Tik Tok

While Tik Tok is in the barbaric growth period, it is really full of opportunities and gold, depending on how you pick it up.

for example, an APP, a short video of 15 seconds, brought hundreds of thousands of downloads; A milk tea without a storefront has promoted hundreds of franchisees because of a video. This input-output ratio can't be underestimated.

To be honest, anyone who is normal can make money in Tik Tok at present. Lei Jun has a famous saying, "Standing on the tuyere, pigs can fly".

I have a friend in my hometown in the countryside who never graduated from junior high school. He works on the construction site all the year round, and his monthly income is only three or four thousand yuan. I taught him how to play Tik Tok. Now he has a monthly income of over 11,111 yuan, has his own studio, and recruited two post-91s college students to work with him, which was unimaginable in the past.

Speaking of this, some people will say: Everyone makes money. Where does the money come from? To put it bluntly, it means that the advertising of the platform is divided. To talk about a deeper way to make money, that is, e-commerce diversion to sell products, which is relatively complicated and will be introduced in detail in future articles. Today, I will introduce you to the simplest way to make money.

Now Tik Tok is in the bonus period, and all platforms are grabbing people everywhere. Short video practitioners are just like opening a shop online in those days. As long as you open a shop and sell everything, you can make money. How can you not make money? My first bucket of gold was earned by opening a shop online.

today, I will explain in detail how to play with Tik Tok's thoughts from three aspects: thinking of making money, content production and account operation.

First, I will explain to you the general idea of making money from the media, that is, earning platform subsidies. If you want to make money, you must understand the needs of two subjects, one is the platform and the other is the netizen. What we need to do is to understand the rules of the game and meet the needs of the platform before we can get as many recommendations as possible.

We make videos in order to get recommendations, so that we can get more exposure. Tik Tok has followed today's headline algorithm. For us, a grass root without powder, one of the biggest benefits is that as long as the video is brilliant, we can get hundreds or tens of millions of exposures. This is unimaginable in Weibo and WeChat official account, so Tik Tok gave us ordinary people a chance to compete with Big V on the same stage.

There are two viewing portals for vibrato short videos, recommended and nearby. Through my own practice, I have a general understanding of the recommendation process of the platform. First of all, individual users nearby can see it. According to the praise rate, playing time and comment data of these users, I can calculate the star rating of this video. If the rating is ok, I will recommend it to more similar users. If the rating is not high, I will reduce the recommendation, which is equivalent to the snow storage.

Tik Tok's intelligent recommendation algorithm essentially corresponds to groups of tags. First, the content is tagged, and the audience is tagged. Then, the content tag is matched with the audience tag through the algorithm. At the same time, the interaction level of netizens determines how many people to distribute next. To be honest, the current intelligent recommendation system is still silly and relatively immature.

according to an industry insider, the platform will perform according to video likes, attention, comments, forwarding and other indicators. When it reaches a certain value, it will push the video to the next larger traffic pool.

Tik Tok's short video is mainly composed of the video itself, descriptions, likes and comments. Why do we send many videos with hundreds of views, 2~3 likes, 1~2 comments or even none? In fact, your video has not been allocated platform traffic.

In other words, your videos that are not popular are judged to be not excellent because they can't inspire users to like, comment, share and other user behaviors. The platform doesn't recommend your videos at all. What you need to do is to make all aspects of your video data excellent. For example, improve the praise ratio, the completion rate of video, etc. This is your chance.

Video articles

The cost of making short videos through Tik Tok is very low, and a smart phone is enough. Let me list some common elements of short videos that are popular in Tik Tok at present.

Beautiful women and handsome guys, cute pets, funny, counter-common sense, novel and strange, fast-paced, etc.

A small video that can be watched by users must have at least one of the above points; If you can do one of them to the extreme, or have enough elements, it will become an "addictive" small video, which will make users want to stop and watch it again and again.

The most characteristic of Tik Tok is the last point: fast pace. The finger dance in Tik Tok is to use the fast pace to dazzle users and stay on the small video for a long time unconsciously.

If you can't catch the user's emotions for the time being, you can also use the fast video and camera cuts shot by Tik Tok to create a fast-paced atmosphere and make the user "addicted".

Our mission in making short videos is to get the most traffic to earn revenue. To get a lot of traffic revenue, the video should have click-through rate, audience interaction and completion rate.

if you want to create short explosive videos, you must first understand the organizational structure of such videos. Hot videos are composed of three parts: description, cover picture and content. The promotion of video clicks is closely related to these three parts.

1. The description should be controversial, mysterious, novel and suspenseful, so that people will have the desire to click. Description must learn to rub hot spots, such as celebrity gossip. As long as you say that a star is cheating, a group of people will follow suit. It's a pleasure. They don't watch your video at all, and they can't stop comments, likes and forwards, so the video will burst inexplicably.

