0 1. communication
2020 should be the year when Ni Blog travels and exchanges the most, and has been to Guangzhou, Dongguan, Huizhou, Shenyang, Wuhan, Nanjing, Suzhou and Yangzhou.
I met many friends who have been friends for a long time on the Internet.
The actual offline communication has benefited me a lot.
So go out for a walk if you have nothing to do, and go out for a walk if you have something to do. You can get different feelings and gains in communication with your peers. Maybe many things can be solved, and many directions that are not clear at first become clearer and clearer, because maybe the direction you are thinking about is what others are already doing, so we can directly analyze the reliability and development of the direction from their existing data.
At that time, I decided to leave Changzhou where I had lived for many years and go to Dongguan. In fact, I also want to change my environment, because the circle and environment in Changzhou were completely doomed at that time, so I want to change my environment and change my life.
Now it seems that the decision to go to Dongguan in those days was still correct. During my two years in Dongguan, I met many friends, participated in many hotel sales and saw the business model brought by many people. These things, I have lived in Changzhou for 10 years, and may not be exposed to them.
Now on the internet, many students may think that I don't communicate with you much. This problem is really my fault. I don't know why these years, and I don't want to talk more. I don't talk much among my peers.
Maybe it's because there was too much online communication when I was a child.
I used to want to have a good relationship with someone online. Basically, there is nothing to say every day, which may last for several months. Too much talk, I don't want to talk anymore. Now I prefer to write articles and outline, and I can think while writing.
In the coming 20021year, I will adjust this habit and often do some live courses online, hoping to communicate with you better and make progress and growth.
website
The blog of mad team was finally advertised because the websites of the whole industry were attacked and DNS was polluted, which controlled the spread of pollution for a period of time. But because Baidu Spider couldn't grab the website, I decided to give up. At present, there should be few areas that can be opened in China.
Ni's blog student website was attacked.
Now I have put my energy into the operation of the new website.
As the saying goes, once bitten, twice shy, the new website will no longer accept advertisements.
Regarding website operation, I have been telling myself that website operation depends on long-term operation, so don't worry. We should be prepared for a protracted war. Three years of operation is only the foundation, and five years of operation is the real entry.
Be patient and confident. The success rate of website operation is almost 100%.
After all, website operation and SEO optimization are still very different. Don't make mistakes in concept, or you will make mistakes step by step.
03. Tik Tok International Edition
The focus of this year's study is the short video operation of Tik Tok platform.
After nearly 1 year of study and a small amount of practical operation, some achievements have been made now, but it is hard to say that a very successful explanation will be made in the future.
When I didn't learn Tik Tok, I felt that the operation of a platform was nothing more than platform operation, content operation and fan operation, and it was nothing difficult.
After actually making a short video of vibrato, there are really so many things. Although I took a detour, I successfully stepped on the brakes and found the right direction at present.
However, what I didn't expect was that the simplest content operation was the most difficult after it was put into the short video field.
Because making short videos and writing articles are two completely different concepts.
Good writing can be reflected in many aspects: good writing, good content and good thinking.
Short videos are basically the same: shooting, editing, scene, actor's expressive power, content and plot script are all important.
Only when making short video content in different fields, there is a certain focus.
Because what we mainly want to do is oral knowledge, the expressive force and content of actors are more important, but the content is no problem. The most important issue is personal expression, which is a great challenge for me personally.
This is also the only insurmountable difficulty in the whole short video operation so far. As long as this difficulty can be overcome, nothing else is a problem.
Note 1:
Many people ask me if I just want to be Tik Tok. So what do you think of the video number?
Although I mainly study the operation of vibrato short video, I never said that I just want to be a platform of Tik Tok, but I just want to start from the platform of Tik Tok.
With Tik Tok as the main short video output platform, the video number and other short video platforms will update the content synchronously, which does not mean that I will not do it if I work on other platforms in Tik Tok.
As long as the difficulties of content operation can be overcome, platform operation is not a very complicated matter.
Note 2:
Some students have benefited from the Tik Tok applet. I know that at least three students brought more than 10000 after a short video broke out.
Although such projects can break out quickly, the disadvantages are also obvious: full of uncertainty.
This video explosion is basically a probabilistic event. Of course, there are some tricks, but tricks only increase the probability of video explosion, that's all.
So, I told some students who are doing Tik Tok applet: If you want to develop in this field, you can spare some time and energy to focus on the content operation of short videos, because only in this way can you achieve long-term and stable development.
Tik Tok's small program to make money is only temporary, and the application effect of skills is also short-lived.
