What is activity operation? Activity operation is a mature position in the current operation position, unlike what users do in this position, which may vary widely. Judging from various operation books and courses, the definition of activity operation is relatively uniform, and my personal thinking is this: activity operation is an operation means to improve operational data indicators by planning and executing activities around a certain clear goal. Pay attention to several key words: objectives, planning and implementation, upgrading data, and operational means. Compared with other means of operation, the characteristics and value of activity operation are more explosive, and it is easier to reach certain operational indicators in a short time; The activity is time-sensitive, and the data may fall back or even fall after the activity; Activities can better link products and users and strengthen the user experience; This point needs to be emphasized. For example, the utilization rate of a certain function of the product has been unsatisfactory. In addition to the problem of the function itself, it may be that the user is not aware of this function. Through the corresponding activities of the corresponding function, such as obtaining a bonus after simple use, the user's utilization rate of this function can be improved in a short time. If the product function can meet the needs of users well, users may form the habit of using this function for a long time. Activities can also strengthen the expression of brand tonality; Refer to Netease Cloud Music-Hangzhou Metro: Mature activities can develop into fixed product functions and even hatch a product; This is a perfect proof, from the Pinduoduo game to the online earning application of the fire some time ago. The four basic modules of the activity are shown in the figure. Different companies and teams may have some other details, which are not standard answers. Similarly, the development process of each company and team is different, and the interaction of small teams may be directly completed by visual design or products and operations. This is not a standard answer. Above, this article first introduces a general idea, so that everyone will have an impression. Each subsequent article will have a deeper explanation. Let's talk about the typical problems of newcomers. I have experienced these three points: no one has brought it, and I don't know where to start. This problem is not only reflected in the operation of activities, but also in most positions. In this respect, you can refer to my previous series of old articles: thinking about growth, and here are systematic solutions. Students who are not confident and full of fear of unknown jobs are worried about their incompetence for various reasons, and they are also afraid of the work content. In fact, most ordinary people are familiar with the products and operation positions little by little, and the gap between newcomers and newcomers is not so obvious. On the contrary, after working for a period of time, the gap will gradually widen. So settle down to work, learn to reflect and summarize, and have no fear at all. Specifically, you can refer to my system solution: when you grow up, you will be able to look down and aim high. If you just want to be an introduction to a new person, it is inevitable to start with the most basic implementation work, such as following up the development progress and writing a simple copy. These basic tasks are the exercise of the bottom ability and the basis of running-in with the team. You haven't even done the basic work well. How dare the boss give you complicated activities? It's like how you can build a tall building without a solid foundation. Typical traders like 6 18 and double 1 1 are also honed and grown up in small projects. For such students, in addition to calming their minds, they often have to suffer a loss to understand this truth.