We know that this sentence was originally in the field of Internet marketing. Under this condition, wool refers to profit, dogs refer to consumers and users, and pigs refer to advertisers or investors.

We can understand that in the current market, we have a very good project, and we want to make this project and product really go public to make money. Then, there is a premise that we must accumulate enough users (dogs) to serve them well. With good user evaluation, investors (pigs) will get wind of it If you get the investment, you can go public and make a profit (wool).

Let's give another example. Many people may be curious about how major search engines make money. In fact, this is another example of "the wool is on the dog and the pig pays the bill". Take Baidu search as an example. Baidu provides high-quality free search service and has accumulated a large number of users (dogs). Other companies (pigs) need to get a lot of exposure, so they will use the advertising service provided by Baidu, which requires them to pay Baidu. In this process, Baidu will earn another dimension of profit (wool) through its own free service.

Actually, this is a business routine. Internet companies provide consumers with free food, and they can always find a third party to pay, oh, make a profit on another project.

Nowadays, many start-up projects are facing the problem of traffic aggregation, and the cost of acquiring users is getting higher and higher, even the cost of acquiring users online is much higher than that of offline. The result of this offline is that dogs (users) are not fattened, attracting pigs (investors), the project is dead, and wool (profits) cannot be collected.

Extended data:

The law of network marketing methods

Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. "China Network Marketing Network" brings together the latest, most complete and perfect network marketing information.

Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.

References:

Baidu Encyclopedia: Network Marketing