduated from college.

2. Flower name

Ma Yun loves martial arts culture and extends his obsession with martial arts heroes in Jin Yong's martial arts novels to the level of corporate culture: every employee of Alibaba is required to have a "flower name", which should come from the positive role in martial arts or fantasy novel. Ma Yun's office is called "Peach Blossom Island", the conference room is called "Guangmingding" and the bathroom is called "Tingyuxuan".

3. Teachers' work

From 65438 to 0988, Ma Yun graduated from the Foreign Languages Department of Hangzhou Normal University with a bachelor's degree in literature, and was later assigned to Hangzhou Dianzi University (now Hangzhou Dianzi University) as a lecturer in English and international trade. Later, Ma Yun became an outstanding young teacher in Hangzhou and initiated the first English corner by the West Lake, which made him famous in the translation field in Hangzhou.

4. Start your first venture

1In March 1995, Ma Yun resigned from Hangzhou Institute of Electronic Technology, took out six or seven thousand yuan by himself, borrowed more than 10,000 yuan from his sister and brother-in-law, and made up 20,000 yuan to start a business.

1April 1995, Hangzhou haibo computer service co., ltd, the first internet commerce company in China, was established. These three employees are Ma Yun, Ma Yun's wife and He.

5. Establish Ali

1In March, 1999, Ma Yun officially resigned from public office. Later, Ma Yun's team, known as 18 Luohan, returned to Hangzhou to raise 500,000 yuan to start a new round of business and develop Alibaba's website.

1999 April 15, Alibaba's website was officially launched. Cai Chongxin, vice president of Invest AB, heard about Alibaba and flew to Hangzhou to discuss investment. After talking with Ma Yun for 4 days, he decided to resign and join Alibaba.

H. Ma Yun's three unconventional examples.

One.

Ma Yun just entered junior high school, and a beautiful geography teacher came to the class. Every student likes her, and Ma Yun is no exception. Once, a female teacher said in class that she met a group of foreigners by the West Lake. The foreigner asked her about the tourist attractions in Hangzhou. By virtue of her geographical knowledge, the female teacher answered questions in English, which attracted a lot of appreciation.

The female teacher told the story to the students and concluded: "Students must learn geography well, or foreigners will ask you questions, and you will lose face in China. Ma Yun's method of learning English is the same as his appearance, and he doesn't take the usual road.

In order to get a chance to practice oral English, Ma Yun, a teenager, went to the West Lake in Hangzhou and a hotel where foreigners gathered to be a "wild guide" for foreigners. Ma Yun's English speech now surprises China people.

Two.

Haibo translation agency was Ma Yun's initial venture, and the first translation agency in Hangzhou faced difficulties from the beginning. The first month's income was in 700 yuan, and the rent was 2400 yuan. In order to keep his career going, Ma Yun can only rent out half the stores in translation agency to others. Suffering from the eyes of passers-by, there is no tall translation company at all.

At best, Ma Yun may have learned about the hardships of small traders and sales very early through this process, and prepared experience for establishing an e-commerce platform in the future. But objectively speaking, entrepreneurship is really not suitable for blx people. By the way, Ma Yun was one of the teachers with the most courses in Hangzhou Institute of Electronic Technology at that time, and all of them were part-time.

Three.

China Yellow Pages is the first yellow pages website in China, although it is extremely rough. The website was established because of an experience of Ma Yun in America. 1995 In early 1995, Ma Yun visited a friend's Internet company in Seattle and saw the magic of the Internet with his own eyes. He immediately realized the huge development prospect of the Internet in the future and immediately decided to return to China to do the Internet.

At the beginning of his business, Ma Yun had no money, and all his possessions were only 6,000 yuan. So he sold the office furniture of Haibo translation agency, borrowed money from relatives and friends, and made up 80,000 yuan. Coupled with the investment of two friends, a * * * is only 65,438+10,000 yuan. For an Internet company, a mere 654.38 million+is really shabby.

Many people say that you can't compete with millions of Internet companies. Others say that today's environment is completely different from when Ma Yun founded China Yellow Pages. At that time, 654.38+ 10,000 yuan was ok, but now it is definitely not. I said, it's all excuses. People who say such things can't achieve much in this life, because all they see is difficulties.

For China Yellow Pages, in the early days of its establishment, capital was indeed the biggest problem. Due to large expenses and little business, at worst, the company only has 200 yuan cash in its bank account. However, with the indomitable spirit, Ma Yun overcame all kinds of difficulties and turned the turnover from zero to several million.

(8) Extended reading of Ma Yun's innovative story: 1988, Ma Yun graduated from the Foreign Languages Department of Hangzhou Normal University with a bachelor's degree in literature, and was later assigned to Hangzhou Dianzi Institute (now Hangzhou Dianzi University) as a lecturer in English and international trade. Later, Ma Yun became an outstanding young teacher in Hangzhou and initiated the first English corner by the West Lake, which made him famous in the translation field in Hangzhou.

1992, because many people came to Ma Yun as an interpreter, Ma Yun founded Haibo translation agency and hired a retired teacher as an interpreter. In order to survive, Ma Yun went to Yiwu and Guangzhou with a big sack on his back. Haibo translation agency began to sell flowers and gifts, and once sold medicines for a year, with sales targets ranging from big hospitals to barefoot doctors.

1In March 1995, Ma Yun resigned from Hangzhou Institute of Electronic Technology, took out six or seven thousand yuan by himself, borrowed more than 10,000 yuan from his sister and brother-in-law, and made up 20,000 yuan to start a business. Hangzhou Haibo Computer Service Co., Ltd., the first Internet commerce company in China, was established. These three employees are Ma Yun, Ma Yun's wife and He.

1995 In May, China Yellow Pages was officially launched, and Ma Yun began to do business with friends around him. At this time, there are still three months before China can go to Inter.