Li Ziqi's account is closed. What did the capital do to her? Under the mixed social atmosphere of online celebrity's industries, plums have become a clean stream. Some time ago, I was caught in the storm and boarded the hot search entries on social platforms several times, all of which originated from the stop of her video; It is even more surprising to know that stopping for another day at her current business value will bring great losses, so it is even more surprising to stop for no reason.
Li Ziqi and the company behind him
With the prosperity of the Internet, major media outlets have emerged. online celebrity and mcn, two * * * born things, have slowly appeared in front of the public. Many people call Li Ziqi online celebrity, and their personal feelings are not accurate, because most online celebrity will do something that attracts people's attention and is extremely outrageous in order to make money, but Li Ziqi is completely different.
To some extent, she is the real positive energy disseminator, and the so-called online celebrity and MCN can't live without anyone. The anchor in front of the camera is the boss of MCN behind the scenes, and even a major shareholder. Everyone knows this subtle relationship.
But Li Ziqi is different from Wei Nian. Their cooperation is separated. Li Ziqi is responsible for creating original content, while Wei Nian is responsible for operation and marketing. On the surface, Li Ziqi is an ordinary partner, but it turns out that Wei Nian only cares about interests and doesn't think about Li Ziqi. As the incident continues to ferment, it is later learned that Li Ziqi's account ld is actually under Wei Nian's banner.
Li Ziqi sues Wei Nian
Eye-searching shows that Sichuan Ziqi Culture Communication Co., Ltd. has added a piece of filing information. Among them, the plaintiff in the first instance was Sichuan Ziqi Culture Communication Co., Ltd., the defendant in the first instance was MCN organization Hangzhou Weinian Brand Management Co., Ltd. and its chairman Liu Tongming, and the handling court was Mianyang Intermediate People's Court of Sichuan Province.
In this regard, the relevant person in charge of Ziqi Culture responded that "the prosecution is true, that is, the issue of equity." I noticed that Li Ziqi has been off for more than three months, and even the Mid-Autumn Festival, a node that must send videos in previous years, has no movement.
Some people say that Li Ziqi stopped to deal with the problems with "third-party companies". Today, the company's appeal directly confirms the speculation of netizens. The conflict between Li Zi and Wei Nian is emerging ...
Is it difficult to keep content and capital?
It's not uncommon for online celebrity to re-plan the distribution of benefits with the original company or run away completely after the boom. Previously, the "Xiangxiang Battle" with nearly 21 million fans on the whole network also had a dispute with the company behind it, which caused him to no longer use the account "Xiangxiang Battle". After a period of silence, Zhengzhu had to start a new stove and change its name to operate, and the number of lost fans was regrettable.
Now, Sichuan Ziqi formally sued Wei Nian, which may also mean that Li Ziqi and Wei Nian formally stood on the opposite side. The outcome of this counterattack is unpredictable, but it is conceivable that if the two sides can't properly handle their differences, it will cause great damage to the Liziqi brand.
If Li Ziqi can't get back the rights and interests of various accounts, it will be difficult to maintain today's influence and commercial value even if we abandon the independent portal of Micro-thinking. As a top-notch Li Ziqi, it is still difficult to compete with the capital, and other bloggers who have deep connections with MCN institutions are afraid that everyone will feel insecure.