I once wrote an article about my personal experience, "How does a rural guy start an online business with a million dollars a year?" The comments were full of abuse and everything was said. It was really terrible. I didn't expect this article to be really popular. Therefore, our content must be controversial, so as to trigger readers' comments, forwarding and collection.

What if you can't write a description? I'll share with you a trick to get started quickly. Say the important things three times. It's a trick, a trick and a trick. That is to collect the descriptions of 511 popular videos, organize them in a document and study their laws. When writing the description, just learn from their ideas and change the name. I specially made a short video description list of explosions and sent it to everyone who is interested.

2. As for the cover, many people ignore it and think that as long as the video content is good, it's a big mistake. Now netizens are impatient. If the video cover is good, they are likely to click. The first principle of the cover is that it is not beautiful. Needless to say, this is a face-oriented society after all.

3. As for the content, you need to be talented to shake audio and video. What if you're not good at acting? Reveal a trick of your own operation and make PPT videos, which can still be popular, with seven or eight pictures and a nice background music. Read hundreds of thousands and recommend millions. A hot video is formed. Let's take a look at Tik Tok's travel guide.

Some people say that how to find video content materials, for example, if I want to make a short video, I will first pay attention to several accounts that often send explosions on the platform. How to judge whether a short video is hot? It's very simple. You read the comments first. The more comments, the easier it is to detonate the video. The next step is to study the content of the video. Find some materials and factors that can detonate the network, integrate them into your own short video, and constantly revise and improve it, and finally a short video is formed.

Operation articles

What do users in Tik Tok like? In the above introduction, I can probably know. How to operate the account, we introduce in detail

(1) account positioning

With the increasing user base in Tik Tok, more and more content practitioners are stationed. Before registering an account, you must think about the positioning of the account, mainly focusing on what segmentation areas to do.

In this section, I suggest you study the account positioning of your peers on Weibo and WeChat for reference. If you really don't understand, you can also attend our training in this field.

If you want to make a lot of money, you need to operate with multiple accounts. My friends around me have hundreds of accounts in their hands. They all operate as a team and send videos every day, if one account earns 51 yuan every day. 111 phone numbers can earn 5,111 yuan a day, 1.5 million a month and one or two million a year. The most important thing is that they use software to automatically collect popular videos from major video websites and post them on Tik Tok. Then use the software to reply and praise your video. Constantly changing the proxy ip, according to the recommendation mechanism of the platform, it will stop after a period of brushing, and the system has recommended it to many real users. If there is an opportunity, I will share their operation methods with you in detail.

(2) Occupy the position of high-value content

Even with the super algorithm of "Today's Headlines", the homogenization of content is still a major defect in Tik Tok, and I believe all friends who brush Tik Tok can feel it, and high-value content is scarce at all times.

papi sauce has gained more than 6 million fans in Tik Tok with seven works, and the animated short story of a Buddhist monk for more than ten seconds every day has also gathered more than 11 million fans.

Therefore, it is enough for your brand to gain a foothold in Tik Tok by taking advantage of its own product characteristics and seizing a certain content position.

(3) Storytelling, multi-interaction and easy imitation

Liu Erdou, the overlord of Tik Tok, will make many people think that cats can really talk; A bowl of "throwing a bowl of wine" caused it to be impossible to shake friends and rush to Xi' an; A seaweed dance has infected many people who don't dance at all with a disease of dancing. Unlike Weibo and WeChat, Tik Tok, which is more fragmented and video-oriented, supports more story-telling content and can interact and imitate fans more efficiently and directly.

Let all ordinary people see the possibility of expressing themselves. Whether you are at home, office or dormitory, whether you are tall or thin, you can express yourself to your heart's content.

(4) Music is very important

In Tik Tok, Tik Tok, "vibrato" accounts for half, and the rest is still "sound". Don't forget, Tik Tok also calls himself a "music short video platform".

You should also find more and more that most of the short videos with high praise and high comments have a very similar rhythm: a few seconds to complete the foreshadowing, a few seconds to reach the climax and a few seconds to complete the turning point.

Let's go back and see those once-popular gesture dances. Does every movement have to be completely consistent with the rhythm of music? Therefore, the music of vibrato short video is very important.

(5) The key to the comment area,

Tik Tok's comments have their own jokes and scripts, and comments may be better than videos. This is one reason why many people are keen to play Tik Tok.

Today, I can only talk about some general operational ideas about making money in Tik Tok, but I can't share the specific operational details directly. Some contents are gray, and I am interested in private communication. Finally, I hope that everyone will seize the opportunity and operate as soon as possible. Once the relevant operation methods are rampant, it will be difficult to make money again. Hope to adopt thank you.