At the same time, Tik Tok also provides users with a better user experience by selling virtual props, and obtains the benefits generated by the virtual props purchased by users. For example, some videos will need to use virtual props such as rewards, gifts and likes to support the author or strengthen interaction.
In addition, Tik Tok also provides another service-Tik Tok Creative Project, which provides more opportunities for talented users to share their ideas and even win creative awards on Tik Tok.
In short, as a very popular application, Tik Tok has a large number of users, and its traffic fee mainly comes from advertising revenue and virtual props sales. At the same time, Tik Tok's creative plan also provides some talented users with brand-new creative space and opportunities.