Highlight: Since the media era has arrived, a large number of media people or enterprises may rely on the media. Dongfeng? From the secret to the front desk, it has become a public opinion and media star! People no longer accept existence? Consistent voice? To distinguish right from wrong, everyone judges things according to information obtained independently. The new type of self-media makes the audience who were originally on the edge of news production become the backbone of news information dissemination, which has become a problem for many people with lofty ideals to think about.
Brief introduction 2: "Internet celebrity economy"
Highlight: The explosive development of mobile Internet has brought unprecedented business opportunities. The economic explosion of network celebrities is a huge opportunity for traditional enterprises. The brand and traffic of online celebrities will help traditional enterprises transform and upgrade quickly and efficiently. Network celebrity economy is bound to be another subversive business revolution after sharing economy. Starting with the occurrence, development and influence of the network celebrity economy, this book discusses the operation form of this new economic form in detail and systematically, combining with the current situation at home and abroad. It is an advanced book with in-depth reference value.
Recommendation 3: "Positioning"
Highlight: Zhou strongly recommends positioning the classic series! Classic positioning series of text management masters, practical business manuals of Reese and trout, to decipher the misunderstandings, traps and opportunities of marketing melee. This book has sold millions of copies all over the world! Reveals the essence of modern enterprise management and the secret of winning. In the era of chaotic media channels and product positioning, it is very suitable for reading from the media.
Recommendation 4: The Complete Manual of Case Creation: Master Cases Teach You to Write Sales Force Step by Step.
Recommended reason: It has been selling well in the United States for 30 years, and professional advertisers teach the secrets of super actual combat cases. Eight titles and nine features, 1 1 method makes it easy for you to master effective advertising skills and write best-selling cases like professional advertisers. Sales of reference books used by marketers, advertisers and Taobao shopkeepers from all walks of life doubled.
What media books does Xiaobai have to read? Global Ivy Bian Xiao temporarily shares it with you here. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.