On April 3rd, mobike sold US$ 3.7 billion to Meituan. Mobike was founded on 20 15, 1, costing 3.7 billion dollars and taking three years.
On May 3, Xiaomi officially submitted an IPO prospectus in HKEx, with a valuation of 70 billion US dollars. Xiaomi 20 10 was established, with 70 billion dollars, and it took 8 years.
On May 1 1 day, Ant Financial will complete the financing of more than 10 billion US dollars, with a valuation of about15 billion US dollars. Ant Financial was established in 2004, with a cost of $654.38+05 billion, and it took 6543.8+04 years.
Chuan, Didi is the earliest IPO this year, with a target valuation of 70-80 billion US dollars. Didi was founded at 201270 billion USD, which took 6 years.
Internet Development in China for 20 Years
The profit model is divided into spontaneous profit model and conscious profit model. In the early days of China, there was no clear profit model for the Internet, and everyone made a living by selling advertisements.
Now the profit model of the Internet is becoming more and more regular. Many companies have designed a clear profit model for their products from the beginning and entered a conscious profit. They are getting richer and richer, and their wealth is accumulating faster and faster.
From 0 to 1, Didi took only six years and its valuation reached 80 billion US dollars. Didi has no special car, but it is much bigger than any taxi company. In the Internet age, "connection is more important than ownership". Didi has connected more than 20 million drivers, and WeChat has a monthly activity of 65.438 billion, Weibo has a monthly activity of 400 million, and Meituan has a monthly activity of more than 80 million.
Today, I will take you to summarize the six mainstream profit models of the Internet in China.
Advertising is the most primitive profit model of China's early Internet, which has continued to this day. In the portal era, the four major portal websites began to sell various advertising spaces, such as focus maps, banners, pop-ups and so on. After 20 years of evolution, advertising forms are becoming more and more diversified, and big data makes the positioning of target users more and more accurate. Advertising business has also shifted from SSP to DSP.
Enterprise: Baidu (Baidu: We are a technology company, we are not an advertising company! Me: Please see the financial report)
The earliest e-commerce company in the world is Amazon, which was founded by Jeff Bezos, the richest man in the world, in 1995. The earliest e-commerce company in China was18848 founded by Ma Dad in 1999.
Types of e-commerce: B2B, B2C, C2C, F2C, O2O
Products: HC Network (B2B), Netease YEATION (B2C), Taobao Network (C2C), Direct Selling Network (Meituan.com F2C), O2O ().
Note: Strictly speaking, the profit model of Taobao Tmall is not selling goods. They just provide a platform for merchants to sell goods. What they really make a profit are commercial transactions and advertising businesses such as through trains and drills.
After the platform facilitates the transaction, it collects commissions from the merchants. The platform does not directly produce and create value, but integrates resources. This way is like a chain home in a real estate agent, with one end connected to the landlord and the other to the buyer, and a 2% commission is charged when the transaction is completed. On may 1 1, the most important profit model of the live broadcast platform represented by huya live broadcast just listed on the NYSE is to attract the fans of the anchor to reward or give gifts on the platform.
Selection target: merchants, drivers, witkey, anchor.
Products: Tmall (merchant), Meituan (merchant), Didi (driver), Bajie.com (witkey), Tiger Tooth Live (anchor).
Basic functions are free, and advanced functions are charged. First attract users with free products and services, seize market share and user scale, and then charge through value-added services or other products. At the end of April this year, Lei Jun said at the Xiaomi conference that the net profit rate of Xiaomi hardware did not exceed 5%. He probably didn't lie, because in Xiaomi's ecological chain, hardware is charged for free content/service, which is a complete ecological closed-loop model.
Service type: more advanced functions/contents/services, membership privileges, virtual props.
Products: 360 antivirus (enterprise service), QQ member (member privilege), the glory of the king (virtual props), WPS office software (member privilege), Baidu network disk (member privilege).
Take the meat out of the refrigerator and put it back. Q: What's left in your hand? Oil and water, of course!
Operation mode: financial lending, accounting period, deposited funds, fund pool, Ponzi solution.
Products: rewards and cash withdrawal rules for platforms such as flower beds (loans) and books (100 yuan before cash withdrawal; I have 15 yuan, I don't want it, I'll give it to you ~), mobike (deposit fund), Paipai Loan (fund pool) and Linshan Finance (Ponzi solution, which has been sanctioned).
1. Withdraw commission
Draw a certain transaction share from the settled merchants.
2. Platform value-added services
The advertising space of meituan, such as banner, recommendation space, special topic, etc. Businessman.
User portraits, competitive intelligence, etc. Businessman.
Paid membership privileges-users.
self-sufficiency
The platform has mastered the order data of all merchants and knows where to sell what and when to make the most money. This is big data.
4. Fund joint venture investment
Settle accounts with merchants once every one or two weeks. Use the investment in the accounting period to use the deposited funds.
5. Sales merchant data and user data information
A user information of online Meituan was sold to 10 cents at a low price (Meituan: We are innocent and we are helpless! Me: I'm not worth a dollar.
On March 8th, 20 18, mobike has entered more than 200 cities around the world, with more than 200 million registered users and 9 million bicycles.
A well-known investor once said that "mobike is the best business innovation model in China in the past three years".
1. Deposit pool/cash pool
2. Charged service, time-sharing lease
According to 1 yuan, use the car four times a day, which is 250 days a year. A bicycle can contribute 1000 yuan a year, while the cost of a bicycle is 500 ~ 2000 yuan (the official is 3000 yuan). Now the cost of a new generation of mobike should be within 1000 yuan. If a bicycle can be used for four years, it can be returned in one year, and the remaining three years will make a net profit.
p & gt
3. Advertising revenue
4. E-commerce selling goods
Mobike has been trying more ways to make profits. Selling around is one of them. It sells raincoats, gloves, heat insulation boards, key chains and other products in mobike Achievement Hall, but the effect is not satisfactory.
Note: mobike's high depreciation rate, high operation and maintenance cost, and the cost of building a large number of cars quickly require the company to have strong cash flow support, which may be the reason why it finally sold itself.
Fan Deng Book Club was founded on 20 13. Fan Deng, the founder, was an early CCTV host. Later, like Luo Zhenyu, he started a business of paying for knowledge. Now there are nearly 2 million paid members, 600 offline communities and 300 urban branches, with an annual income of over 100 million.
1. paid service
The annual membership fee is 365 yuan, and I will tell you 50 books. Paid course service.
Sell books
After listening to the interpretation, I am not satisfied. I want to buy a physical book to read. Ok, they also sell books.
3. Open a bookstore online and do traditional business.
Fan Deng's IP is very appealing now, so she started the bookstore business offline, and adopted the franchise system, charging franchisees an initial fee of 5000 ~ 65438+ 10,000 yuan, as well as some additional management fees and training fees.
4. Offline community charging activities
Every city agent has the right to manage the local community, and can organize some activities in the same city every week, and charge some organization fees to community members.
Any mature product ecosystem will not have only one profit model, but must be diversified. As a part of the business model, the profit model is the basis for the sustainable development of enterprises, but it also needs constant change and innovation.
Not long ago, the Google I/O conference screened the circle of friends, which made people sigh that the past has no past and the future has arrived. The future will be the AI era of artificial intelligence and the IoT era of the Internet of Everything. How to seize the opportunity in the artificial intelligence revolution in the post-internet era is not only for the giants, but also for you and me, because when the times abandon you, you won't even say goodbye, * * *!
The title map comes from Unsplash and is based on CC0 protocol.
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