For more than three years, I have served Party A and Party B successively. I have gradually discovered many differences between serving Party A and Party B, and I have no idea from the fog.
Before we begin to talk about these differences, let's talk about what new media is. New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.
My understanding: To put it more grounded, the new media is not just the official account of WeChat, but a general term for the general environment relative to the traditional media form.
Then, let's make it clear what Party A and Party B are.
This is actually a legal term and an expression in the contract. Simply put, Party A is the leading party and Party B is the labor service party. This relationship is not constant, it depends on the specific contract, and there is cross-mixing.
For example, if a real estate company outsources new media work to an advertising company, then the real estate company is Party A and the advertising company is Party B. ..
News media organizations usually edit reports independently and maintain a neutral position, but now many organizations also have new media to operate their business. When news media organizations serve the client company, the client company is Party A and the news media organization is Party B. ..
In the process of work, Party B often needs to maintain the posture of a server, which is very exaggerated and called "kneeling down". Party B often calls Party A's father (Qian Dad) and secretly complains about Party A-ah, what a difficult father.
Let's talk about my feelings in points:
There are great differences between Party A and Party B in their understanding of new media operation.
In recent years, it is very common for individuals to register an official WeChat account, especially for companies to set up new media operation posts.
Companies like Party A have their own core products, and the original departmental structure is relatively perfect. Usually, the work related to new media is divided into "marketing/brand marketing". To put it bluntly, it is to add "new media" to the original publicity/marketing channels.
Party A's understanding of new media is usually very confusing. They are most familiar with the new media channel "WeChat official account", but they often call it "public micro-signal", thinking that as long as they write an article there, the company will be promoted. ...
Because of "I don't know myself and lack of budget", what Party A needs is an all-round new media operation specialist with "eighteen martial arts": he can choose topics, write, plan, edit, typeset, promote, operate, maintain the community, take photos, take photos and edit videos. ...
Operation understood by Party A = all.
If you serve Party A, you may hear such a request:
"I like to put pictures at the beginning, so you should put more." A: OK. )
"I want a sensational typesetting." (Who knows what sensational typesetting is)
"You see more durex and jiang, the somebody else's copy is great? Can't you learn? " (Leadership, hundreds of people write an article and work as a team. I ... ah ...)
Party B is different. Party B split the work of the new media operation specialist under the "dads" and operated in a streamlined way. Party B may have some positions: new media reporter, new media planner (online and offline activities), new media editor (text editor, peer review editor, video editor, comic editor), design and business promotion. ...
If you are in Party B, you will often have this conversation with your colleagues:
"I think that typesetting is really ugly, but my father likes it very much. It is good that he likes it. "
"Wait a minute, dad hasn't confirmed it yet, don't push it for the time being."
"You can't use that word like that, it's a bad language."
"I am most afraid of pushing it a few minutes ago, and my father said that he would change it."
Generally speaking, Party A requires high personal comprehensive ability, while Party B requires high personal professionalism.
If you are Xiao Bai, it is recommended to go to Party B.
Some people mistakenly think that the threshold of new media work is low and anyone can do it. Actually, it is not.
Let's say "two more" first. Ergeng has produced many popular new media works on the Internet, and raised about 300 million yuan in just one or two years, becoming a leading enterprise in the short video industry.
However, the founders of Ergeng came from Youth Times, qianjiang evening news and Aoyi. They have all spent a long time in traditional media, but in fact they just brought their insistence on traditional media to new media.
The so-called hundred thousand+,you can hit luck once, but you can't hit it dozens, hundreds and countless times. New media is a technical activity, which is an all-round integration of creativity, marketing, planning, writing and design.
Party A can give Xiaobai countless job opportunities, but can't give Xiaobai professional quality. The experience of doing odd jobs and bad jobs is worthless!
Some Party A often places people in other departments, such as the marketing department, instead of setting up new media operation posts alone. At this time, you may have to do some work in that position, and you may also need to undertake the performance indicators of that position.
Such companies do not have a good understanding of new media, and usually have no special performance appraisal standards for new media operation positions, which is likely to be a big pit.
There is another kind of Party A, who just need a window to show themselves, do not know any communication skills, and have no resources to support them, but have high expectations for the benefits brought by new media. Such a father usually has many inexplicable ideas about the operation of new media, and likes to frame his own new media according to his own ideas-not only his own new media operator, but also Party B. ..
New media can not bring traffic or even transformation by writing an article by myself, it is a node of resource integration, and reliable new media has been separated from the "blog" style (writing by one person and sucking powder by content).
Of course, you should also pay more attention to Party B. If no one in the team knows what to do, everyone is groping, and nine times out of ten it is an unreliable company.
Is it reliable to make your own new media?
When you were a little white, the most taboo was arrogance.
Open an official WeChat account in your spare time and play by yourself. You like writing and making videos ... it is ok to show off your skills, and then you will find that your work will soon be unable to output stably. When you run away from friends and relatives, your "promotion" will be unsustainable. Maybe you will be willing to invest some money and materials, and then you will find that you can't get the benefits you want for a long time.
There are many people on the Internet who think their writing style is excellent. They quit their jobs as soon as their minds got hot and started what freelancers call a cool career. Then they found that "making money online" was not so easy. If they don't persist for two or three years, and have no resources and writing skills, they can't kill thousands of Qian Qian's opponents, and they can't even make steady updates every day.
There is a reason why Tang Jiasan is on the rich list of writers: the strength of 8 thousand a day is not built casually! ! How many people can stick their wives and babies outside the delivery room? What's more, people's understanding of the market is clear!
It's just a pen to engage in new media! ! ! !
My lesson of blood and tears is that a good master can avoid the lesson he got after getting stuck in the mud.
Generally speaking, entering Party B will be more suitable for people who are not experienced enough, and it is not too late to wait until the wings are full enough.