Entrepreneurship should be doing something that can accumulate and make money for a long time, not a flash in the pan.
We've all gone this way. What you are experiencing now is what we have experienced before. When you can't distinguish and judge well, you should listen to the experience of your predecessors.
There may be no difference between having a direction in a short time and crossing the river by feeling the stones, but when the front line is stretched to 2-3 years, you will find that there is an essential difference.
04. Pay for knowledge (training)
A few days ago, I turned over a report on knowledge payment made by 36kr two years ago, looked at it carefully and learned the relevant data of various knowledge payment platforms.
Although the report was released two years ago, from the perspective of social and economic development, knowledge payment is still an industry worthy of deep cultivation in the next few years.
Because since ancient times, knowledge has been the ladder of human progress.
Whether going to school or going to work, the road to learning knowledge will never end.
In the era of mobile Internet, traditional knowledge has been better reflected and developed.
Some people want to ask, what exactly is knowledge payment?
To put it simply: turn knowledge into products or services and realize commercial value through sales.
As can be seen from the above figure, in recent years, the number of people willing to pay for knowledge has shown a straight upward trend.
I'm currently working on the outline of the knowledge-paid course. After all, I have developed in this industry for more than four years, and I still have a lot of experience and experience.
In the future, whether it is the operation of knowledge payment or the training of knowledge payment, it will be one of our main development directions.
202 1, and we will also take you to expand the Nuggets in the field of knowledge payment.
But here, I still want to express my basic idea of paying for knowledge:
When you enter the industry of knowledge payment, it is not only because this industry has good prospects for making money and development, but more importantly, you should pay more attention to improving your depth in the industry while turning knowledge into commodities, and you can speak more insightful and in-depth content, so that you can maintain vitality in this field.
In recent years, we should also see that there are many IP selling knowledge in the online earning circle, many of which are short-lived. A better one can be 1 year, 2 years, and basically disappear within a few months.
note:
The online earning circle is a very small circle. In the online earning circle, you may be used to those projects, such as opening a shop with idle fish, Tik Tok applet and so on. When you switch to another circle (such as the sideline business circle in Ma Bao), you will find that there is still a huge market and sales volume.
Paying for knowledge is an industry, and there are many people selling it. Broader vision and unlimited market.
05.exceed
This website was made by a student who took part in my offline 2-day class many years ago. I bought an old domain name, and I helped him choose this domain name. I helped him write the title of the website, and it hasn't changed until now.
However, the quality of this old domain name is average, and the process of building this website is also difficult. In the first half of the year, there was no obvious data growth on this website.
Now, after 1 years of continuous updating, it has also achieved a level difference, at least better than many websites that have been updated for several years.
The student's understanding ability is average, but he is patient and persistent. Through the growth of the website, I can also see that he is constantly learning and making progress behind the scenes.
Many people always fantasize that they can earn millions a year soon after they get in touch with online earning.
So I told some students, do you know what it's like to earn millions a year?
In China, the proportion of people earning more than one million a year is 1.00, that is to say, only 1.00 out of 10,000 people can earn one million a year.
Changzhou is a second-tier city with a population of more than 4 million. In proportion, there are only about 500 people in Changzhou with an annual salary of more than one million.
This means that the city needs more than 4 million talents if it wants to earn one million yuan a year.
In this way, you will feel that it is really not easy to earn millions a year.
Of course, Changzhou is a relatively developed city. There are many people with an annual income of more than one million, far more than 500, and there may be 5,000 or more.
And making millions a year is neither as simple as we saw nor as difficult as we thought.
As for how difficult it is, it depends on how many people you can surpass.
The more people you can surpass, the less difficult it is to earn millions a year.
How can we achieve transcendence?
1. Learning? 2. implementation 3. Think-continue the cycle.
06. Anxiety
In 2020, my living habits have changed a lot, because wine has disappeared from my life, so the main way to relieve stress before is gone.
So this year has been more anxious, and once I had to take medicine to relieve my anxiety, otherwise I would easily lose my temper and be difficult to control.
I don't drink much, in fact, I don't like drinking much, but I like the feeling that some brothers are drunk and sitting in food stalls blowing bottles and talking nonsense.
This habit has been maintained by our brothers who have been starting businesses together for many years.
Fortunately, the awesome power we blew on the wine table in those years has basically been realized. Now, each of our brothers has several houses, several cars and a running career.
Once people are anxious, they will become abnormal, and then they will do abnormal things.
