After the development of the Internet, especially the live broadcast can be said to be very popular among network celebrities, whose income is also very considerable. According to the different business types of online celebrities, the taxes to be paid will be different. If an online celebrity runs his own studio or runs a company in partnership with others, it needs to involve personal income tax and value-added tax. If the network celebrity does not sign a contract, and the company only cooperates with other brokerage companies temporarily, then the remuneration obtained is the remuneration for labor services, and it is necessary to pay the remuneration tax for one year. Because online celebrities are a high-income group, some online celebrities will not only post videos online, but also sell goods live, so they can basically earn a lot. If the regulatory authorities keep up, it will actually make some online celebrities unwilling to pay taxes voluntarily, which will easily lead to problems in the whole industry, especially the diversity of the income nature of online celebrities.
In fact, the whole industry of online celebrities did have great problems at first, but in the face of this situation, the state has also taken corresponding measures to increase the tax collection and management of online celebrities. Therefore, the first thing to pass is the direction of big data government affairs to make the economy of online celebrities more transparent, which is also a basis for achieving tax fairness. At the same time, we should also carry out precise governance based on management. From the perspective of the whole industry norms, it is also necessary to let these online celebrities really make money in the process of making money through taxation, rather than creating false economic benefits for hype.
Finally, with the rapid development of the Internet, new occupations such as online celebrities need relevant departments to strengthen technology to manage these industries, so as to establish a healthy Internet consumer group.