If you talk to a webmaster about SEO optimization today, it is estimated that you will be cold-eyed (ya, you know a P, but I am a serious webmaster), so when everyone is familiar with SEO technology, the focus of our consideration is no longer SEO, because it has become a necessary webmaster's common sense.
However, in retrospect, have we forgotten our original intention? As soon as we made the website, we thought of optimization and promotion, and forgot what we wanted to do with this station. A lot of traffic has come, but the transformation has not increased. More and more webmasters need a sap (wrong, wrong, a blow). At this time, UEO was born.
What is UEO?
User experience (UEO): Website user experience optimization is to optimize your website according to the user experience. Facing the content optimization of the website at the user level, based on the principle of serving visitors, we should improve the website elements such as function, operation and vision, so as to win the favor of visitors. Improve the flow conversion rate through optimization. (from encyclopedia, skip, skip, but I suggest you study encyclopedia more if you have nothing to do. If you study encyclopedias in any field, you will certainly fool more than 50% of your friends. Here are the real dry goods. I will analyze how to do UEO optimization from several aspects, and take you to pretend to fly, don't fly high, remember to buy insurance, no matter whether it falls or not)
Website content experience
1) Select users
Why didn't I say the content directly? Because no matter how good a swift horse is, it has to eat grass in the stable without bole. You can't let a person who wants to see a movie download a novel, and the male and female servants won't do it. Target Q: How do I choose users? Not all customers choose us. That's a good question, so let's talk about how to choose users.
Many webmasters have a fever as soon as they make a station, and they have just built a station. They have never done keyword analysis on the goal of the website. The effect of this is that you sell socks, and as a result, a group of users want to buy gloves What do we do? Of course, we do keyword analysis to make every traffic effective. The guest officer asked again: Isn't this still SEO? Yes, this is part of SEO site optimization and part of improving user experience. Some things are universal, depending on personal application means. Everyone's understanding is different and the effect is different.
First of all, you need to know the users you want to serve and what they will search for online. Even if the words they search for are the target keywords we need, they are not invented out of thin air, but they need to really communicate with users to get them. It is easy for webmasters to get caught up in their own thinking, so they need to brainstorm with more people. From the process of analyzing keywords, we communicate directly with users face to face, so that we can understand users' needs more accurately and get users' needs easily.
Then from the keywords you collected, choose the words that you can do and have a certain amount of search as the core keywords of the website to optimize. As for how to choose optimization, you can make it yourself (Baidu). It is suggested that the title of the homepage of the website should be used to optimize the core keywords. Don't waste on long-tailed words, and don't care about fluency (remember not to pile them up). We are websites, not young artists. Young artists should turn right and start.
2) Excellent articles
"Content is king" in SEO is to optimize the user experience. Don't forget your original intention of making a website. Every article we write is to solve the needs of users, find opportunities and produce transformation. If the problem can't be solved and the demand can't be met, there is no need to talk about transformation. The customer asked again: How to improve the quality of articles? Get the bench ready. I'm going to play again
If we didn't ignore the previous steps of selecting users, we should get the needs of users now. All our articles should focus on meeting the needs of users and solving their problems. This requires a complete understanding of users and their own products, and the two should be perfectly combined. This is a good article. The articles written in this way are highly relevant, and every user who comes to your website will browse many articles. The longer he stays, the higher his ranking score.
(Speaking of staying time, I have to say that the forum has been optimized. The forum said that doing is good, but doing is not good. The key is the user. Users are active, and those who are active rank. This can be said to be the advantage or disadvantage of the forum. Once there are no new users, the forum is not far from bankruptcy. Moreover, such articles can really solve users' problems. Why can't the mall station be optimized? Because most shopping malls and stations are just descriptions of goods, a large number of pictures are piled up directly, and users don't know what to look at, so they rarely grasp the needs of users.
Why don't I say original articles? Think about it. Is the original article really that important? Songsong blog has been contributing for a long time, and most of the articles are from contributions, many of which are not published for the first time, or even after a few days. This is not original in the eyes of search engines. Why did Songsong blog rank up instead of down? Why do some people get a good ranking by reprinting articles directly on Songsong blog every day? Because Songsong blog can really solve most people's problems and needs, whether it is original or not, it is a high-quality article and really useful to users.
Take my website as an example. All the contents of my website are completely copied from Baidu Encyclopedia. The guest officer asked: How can this be included? To be honest, it's really hard to accept. The article was published a month later, but every article of mine solved the user's problem, so every article of mine can participate in the ranking. As long as it is included, there will be a ranking. More than 60% of my traffic comes from long tail words. How can you collect it once every second? I only improve the quality of articles, and one requirement is that they are really useful to users.
Website browsing experience
Why put the website browsing experience last? Of course, it is basically a small space, because as long as you solve the user's problems, the experience of visual browsing of the website is secondary and can only play a icing on the cake, not a finishing touch. Q: What should I pay attention to about the website browsing experience? Don't worry, the melon seeds are ready, and it will start again)
1) Website opening speed
The speed of website opening greatly affects users' browsing of other articles on your website, and even affects your website opened by users. Generally speaking, my principle is that if I can't open a webpage in 5 seconds, I will choose to close it unless it is the only way to solve my problem. As for how to improve the opening speed, we can consider the code structure of the website, the overall layout of the website, the configuration of the server and so on. I won't go into details. Go to Baidu.
2) Website function display
After the preliminary preparation, you have solved the user's problem, so some users have begun to transform. How to convert, whether to contact you through QQ, contact you by phone, or buy directly, requires a clear display on your website, so that users can find the converted page in the first time.
3) Advertising layout
When I first set up the website, I felt that I couldn't stand a website with couplets and corner pop-up advertisements. Later, slowly, I found myself bound by the role of my webmaster. Most webmasters rarely advertise and set up contempt advertisements. However, users are not like this. When they encounter good advertisements, they do click and even generate conversion transactions.
I did a test on my own website and made a pop-up advertisement in the lower left corner and the lower right corner respectively. In the first day or two, the PV will decline, and the old users may be somewhat uncomfortable, but after a day or two, the PV will soon return to normal, with no impact at all, and there will be additional advertising revenue.
If you can't do this, you can refer to porn station. Every porn station is full of page advertisements and pop-up advertisements, but this can't completely affect the physiological needs of netizens, because the webmasters of these color stations know you and know that you can't run away.
After all, the most important thing for a website is to make content. No matter how the ranking algorithms of major search engines change, it will not have much impact on a website that can solve user problems. Therefore, the webmasters should wake up. The guest officer wants to ask again, ask your sister, the back is gone!
Good website, good website browsing.