2. Advertising: mainly through clean out treasure to train, diamond booth, taobao guest, etc.

3. Platform value-added services: Wangpu (standard version, extended version, flagship version) services, data statistical analysis services and various official marketing tools.

4. Third-party value-added services: Third-party TP uses Taobao open platform API to develop software service sharing.

In order to bring better business after opening the store, the merchant needs to pay a deposit of more than 1000. The deposits of many businesses can be gathered together to realize a cash flow. When the cash flow moves, the profit cannot be calculated. Ma Yun's Taobao is also profitable from this aspect.

6. Taobao transactions are basically conducted through Alipay, and Alipay is also owned by Ma Yun. There is no handling fee when the buyer pays, but the seller needs to pay the channel usage fee when collecting money. Similar to all third-party payments, a certain percentage of handling fees are charged, resulting in profits from many a mickle makes a mickle.