Therefore, in the field of knowledge payment, many people like to create anxiety out of thin air, and then ease the anxiety of users by selling knowledge, which is one of the reasons why the field of knowledge payment is easy to make money and very popular.
Although I am anxious, I deeply know what is the reason for my anxiety. In fact, like everyone else, talent is not worthy of dreams.
It's not about money, it's about money.
It's just that our network entrepreneurs have one biggest advantage over ordinary people:
We never stop working when we are in an anxious period.
The direction can be vague, but what should be done will be done. Even if you fail, the experience gained is valuable.
The cost of trial and error is necessary and will always exist at any level. Big coffee makes more mistakes and pays a much higher price than ordinary people, but many people don't say, you don't know.
It is a deep-rooted concept from childhood to adulthood to report good news without reporting worries.
Many big coffees you see, behind the success, don't know what they have paid.
Xue Hui, which started its business in June last year, achieved sales of about 20 million yuan in the field of knowledge payment in a short period of 1 year, which was very successful.
You may think that his business is just catching up with short videos.
And if you really study it, you will find that his success is closely related to his past.
His work, professional skills and personal connections are the decisive factors for his success. It can be said that his success today would be impossible without years of experience in big companies such as Sina Weibo.
07. Business model
For a period of time in 2020, I was also studying some business models and almost entered a black hole.
Because I've seen many business models on the Internet, and among them, I did find many excellent models, which were very well designed and even some were amazing.
Therefore, we believe that the success of others is based on excellent business models.
In fact, when we really understand the business model, we find that the business model itself is actually easy to be copied, but in many successful business models, the factors that really determine its success are accidental.
This year, I chatted with several colleagues who earned 1 and 20 million yuan in 2065,438+09, and found that their success was accidental and could not be copied at all, even their own success could not be copied.
So, slowly, I am relieved.
No matter how good the business model is, it must be put on the market to make a profit, and once put on the market, the business model will be exposed, so the creativity of the business model itself is actually worthless and easy to be copied.
The question is: how does a business model open the market?
The problem seems to have returned to the original point.
The quality of free traffic is poor and it is getting harder and harder.
The battlefield of paid traffic has long been in hot water. If there is no money, the back-end ability is not strong, and the product profit is low, it is recommended not to touch it.
The problem of getting accurate traffic on the Internet is essentially the same as many people want to lose weight.
Obviously, you can do it with your mouth shut and your legs open. You have to rely on external products. The fundamental reason is that you want to eat and don't want to move, and then it's easy to lose weight.
In the past few years, many people have told me: you are so thin, I really envy you.
I said, I envy my ass. I want to be fat, but I can't get fat because my stomach doesn't absorb it.
Others say: it's good not to be fat. You can eat whatever you want, so don't worry at all.
I thought to myself: you don't know anything. Thin people generally don't like to eat at all.
Except for three meals a day, I basically don't eat any snacks, and I don't want to eat at all. Good food doesn't appeal to me.
08. Power
Many people have poor execution. Their enthusiasm for a project lasts for a few days or weeks at most, and then it basically goes to zero.
I also have a lot of students, who disappeared directly after more than four years.
So many people ask me, how can you insist on working long hours every day and how can you have strong execution?
I thought about it, and now I work entirely because of anxiety and habit.
In the early days, the main reason why you can do it should be: hold your breath.
The influence of family environment, the most practical feelings brought by people around me since childhood, kept me holding my breath, hoping to achieve something, so that I could go back and hit everyone in the face.
Slowly, I gradually turned my work into a habit.
Later, it is to constantly set goals and strive to move toward this goal. Once a goal is achieved, continue to set the next goal and continue the cycle.
Then, I finally successfully trained myself into a money-making machine.
Some time ago, every child in kindergarten was asked to introduce his family's population and impression.
My daughter said this:
My mother likes drinking milk tea, my father likes working, my grandmother likes cooking, my grandfather likes playing with me, and my aunt likes taking care of her brother.
My daughter's impression of me is basically the same every day: I get up in the morning to play with her for a while, and then say hello because I have to go out to work.
So I wrote in my last article that many people may think I am a success, because their standard definition of success is: how much money do I earn?
In fact, we are also losers, because life is not just about working to make money, but also about other things, such as family, children, parents, health and so on.
Maybe this is what I always say, you have to lose something.
09. Look to the future
Every year, everyone's summary of this year is basically unsatisfactory.
Therefore, at the end of each year and the beginning of a new year, we all hope to do better next year.
We hope to correct some wrong habits and misconceptions in the past year in order to be better ourselves in the new year.
No matter what your outlook for the future is, I hope I can do it: keep my word.