1, pure online operation, that is, media owners gather a certain number of fans through media content management, and then find suitable advertisers to put advertisements on the platform to realize advertising revenue.

2. Imitate the practices of stars, celebrities and CEOs of big companies. And rely on the popularity and personal influence accumulated in the media in the early stage to achieve it through offline channels. There are many ways to realize offline, such as publishing books, speech training, corporate consulting, and even considering opening an online store to sell books. In contrast, the latter will have higher requirements for media founders.

3. Realize offline. Media founders generally need to have certain social identities, such as best-selling authors, university professors and media reporters, if they want to develop into a formal and stable business project. So as to organically connect online and offline resources and maximize economic benefits.

In self-media operation, the following principles should be followed:

As there are many types of media platforms, as soon as we are familiar with the operation of the official Weibo, the WeChat public platform appears black powder. In the face of various forms of self-media, we should be sensitive to new media, be brave in exploring and trying, and actively respond to joining once a new self-media platform appears.

Publishing information from the media platform should be as accurate as possible, communicating with netizens should be objective and sincere, and seeking truth from facts when facing questions from netizens. The authenticity of the content does not affect the expression of certain interests on the media platform, including publishing interesting content and planning interesting activities.

The essence of self-media is media, which needs to gain more and more media audiences. The growth of media users cannot be achieved overnight. We can only rely on high-quality and continuously updated content and constantly organized creative activities to continuously accumulate, gain stable growth of users, and maintain the expanding influence from the media.

Extended data:

Legal norm

When the development of the media industry is blocked, local laws and regulations are also formulated to regulate the legal issues of the media. However, due to the extensive scale of the Internet, it is difficult to solve the problem of infringement in different places, and local legal norms are ineffective because of the lack of national unified standards.

Furthermore, due to China's vast territory, there are still great differences in the level of economic development and the status quo of social development in various regions. The establishment of a unified standard should take into account the development level of each region, which cannot be achieved overnight, which makes it difficult to legislate. There are also great problems in the legislative level and attitude of self-media in China.

The existing legislation on self-media in China is mostly low-level legislation and has no authority. In China's judicial practice, administrative control is often used instead of legal control. This is because China has not formulated specific legal control behavior norms for such legal problems, which makes legal control difficult to apply to practice.

In our country, the attitude towards self-media is mostly supervision, and only the prohibited behaviors are clearly stipulated, but no reasonable regulations are made for its development, which makes the development of the industry lack certain legal guidance and makes the self-media not be used scientifically and effectively.

Baidu encyclopedia-from the media