For the rural Taobao in question, do you mean opening a Taobao shop in rural areas? Or refers to Alibaba's strategic projects?

if it is the former, personally, I think that the dividend period for Taobao to make money has passed. Now, only by throwing a lot of money in the early stage can we fight our way out. Open Taobao and you will find that those shops that have not been promoted and optimized can't be searched at all. Most of the shops presented on Taobao page are old diamond shops with high reputation and large turnover, and those new shops have no chance of exposure at all.

Secondly, it is not so easy to do Taobao in rural areas. What are the advantages of Taobao? On the one hand, things are cheap, and on the other hand, there is a wide supply of everything. So is this very similar to the rural market? Rural markets also have these two advantages. Instead of opening Taobao without exposure, it is better to set up stalls to sell things at the market. Or set up a stall and open Taobao at the same time, so that the two will not delay.

if this rural Taobao refers to Alibaba's projects of "online goods going to the countryside" and "agricultural products entering the city", it is still a start. After all, with the support of Alibaba, the industry giant, it is naturally more smooth to do.

However, in rural areas, Taobao proposed by Alibaba seems to select Village II from a large number of applicants through recruitment. This competition is fierce, and it is difficult to stand out without corresponding strength.

To sum up, it is very difficult to open a Taobao shop in rural areas or apply for the second place in rural Taobao Village under Alibaba. The former must spend money first if he wants to make money, while the latter can't compete without strength.